RollWorks (a NextRoll Company)

RollWorks (a NextRoll Company)

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[Template] How to use an ideal customer profile template to develop your ABM strategy
[Template] How to use an ideal customer profile template to develop your ABM strategy
Jul 10, 2021
Article
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
B2B Ad Basics: 4 Powerful B2B Advertising Examples
B2B Ad Basics: 4 Powerful B2B Advertising Examples
Jul 10, 2021
Article
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
How to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps
How to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps
Jul 10, 2021
Article
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
Building Trust with High-Value Customers: ABM and Advertising Strategies for Financial Service Firms
Building Trust with High-Value Customers: ABM and Advertising Strategies for Financial Service Firms
Apr 28, 2024
Article
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
AI in Account-Based Marketing: Unlocking Customer Insights & Personalized Experiences
AI in Account-Based Marketing: Unlocking Customer Insights & Personalized Experiences
Sep 28, 2023
Article
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
Precision Strategies to Outperform Competitors with ABM
Precision Strategies to Outperform Competitors with ABM
Feb 28, 2024
Article
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
How to report on your ABM campaigns-The ABM Reporting Template
How to report on your ABM campaigns-The ABM Reporting Template
Jul 10, 2021
Article
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
The Buyer's Journey: Unlocking Success, One Stage at a Time
The Buyer's Journey: Unlocking Success, One Stage at a Time
May 28, 2023
Article
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
[Template] Developing Your ICP
[Template] Developing Your ICP
Jul 10, 2021
Toolkit
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
Build a better demand gen engine for today's state of B2B buying
Build a better demand gen engine for today's state of B2B buying
Feb 28, 2023
Article

Latest Content

RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
How to Audit, Refine & Scale Your B2B Ads & Campaigns
How to Audit, Refine & Scale Your B2B Ads & Campaigns
Jul 28, 2025
Article
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
Predictive Signals That Power Post-Sale Retention
Predictive Signals That Power Post-Sale Retention
Jun 28, 2025
Article
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
6 ABM & Advertising Plays to Brighten Your Funnel in Any Market
6 ABM & Advertising Plays to Brighten Your Funnel in Any Market
May 28, 2025
Article
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
How to Make Every Advertising Dollar Count (Even With Tariffs)
How to Make Every Advertising Dollar Count (Even With Tariffs)
Apr 28, 2025
Article
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
How Multi-Touch Attribution in ABM & Advertising Fuels Revenue Growth
How Multi-Touch Attribution in ABM & Advertising Fuels Revenue Growth
Mar 28, 2025
Article
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
Why Privacy-First Marketing is the New Growth Strategy for ABM
Why Privacy-First Marketing is the New Growth Strategy for ABM
Mar 28, 2025
Article
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
How the "AirBnB of College Courses" Achieves 25% Quarterly Traffic Growth with RollWorks
How the "AirBnB of College Courses" Achieves 25% Quarterly Traffic Growth with RollWorks
Mar 20, 2025
Case Study
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
Why ABM Makes B2B Ads Better: Combining Creativity & Data for Smarter Marketing
Why ABM Makes B2B Ads Better: Combining Creativity & Data for Smarter Marketing
Feb 28, 2025
Article
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
B2B Advertising: Smarter, Faster, and Powered by AI
B2B Advertising: Smarter, Faster, and Powered by AI
Feb 28, 2025
Article
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)
AI-Powered B2B Advertising: A Creative Brief for Smarter Campaigns
AI-Powered B2B Advertising: A Creative Brief for Smarter Campaigns
Feb 28, 2025
Report

