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Have you outgrown your reporting process?
Article
Have you outgrown your reporting process?
Make it stop! 7 more things we're tired of - AI edition
Article
Make it stop! 7 more things we're tired of - AI edition
Bowtie funnel: A modern twist to marketing funnels
Article
Bowtie funnel: A modern twist to marketing funnels
Everything you need to know about sales and marketing funnels
Article
Everything you need to know about sales and marketing funnels
Understanding the TOFU, MOFU, BOFU funnel model
Article
Understanding the TOFU, MOFU, BOFU funnel model
4 tips and tricks for a full funnel marketing strategy
Article
4 tips and tricks for a full funnel marketing strategy
What is a data stack?
Article
What is a data stack?
5 marketing horror stories to haunt your dreams
Article
5 marketing horror stories to haunt your dreams
Boost Black Friday sales through the power of social media
Article
Boost Black Friday sales through the power of social media
Why you need to centralize your marketing data
Article
Why you need to centralize your marketing data
The essential 6-part series to mastering marketing data
Article
The essential 6-part series to mastering marketing data
Digital marketing budget allocation in six steps
Article
Digital marketing budget allocation in six steps
Naming conventions best practices
Article
Naming conventions best practices
What is non-aggregatable data and how can you work with it?
Article
What is non-aggregatable data and how can you work with it?
What is data classification: best practices and types
Article
What is data classification: best practices and types
Incrementality: what, why, and how to?
Article
Incrementality: what, why, and how to?
How do APIs work?
Article
How do APIs work?
Learn Google Analytics 4 with this list of top resources
Article
Learn Google Analytics 4 with this list of top resources
Five ways to solve the marketing data challenge
Article
Five ways to solve the marketing data challenge
GA4 vs Universal Analytics - 7 key differences
Article
GA4 vs Universal Analytics - 7 key differences
What to include in a digital marketing report (4 sections)
Article
What to include in a digital marketing report (4 sections)
AI is coming for creatives (in a good way)
Article
AI is coming for creatives (in a good way)
How to justify your marketing budget to the board
Article
How to justify your marketing budget to the board
What is an ETL? Everything Marketers need to know
Article
What is an ETL? Everything Marketers need to know
Ad campaign optimization: six strategies for success
Article
Ad campaign optimization: six strategies for success
10 essential performance marketing metrics to monitor
Article
10 essential performance marketing metrics to monitor
How to create geo maps in Google Data Studio
Article
How to create geo maps in Google Data Studio
SEO performance dashboard - templates and tips
Article
SEO performance dashboard - templates and tips
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7 free marketing report templates
Article
7 free marketing report templates
Marketers reveal they lack data confidence
Article
Marketers reveal they lack data confidence
How to hit your digital marketing out of the park
Article
How to hit your digital marketing out of the park
Unexpected Forms of A/B Testing
Article
Unexpected Forms of A/B Testing
The art and science of marketing channel strategy
Article
The art and science of marketing channel strategy
Digital marketing attribution - Why it won't solve all your problems
Article
Digital marketing attribution - Why it won't solve all your problems
The 12 types of display ads you need to know
Article
The 12 types of display ads you need to know
Data literacy: Six actions for data-savvy marketers in 2023
Article
Data literacy: Six actions for data-savvy marketers in 2023
When do you need a marketing dashboard?
Article
When do you need a marketing dashboard?
Funnel Tip: 3 ways to improve your marketing dashboards
Article
Funnel Tip: 3 ways to improve your marketing dashboards
Marketing reporting automation: Why and how to start
Article
Marketing reporting automation: Why and how to start
What are misleading visualizations and how do you avoid them?
Article
What are misleading visualizations and how do you avoid them?
Which data transformation tools are best for digital marketers?
Article
Which data transformation tools are best for digital marketers?
Which marketing KPIs should I report on?
Article
Which marketing KPIs should I report on?
Why ad spend tracking is a must for every digital marketer
Article
Why ad spend tracking is a must for every digital marketer
The experts guide to retargeting - 2023 edition
Article
The experts guide to retargeting - 2023 edition
Data loss in marketing and the impact of black box ad platforms
Article
Data loss in marketing and the impact of black box ad platforms
How we navigate content marketing measurement
Article
How we navigate content marketing measurement
Behavioral vs. contextual targeting: the difference explained
Article
Behavioral vs. contextual targeting: the difference explained
8 Instagram ads best practices to try in 2023
Article
8 Instagram ads best practices to try in 2023
The Simple, No-B.S. Guide to Content Marketing
Article
The Simple, No-B.S. Guide to Content Marketing
Marketing data tools you can't live without
Article
Marketing data tools you can't live without
A US TikTok ban? What should advertisers do?
