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Give us 9 minutes to convince you that GA4 is better than UA
Article
Give us 9 minutes to convince you that GA4 is better than UA
Collaboration now! How to build a harmonious marketing team
Article
Collaboration now! How to build a harmonious marketing team
How to select display advertising metrics and KPIs
Article
How to select display advertising metrics and KPIs
A real MMM walkthrough from an expert
Article
A real MMM walkthrough from an expert
Google Performance Max Best Practices (with video)
Article
Google Performance Max Best Practices (with video)
Five must-try LinkedIn ad creative tips (with examples)
Article
Five must-try LinkedIn ad creative tips (with examples)
Performance marketing channels to try in 2023
Article
Performance marketing channels to try in 2023
Behind the scenes of creating our explainer video
Article
Behind the scenes of creating our explainer video
Nine effective Google Ads optimization tips for 2023
Article
Nine effective Google Ads optimization tips for 2023
GA4 events - learn all you need to know
Article
GA4 events - learn all you need to know
How to diagnose Google Ads performance drops
Article
How to diagnose Google Ads performance drops
How to make a case for investing in your brand
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How to make a case for investing in your brand
UTM ID: A marketer's key to campaign tracking
Article
UTM ID: A marketer's key to campaign tracking
What is Facebook's Aggregated Events Measurement?
Article
What is Facebook's Aggregated Events Measurement?
What is a dimension in Google Analytics? And what about metrics?
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What is a dimension in Google Analytics? And what about metrics?
How to solve Shopify reporting mismatches with Funnel
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How to solve Shopify reporting mismatches with Funnel
What is a data warehouse?
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What is a data warehouse?
Digital marketing in a recession? Take this into account...
Article
Digital marketing in a recession? Take this into account...
The ultimate guide to PPC reporting
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The ultimate guide to PPC reporting
The AI trend in advertising: What it is, and how to respond
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The AI trend in advertising: What it is, and how to respond
How to use the PESO framework in digital marketing
Article
How to use the PESO framework in digital marketing
Reporting on Sessions in Google Analytics 4
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Reporting on Sessions in Google Analytics 4
GA4 brings machine learning to the forefront
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GA4 brings machine learning to the forefront
The critical skills every performance marketer needs
Article
The critical skills every performance marketer needs
Customer lifetime value explained
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Customer lifetime value explained
CTV strategy: how to scale, complete the funnel, and measure
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CTV strategy: how to scale, complete the funnel, and measure
Marketing efficiency ratio – explaining MER in marketing
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Marketing efficiency ratio – explaining MER in marketing
What a marketing data hub really does for your business
Article
What a marketing data hub really does for your business
Performance marketing vs. growth marketing
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Performance marketing vs. growth marketing
Do you need an attribution tool?
Article
Do you need an attribution tool?
What is data transformation, and why is it important?
Article
What is data transformation, and why is it important?
How to solve 'Data Set Configuration Error' from GA4 in Looker Studio
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How to solve 'Data Set Configuration Error' from GA4 in Looker Studio
The essential YouTube ads best practices
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The essential YouTube ads best practices
How to transform advertising data without using SQL
Article
How to transform advertising data without using SQL
A better way to think about vanity metrics in marketing
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A better way to think about vanity metrics in marketing
What is data mesh?
Article
What is data mesh?
4 tips for marketers who don't care about Black Friday
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4 tips for marketers who don't care about Black Friday
What is lifecycle marketing?
Article
What is lifecycle marketing?
Funnel named Snowflake Marketplace Partner of the Year
Article
Funnel named Snowflake Marketplace Partner of the Year
Expert strategies to win the e-commerce game
Article
Expert strategies to win the e-commerce game
What is data governance? Everything you need to know
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What is data governance? Everything you need to know
How AI chatbots could change search advertising
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How AI chatbots could change search advertising
What is tag management?
Article
What is tag management?
How experts lead clients (and themselves) to greater data maturity
Article
How experts lead clients (and themselves) to greater data maturity
What are metrics & dimensions in marketing analytics?
Article
What are metrics & dimensions in marketing analytics?
The top nine Google Optimize alternatives
Article
The top nine Google Optimize alternatives
Looker Studio vs Looker - Explained
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Looker Studio vs Looker - Explained
Top marketing data sources for a data & insights driven strategy
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Top marketing data sources for a data & insights driven strategy
Top 12 Performance Marketing tools
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Top 12 Performance Marketing tools
What does data democratization mean for marketers?