Articles

240
How to Audit, Refine & Scale Your B2B Ads & Campaigns
How to Audit, Refine & Scale Your B2B Ads & Campaigns
Predictive Signals That Power Post-Sale Retention
Predictive Signals That Power Post-Sale Retention
6 ABM & Advertising Plays to Brighten Your Funnel in Any Market
6 ABM & Advertising Plays to Brighten Your Funnel in Any Market
How to Make Every Advertising Dollar Count (Even With Tariffs)
How to Make Every Advertising Dollar Count (Even With Tariffs)
How Multi-Touch Attribution in ABM & Advertising Fuels Revenue Growth
How Multi-Touch Attribution in ABM & Advertising Fuels Revenue Growth
Why Privacy-First Marketing is the New Growth Strategy for ABM
Why Privacy-First Marketing is the New Growth Strategy for ABM
Why ABM Makes B2B Ads Better: Combining Creativity & Data for Smarter Marketing
Why ABM Makes B2B Ads Better: Combining Creativity & Data for Smarter Marketing
B2B Advertising: Smarter, Faster, and Powered by AI
B2B Advertising: Smarter, Faster, and Powered by AI
B2B Advertising Budget Planner
B2B Advertising Budget Planner
How Account-Based Strategies Power Retention & Brand Loyalty
How Account-Based Strategies Power Retention & Brand Loyalty
9 B2B Marketing Predictions for 2025
9 B2B Marketing Predictions for 2025
What 2025 Won't Bring: B2B Marketing Challenges & Smart Solutions
What 2025 Won't Bring: B2B Marketing Challenges & Smart Solutions
ABA vs. Generative Search: Why Your B2B Ads Are Safe (For Now)
ABA vs. Generative Search: Why Your B2B Ads Are Safe (For Now)
How to Allocate Your Budget for Account-Based Advertising in 2025
How to Allocate Your Budget for Account-Based Advertising in 2025
Innovating ABM and Advertising: How RollWorks is Leading the Way
Innovating ABM and Advertising: How RollWorks is Leading the Way
The State of Account-Based Advertising in 2024: What You Need to Know
The State of Account-Based Advertising in 2024: What You Need to Know
How to Turn B2B Events into Big Wins with ABM Strategies
How to Turn B2B Events into Big Wins with ABM Strategies
Why Contact Discovery is Essential for Winning in Modern ABM
Why Contact Discovery is Essential for Winning in Modern ABM
INBOUND 2024: The Top 10 Insights Marketers Care About
INBOUND 2024: The Top 10 Insights Marketers Care About
Cookieless ABM: AI & Machine Learning 101
Cookieless ABM: AI & Machine Learning 101
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Case Studies

36
How the "AirBnB of College Courses" Achieves 25% Quarterly Traffic Growth with RollWorks
How the "AirBnB of College Courses" Achieves 25% Quarterly Traffic Growth with RollWorks
How Conquer and O3 Solutions Used RollWorks & LinkedIn for Targeted Growth
How Conquer and O3 Solutions Used RollWorks & LinkedIn for Targeted Growth
TELUS and RollWorks: Revolutionizing Account-Based Marketing with LinkedIn
TELUS and RollWorks: Revolutionizing Account-Based Marketing with LinkedIn
Highspot's Road to Remarkable Engagement and Growth with RollWorks
Highspot's Road to Remarkable Engagement and Growth with RollWorks
How LeapPoint Influenced 50% of Opportunities in 8 Months
How LeapPoint Influenced 50% of Opportunities in 8 Months
Alveo's Marketing Transformation with RollWorks' Precision Targeting
Alveo's Marketing Transformation with RollWorks' Precision Targeting
The ABM strategy GaggleAMP used to generate 6 deals in less than 3 months
The ABM strategy GaggleAMP used to generate 6 deals in less than 3 months
How Neon One Expanded Into Outbound With RollWorks & Salesforce
How Neon One Expanded Into Outbound With RollWorks & Salesforce
From Search Struggles to ABM Success: How Nixon Medical Drove 200% Increase In Engagement in One Year
From Search Struggles to ABM Success: How Nixon Medical Drove 200% Increase In Engagement in One Year
The marketing strategy Kopis used to win 70% more leads and 40% more revenue
The marketing strategy Kopis used to win 70% more leads and 40% more revenue
The marketing strategy Kopis used to win 70% more leads and 40% more revenue YoY
The marketing strategy Kopis used to win 70% more leads and 40% more revenue YoY
How LHP Grew Average Lead Value 3x With RollWorks + HubSpot
How LHP Grew Average Lead Value 3x With RollWorks + HubSpot
How Getting Intentional with ABM Elevated Bombora's GTM Strategy
How Getting Intentional with ABM Elevated Bombora's GTM Strategy
The concentrated ABM strategy Obsidian Security used to influence millions in revenue in 7 months
The concentrated ABM strategy Obsidian Security used to influence millions in revenue in 7 months
How Okta Converted Opps at a 24x Higher Rate Using Intent-Based ABM Campaigns
How Okta Converted Opps at a 24x Higher Rate Using Intent-Based ABM Campaigns
How resource-strapped teams can master multi-channel ABM measurement
How resource-strapped teams can master multi-channel ABM measurement
Healthcare Data Services Provider Increases New Logo Acquisition 234% with ABM
Healthcare Data Services Provider Increases New Logo Acquisition 234% with ABM
ABM Case Study: How a Growing Logistics Software Provider Used RollWorks to Bring in High-Quality Leads
ABM Case Study: How a Growing Logistics Software Provider Used RollWorks to Bring in High-Quality Leads
How Goverlan Leveraged RollWorks and HubSpot to Drive Upmarket Growth
How Goverlan Leveraged RollWorks and HubSpot to Drive Upmarket Growth
How a Growing Professional Services Firm Used ABM to Generate Upwards of 40% of New Website Prospects
How a Growing Professional Services Firm Used ABM to Generate Upwards of 40% of New Website Prospects
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eBooks