Article
A US TikTok ban? What should advertisers do?
Expert tips to protect your marketing budget
Article
Expert tips to protect your marketing budget
A quick introduction to cross-channel data analysis for marketers
Article
A quick introduction to cross-channel data analysis for marketers
Six tips on how to analyze marketing data
Article
Six tips on how to analyze marketing data
Imagining the ideal performance marketing team structure
Article
Imagining the ideal performance marketing team structure
We just can't: Seven marketing things we're tired of
Article
We just can't: Seven marketing things we're tired of
The future depends on server-side tagging
Article
The future depends on server-side tagging
Solving GA4 quota issues in Looker Studio
Article
Solving GA4 quota issues in Looker Studio
GA4 migration: The best way to store UA data forever without BigQuery
Article
GA4 migration: The best way to store UA data forever without BigQuery
Best practices for peak season reporting
Article
Best practices for peak season reporting
What exactly are conversion APIs?
Article
What exactly are conversion APIs?
Thumbstop rate explained - And how to hack Facebook Ads to get views!
Article
Thumbstop rate explained - And how to hack Facebook Ads to get views!
A 2023 guide to display advertising
Article
A 2023 guide to display advertising
5 smart data-driven marketing experiments
Article
5 smart data-driven marketing experiments
2023's top marketing KPIs explained
Article
2023's top marketing KPIs explained
Discovering the state of digital marketing, and questioning where it's going
Article
Discovering the state of digital marketing, and questioning where it's going
Spotify Audio Ads - the next big paid ads channel?
Article
Spotify Audio Ads - the next big paid ads channel?
Create a marketing performance dashboard - that really works
Article
Create a marketing performance dashboard - that really works
Why you need to do a sensitivity analysis on your marketing funnel
Article
Why you need to do a sensitivity analysis on your marketing funnel
What is data-driven marketing?
Article
What is data-driven marketing?
Responsive Search Ads Best Practice - Learn how to create RSAs
Article
Responsive Search Ads Best Practice - Learn how to create RSAs
What is performance marketing - and how to start today
Article
What is performance marketing - and how to start today
7 expert tips for your Black Friday ad campaigns
Article
7 expert tips for your Black Friday ad campaigns
ETL limitations and ETL alternatives for marketers
Article
ETL limitations and ETL alternatives for marketers
The showdown: display ads vs. search ads
Article
The showdown: display ads vs. search ads
Data visualization ideas that will inspire you
Article
Data visualization ideas that will inspire you
Report on search impression share for Google Ads: A step-by-step guide
Article
Report on search impression share for Google Ads: A step-by-step guide
What is data wrangling? A cowboy-style explanation
Article
What is data wrangling? A cowboy-style explanation
How GA4 improves with other Google products
Article
How GA4 improves with other Google products
Three approaches to SEO goal setting
Article
Three approaches to SEO goal setting
How to start using TikTok ads
Article
How to start using TikTok ads
What is MMM? Marketing mix modeling explained (with video)
Article
What is MMM? Marketing mix modeling explained (with video)
Your guide to data mapping
Article
Your guide to data mapping
What are data connectors? A fika-inspired explanation
Article
What are data connectors? A fika-inspired explanation
How marketing and sales can work better together
Article
How marketing and sales can work better together
The importance of owning your reporting data
Article
The importance of owning your reporting data
An expert's view of data governance
Article
An expert's view of data governance
Why data maturity is the key to future success
Article
Why data maturity is the key to future success
Multi-touch attribution models explained
Article
Multi-touch attribution models explained
Your last-minute GA4 survival guide in 11 steps
Article
Your last-minute GA4 survival guide in 11 steps
Choosing a marketing agency in 4 steps
Article
Choosing a marketing agency in 4 steps
What is marketing data analytics? (With video)
Article
What is marketing data analytics? (With video)
What are UTM tags? Why and how to implement UTM tagging
Article
What are UTM tags? Why and how to implement UTM tagging
What is ad ops?
Article
What is ad ops?
How do Meta's Advantage+ campaigns work?
Article
How do Meta's Advantage+ campaigns work?
Slide deck design tips (7 tips for more impactful communication)
Article
Slide deck design tips (7 tips for more impactful communication)