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Nine effective Google Ads optimization tips for 2023
Article
Nine effective Google Ads optimization tips for 2023
GA4 events - learn all you need to know
Article
GA4 events - learn all you need to know
How to diagnose Google Ads performance drops
Article
How to diagnose Google Ads performance drops
How to make a case for investing in your brand
Article
How to make a case for investing in your brand
UTM ID: A marketer's key to campaign tracking
Article
UTM ID: A marketer's key to campaign tracking
What is Facebook's Aggregated Events Measurement?
Article
What is Facebook's Aggregated Events Measurement?
What is a dimension in Google Analytics? And what about metrics?
Article
What is a dimension in Google Analytics? And what about metrics?
How to solve Shopify reporting mismatches with Funnel
Article
How to solve Shopify reporting mismatches with Funnel
What is a data warehouse?
Article
What is a data warehouse?
Digital marketing in a recession? Take this into account...
Article
Digital marketing in a recession? Take this into account...
The ultimate guide to PPC reporting
Article
The ultimate guide to PPC reporting
The AI trend in advertising: What it is, and how to respond
Article
The AI trend in advertising: What it is, and how to respond
How to use the PESO framework in digital marketing
Article
How to use the PESO framework in digital marketing
Reporting on Sessions in Google Analytics 4
Article
Reporting on Sessions in Google Analytics 4
GA4 brings machine learning to the forefront
Article
GA4 brings machine learning to the forefront
The critical skills every performance marketer needs
Article
The critical skills every performance marketer needs
Customer lifetime value explained
Article
Customer lifetime value explained
CTV strategy: how to scale, complete the funnel, and measure
Article
CTV strategy: how to scale, complete the funnel, and measure
Marketing efficiency ratio – explaining MER in marketing
Article
Marketing efficiency ratio – explaining MER in marketing
What a marketing data hub really does for your business
Article
What a marketing data hub really does for your business
Performance marketing vs. growth marketing
Article
Performance marketing vs. growth marketing
Do you need an attribution tool?
Article
Do you need an attribution tool?
What is data transformation, and why is it important?
Article
What is data transformation, and why is it important?
How to solve 'Data Set Configuration Error' from GA4 in Looker Studio
Article
How to solve 'Data Set Configuration Error' from GA4 in Looker Studio
The essential YouTube ads best practices
Article
The essential YouTube ads best practices
How to transform advertising data without using SQL
Article
How to transform advertising data without using SQL
A better way to think about vanity metrics in marketing
Article
A better way to think about vanity metrics in marketing
What is data mesh?
Article
What is data mesh?
4 tips for marketers who don't care about Black Friday
Article
4 tips for marketers who don't care about Black Friday
What is lifecycle marketing?
Article
What is lifecycle marketing?
Funnel named Snowflake Marketplace Partner of the Year
Article
Funnel named Snowflake Marketplace Partner of the Year
Expert strategies to win the e-commerce game
Article
Expert strategies to win the e-commerce game
What is data governance? Everything you need to know
Article
What is data governance? Everything you need to know
How AI chatbots could change search advertising
Article
How AI chatbots could change search advertising
What is tag management?
Article
What is tag management?
How experts lead clients (and themselves) to greater data maturity
Article
How experts lead clients (and themselves) to greater data maturity
What are metrics & dimensions in marketing analytics?
Article
What are metrics & dimensions in marketing analytics?
The top nine Google Optimize alternatives
Article
The top nine Google Optimize alternatives
Looker Studio vs Looker - Explained
Article
Looker Studio vs Looker - Explained
Top marketing data sources for a data & insights driven strategy
Article
Top marketing data sources for a data & insights driven strategy
Top 12 Performance Marketing tools
Article
Top 12 Performance Marketing tools
What does data democratization mean for marketers?
Article
What does data democratization mean for marketers?
Why modern marketers shouldn't focus on ROAS alone
Article
Why modern marketers shouldn't focus on ROAS alone
Five Halloween email campaign examples to hallo-win your audience
Article
Five Halloween email campaign examples to hallo-win your audience
Performance marketing vs. brand marketing – the differences explained
Article
Performance marketing vs. brand marketing – the differences explained
Black Friday email marketing tips for 2022 - tips, ideas, and examples
Article
Black Friday email marketing tips for 2022 - tips, ideas, and examples
What is a modern data stack - A yummy explanation
Article
What is a modern data stack - A yummy explanation
Why marketing automation is a must in your 2023 marketing strategy
Article
Why marketing automation is a must in your 2023 marketing strategy
How user experience metrics drastically improve your e-commerce site
Article
How user experience metrics drastically improve your e-commerce site
9 simple tips to improve client reporting
Article
9 simple tips to improve client reporting
How to: develop a first-party data strategy
Article
How to: develop a first-party data strategy
The ultimate guide to digital marketing reporting (with templates)
Article
The ultimate guide to digital marketing reporting (with templates)
What is data reliability (in a marketing context)?