3

Infographics

2

Podcast Episodes

5

Reports

6

Toolkits

2

Videos

2

Webinars

48
4 reasons why your ABM strategy is faulty-and how to fix it
4 reasons why your ABM strategy is faulty-and how to fix it
RollWorks product update webinar: Transforming ABM with AI
RollWorks product update webinar: Transforming ABM with AI
Transforming ABM with AI: Unleash the power of intelligent account-based marketing
Transforming ABM with AI: Unleash the power of intelligent account-based marketing
Charting the Course for Tomorrow's Marketing: The Role of Account-Based Strategies
Charting the Course for Tomorrow's Marketing: The Role of Account-Based Strategies
Q2 Product Update Webinar - Buyer Insights
Q2 Product Update Webinar - Buyer Insights
ABM Unlocked: Snowflake's Secrets to Rocket-Ship Growth
ABM Unlocked: Snowflake's Secrets to Rocket-Ship Growth
The Revenue Revolution: Women Reshaping the B2B Revenue Landscape
The Revenue Revolution: Women Reshaping the B2B Revenue Landscape
ABM Grill Masters
ABM Grill Masters
Four Ways to Unlock Real Revenue Growth with (More) Buying Signals
Four Ways to Unlock Real Revenue Growth with (More) Buying Signals
Ask the Experts Anything: Maximizing ROI with ABM
Ask the Experts Anything: Maximizing ROI with ABM
Form Fills Won't Cut It: Using Buying Signals To Drive Real Revenue Growth
Form Fills Won't Cut It: Using Buying Signals To Drive Real Revenue Growth
Is the MQL Dead? Should it Be?
Is the MQL Dead? Should it Be?
Looking For More At Bats? 5 REAL Buying Signals Driving Pipeline Growth
Looking For More At Bats? 5 REAL Buying Signals Driving Pipeline Growth
ABM on Fire: Using Data to Ignite Your Growth
ABM on Fire: Using Data to Ignite Your Growth
Beyond the MQL: How Buying Signal-Based Revenue Generation is Transforming B2B Marketing
Beyond the MQL: How Buying Signal-Based Revenue Generation is Transforming B2B Marketing
Sales Insights Demo: How to Improve Your Sales Team's Output to Meet Quota
Sales Insights Demo: How to Improve Your Sales Team's Output to Meet Quota
ABMify Your Revenue Strategy: Your Secret Weapon for Sales and Marketing Success
ABMify Your Revenue Strategy: Your Secret Weapon for Sales and Marketing Success
RollWorks Q1 Product Update Webinar
RollWorks Q1 Product Update Webinar
Ghosted No More: Top Personalization Strategies of Customer-Obsessed Sellers
Ghosted No More: Top Personalization Strategies of Customer-Obsessed Sellers
Masterclass: Must-Have Strategies to ABMify Growth
Unlocked
Masterclass: Must-Have Strategies to ABMify Growth
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RollWorks, a division of NextRoll, offers ambitious B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by machine learning and an extensive account data foundation, the RollWorks platform helps you identify your target accounts, engage them with digital ads, web personalization, email signatures and sales automation, and finally, measure the effectiveness of your programs. RollWorks is an indispensable platform for m

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240
articles
36
case studies
3
ebooks
2
infographics
5
podcast episodes
6
reports
2
toolkits
2
videos
48
webinars