Article
What does data democratization mean for marketers?
Why modern marketers shouldn't focus on ROAS alone
Article
Why modern marketers shouldn't focus on ROAS alone
Five Halloween email campaign examples to hallo-win your audience
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Five Halloween email campaign examples to hallo-win your audience
Performance marketing vs. brand marketing – the differences explained
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Performance marketing vs. brand marketing – the differences explained
Black Friday email marketing tips for 2022 - tips, ideas, and examples
Article
Black Friday email marketing tips for 2022 - tips, ideas, and examples
What is a modern data stack - A yummy explanation
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What is a modern data stack - A yummy explanation
Why marketing automation is a must in your 2023 marketing strategy
Article
Why marketing automation is a must in your 2023 marketing strategy
How user experience metrics drastically improve your e-commerce site
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How user experience metrics drastically improve your e-commerce site
9 simple tips to improve client reporting
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9 simple tips to improve client reporting
How to: develop a first-party data strategy
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How to: develop a first-party data strategy
The ultimate guide to digital marketing reporting (with templates)
Article
The ultimate guide to digital marketing reporting (with templates)
What is data reliability (in a marketing context)?
Article
What is data reliability (in a marketing context)?
3 critical trends in advertising right now and in 2023
Article
3 critical trends in advertising right now and in 2023
What are the benefits of server-side tagging?
Article
What are the benefits of server-side tagging?
What is data cleaning? Your complete guide.
Article
What is data cleaning? Your complete guide.
What is a data model? (with example) | Funnel Blog
Article
What is a data model? (with example) | Funnel Blog
What is data visualization - Everything you need to know
Article
What is data visualization - Everything you need to know
Data transformation examples (with marketing data)
Article
Data transformation examples (with marketing data)
How to make a marketing report that accounts for macro trends
Article
How to make a marketing report that accounts for macro trends
How slide deck design can make the difference when presenting data visualizations
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How slide deck design can make the difference when presenting data visualizations
Customize your campaigns for results
Article
Customize your campaigns for results
Improving your data pipelines to Power BI
Article
Improving your data pipelines to Power BI
Why marketing performance dashboards rely on good data organization
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Why marketing performance dashboards rely on good data organization
What is Data Mesh? Everything you need to know.
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What is Data Mesh? Everything you need to know.
How to: Present digital marketing reporting to the C-suite
Article
How to: Present digital marketing reporting to the C-suite
How to get the most out of your Amazon Ads for e-commerce
Article
How to get the most out of your Amazon Ads for e-commerce
Funnel Achieves Google Cloud Ready - BigQuery Designation
Article
Funnel Achieves Google Cloud Ready - BigQuery Designation
Are you utilizing your potential available data?
Article
Are you utilizing your potential available data?
The importance of data cleaning in marketing analytics
Article
The importance of data cleaning in marketing analytics
What is marketing mix modeling and how does it work
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What is marketing mix modeling and how does it work
SMART goals for digital marketing
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SMART goals for digital marketing
PPC vs Marketplaces: Finding Your Marketing Mix
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PPC vs Marketplaces: Finding Your Marketing Mix
How to analyze Instagram insights to increase organic audience
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How to analyze Instagram insights to increase organic audience
An introduction to marketing data warehouses for marketers and analysts
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An introduction to marketing data warehouses for marketers and analysts
YouTube Marketing: Everything you need to know
Article
YouTube Marketing: Everything you need to know
Marketing data tools you can't live without
Article
Marketing data tools you can't live without
Breaking through the noise
Article
Breaking through the noise
Building a marketing reporting stack
Article
Building a marketing reporting stack
Google Analytics UTM tagging
Article
Google Analytics UTM tagging
Prepare your marketing for the end of third-party cookies
Article
Prepare your marketing for the end of third-party cookies
World class marketing setup
Article
World class marketing setup
Google Data Studio templates
Article
Google Data Studio templates
6 CRM reports every marketer should use
Article
6 CRM reports every marketer should use
Funnel Raises $66 Million Pre-IPO Financing, Ahead of IPO on Nasdaq Stockholm
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Funnel Raises $66 Million Pre-IPO Financing, Ahead of IPO on Nasdaq Stockholm
UTM and UTM convention best practices
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UTM and UTM convention best practices
How does the Funnel marketing team use Funnel?
Article
How does the Funnel marketing team use Funnel?
Funnel raises $10 million led by Balderton to report on all marketing data
Article
Funnel raises $10 million led by Balderton to report on all marketing data