Article
What is data reliability (in a marketing context)?
3 critical trends in advertising right now and in 2023
Article
3 critical trends in advertising right now and in 2023
What are the benefits of server-side tagging?
Article
What are the benefits of server-side tagging?
What is data cleaning? Your complete guide.
Article
What is data cleaning? Your complete guide.
What is a data model? (with example) | Funnel Blog
Article
What is a data model? (with example) | Funnel Blog
What is data visualization - Everything you need to know
Article
What is data visualization - Everything you need to know
Data transformation examples (with marketing data)
Article
Data transformation examples (with marketing data)
How to make a marketing report that accounts for macro trends
Article
How to make a marketing report that accounts for macro trends
How slide deck design can make the difference when presenting data visualizations
Article
How slide deck design can make the difference when presenting data visualizations
Customize your campaigns for results
Article
Customize your campaigns for results
Improving your data pipelines to Power BI
Article
Improving your data pipelines to Power BI
Why marketing performance dashboards rely on good data organization
Article
Why marketing performance dashboards rely on good data organization
What is Data Mesh? Everything you need to know.
Article
What is Data Mesh? Everything you need to know.
How to: Present digital marketing reporting to the C-suite
Article
How to: Present digital marketing reporting to the C-suite
How to get the most out of your Amazon Ads for e-commerce
Article
How to get the most out of your Amazon Ads for e-commerce
Funnel Achieves Google Cloud Ready - BigQuery Designation
Article
Funnel Achieves Google Cloud Ready - BigQuery Designation
Are you utilizing your potential available data?
Article
Are you utilizing your potential available data?
The importance of data cleaning in marketing analytics
Article
The importance of data cleaning in marketing analytics
What is marketing mix modeling and how does it work
Article
What is marketing mix modeling and how does it work
SMART goals for digital marketing
Article
SMART goals for digital marketing
PPC vs Marketplaces: Finding Your Marketing Mix
Article
PPC vs Marketplaces: Finding Your Marketing Mix
How to analyze Instagram insights to increase organic audience
Article
How to analyze Instagram insights to increase organic audience
An introduction to marketing data warehouses for marketers and analysts
Article
An introduction to marketing data warehouses for marketers and analysts
YouTube Marketing: Everything you need to know
Article
YouTube Marketing: Everything you need to know
Marketing data tools you can't live without
Article
Marketing data tools you can't live without
Breaking through the noise
Article
Breaking through the noise
Building a marketing reporting stack
Article
Building a marketing reporting stack
Google Analytics UTM tagging
Article
Google Analytics UTM tagging
Prepare your marketing for the end of third-party cookies
Article
Prepare your marketing for the end of third-party cookies
World class marketing setup
Article
World class marketing setup
Google Data Studio templates
Article
Google Data Studio templates
6 CRM reports every marketer should use
Article
6 CRM reports every marketer should use
Funnel Raises $66 Million Pre-IPO Financing, Ahead of IPO on Nasdaq Stockholm
Article
Funnel Raises $66 Million Pre-IPO Financing, Ahead of IPO on Nasdaq Stockholm
UTM and UTM convention best practices
Article
UTM and UTM convention best practices
How does the Funnel marketing team use Funnel?
Article
How does the Funnel marketing team use Funnel?
Funnel raises $10 million led by Balderton to report on all marketing data
Article
Funnel raises $10 million led by Balderton to report on all marketing data
Same mission, but with an explosive new brand
Article
Same mission, but with an explosive new brand
How to name your digital advertising campaign like a pro
Article
How to name your digital advertising campaign like a pro
Why is Google Data Studio so slow?
Article
Why is Google Data Studio so slow?
LTV to CAC ratio-are you leaving customers on the table?
Article
LTV to CAC ratio-are you leaving customers on the table?
A complete guide to Tiktok Ads for digital agencies
Article
A complete guide to Tiktok Ads for digital agencies
How to report on the See, Think, Do, Care marketing funnel
Article
How to report on the See, Think, Do, Care marketing funnel
How Does the Funnel Team Think About Attribution
Article
How Does the Funnel Team Think About Attribution
The essential 7-part series to mastering marketing data
Article
The essential 7-part series to mastering marketing data