Amplitude

Amplitude

Website
Supporting Marketing to Go Deeper with Data
Article
Supporting Marketing to Go Deeper with Data
Top 5 Reasons Leading Companies Choose Amplitude Over Contentsquare
Article
Top 5 Reasons Leading Companies Choose Amplitude Over Contentsquare
How Product-Led Growth Enhances Sales Efforts
Article
How Product-Led Growth Enhances Sales Efforts
What Makes a Good vs Bad North Star Metric
Article
What Makes a Good vs Bad North Star Metric
Discover Six New Aha Moments That Drove Millions in Revenue
Article
Discover Six New Aha Moments That Drove Millions in Revenue
Use the Games of Product Activity to Define Your Engagement Strategy
Article
Use the Games of Product Activity to Define Your Engagement Strategy
Sales-Led Growth vs. Product-Led Growth: Why Not Both?
Article
Sales-Led Growth vs. Product-Led Growth: Why Not Both?
Clean Data, Clear Vision: Unlock the Power of Self-Serve Data and Analytics
Article
Clean Data, Clear Vision: Unlock the Power of Self-Serve Data and Analytics
Beyond Hiring: How to Cultivate a Thriving Data Team
Article
Beyond Hiring: How to Cultivate a Thriving Data Team
Marketing Strategy Template: How to Create a Marketing Plan
Article
Marketing Strategy Template: How to Create a Marketing Plan
Meet the Next Gen Builder: Sheila Vashee, CMO at Figma
Article
Meet the Next Gen Builder: Sheila Vashee, CMO at Figma
Love On the Rise: Paired Increases App Engagement and Retention using Amplitude
Article
Love On the Rise: Paired Increases App Engagement and Retention using Amplitude
Meet the Product 50 Winner: Avantika Gomes
Article
Meet the Product 50 Winner: Avantika Gomes
How Hutch Uses Digital Analytics to Validate New Game Concepts
Article
How Hutch Uses Digital Analytics to Validate New Game Concepts
Customer Success in B2B SaaS: Best Practices for Retention & Expansion
Article
Customer Success in B2B SaaS: Best Practices for Retention & Expansion
3 Challenges Data Strategists Face and How to Overcome Them
Article
3 Challenges Data Strategists Face and How to Overcome Them
How Super.com Drives Billion-Dollar Growth with Amplitude
Article
How Super.com Drives Billion-Dollar Growth with Amplitude
Meet the Next Gen Builder: Drew Glover, General Partner and Co-Founder at Fiat Ventures
Article
Meet the Next Gen Builder: Drew Glover, General Partner and Co-Founder at Fiat Ventures
Recurring Revenue 101: MRR vs. ARR
Article
Recurring Revenue 101: MRR vs. ARR
Why User Experience Matters for Startups
Article
Why User Experience Matters for Startups
New Insights Lead to Increased Conversions for Credit Card Offers
Article
New Insights Lead to Increased Conversions for Credit Card Offers
The Blueprint for Developing a Top-Tier Data Team
Article
The Blueprint for Developing a Top-Tier Data Team
Set Teams up for Product-led Growth Success
Article
Set Teams up for Product-led Growth Success
Top 10 Ways Marketers Love to Use Amplitude
Article
Top 10 Ways Marketers Love to Use Amplitude
Meet the Product 50 Winner: Shahzad Shaikh
Article
Meet the Product 50 Winner: Shahzad Shaikh
Creating a Data Ecosystem to Guide Key Business Decisions
Article
Creating a Data Ecosystem to Guide Key Business Decisions
How to Build Your Product Roadmap and How Software Can HelpHow to Build Your Product Roadmap and How Software Can Help
Article
How to Build Your Product Roadmap and How Software Can HelpHow to Build Your Product Roadmap and How Software Can Help
Meet the Product 50 Winner: Adam Nash
Article
Meet the Product 50 Winner: Adam Nash
How Amplitude Uses Amplitude to Move Users from Sign-Up to Monetization
Article
How Amplitude Uses Amplitude to Move Users from Sign-Up to Monetization
5 Ways Media and Entertainment Companies Can Use First-Party Data
Article
5 Ways Media and Entertainment Companies Can Use First-Party Data
How to Achieve Profitable Growth through Your Pricing Strategy
Article
How to Achieve Profitable Growth through Your Pricing Strategy
How Amplitude Uses Amplitude to Drive Website Engagement
Article
How Amplitude Uses Amplitude to Drive Website Engagement
Meet the Next Gen Builder: Sarah Franklin, Lattice CEO
Article
Meet the Next Gen Builder: Sarah Franklin, Lattice CEO
How Amplitude Uses Amplitude to Boost Long-Term Retention
Article
How Amplitude Uses Amplitude to Boost Long-Term Retention
Retention Rates Across Industries: FinServ, Healthcare, Media, and Beyond
Article
Retention Rates Across Industries: FinServ, Healthcare, Media, and Beyond
How TicketSwap Embraced Data-Driven Decision Making With Amplitude
Article
How TicketSwap Embraced Data-Driven Decision Making With Amplitude
Data Storytelling: The Skill Every Analytics Pro Should Master
Article
Data Storytelling: The Skill Every Analytics Pro Should Master
How Amplitude Uses Amplitude to Build Data-Informed Growth Strategies
Article
How Amplitude Uses Amplitude to Build Data-Informed Growth Strategies
How Le Monde Shifted to Digital and Embarked on a Data-Driven Journey
Article
How Le Monde Shifted to Digital and Embarked on a Data-Driven Journey
Data Lake vs. Data Warehouse vs. Data Lakehouse
Article
Data Lake vs. Data Warehouse vs. Data Lakehouse
Product Discovery: Definition, Benefits, and Techniques
Article
Product Discovery: Definition, Benefits, and Techniques
The Complete Guide to Product Benchmarks
Article
The Complete Guide to Product Benchmarks
Building Your Startup GTM Dream Team: Key Roles and Hiring Strategies
Article
Building Your Startup GTM Dream Team: Key Roles and Hiring Strategies
A Guide to Stickiness: Creating a Sticky Product Users Will Love
Article
A Guide to Stickiness: Creating a Sticky Product Users Will Love
Cross-device tracking collects and combines user behavior data across multiple devices, like desktop computers, laptops, tablets, mobile phones, smartwatches, and smart TVs. The goal of cross-device tracking is to create a full picture of a user's journey as they switch between devices. You do this by linking the multitude of cross-device activities to the right user. Read more
Article
Cross-device tracking collects and combines user behavior data across multiple devices, like desktop computers, laptops, tablets, mobile phones, smartwatches, and smart TVs. The goal of cross-device tracking is to create a full picture of a user's journey as they switch between devices. You do this by linking the multitude of cross-device activities to the right user. Read more
What Is Revenue Churn? (And How to Reduce It)
Article
What Is Revenue Churn? (And How to Reduce It)
Understanding AI's Impact on Customer Privacy and Legal Compliance
Article
Understanding AI's Impact on Customer Privacy and Legal Compliance
The Art of Impact Mapping: 4 Steps to Create Your Own Map
Article
The Art of Impact Mapping: 4 Steps to Create Your Own Map
Driving Growth with Amplitude Part 2: Measuring Campaign Impact
Article
Driving Growth with Amplitude Part 2: Measuring Campaign Impact
How To Identify and Use Actionable Metrics Across Your Company
Article
How To Identify and Use Actionable Metrics Across Your Company
How Square Used Amplitude to Enhance the Seller Experience and Power Growth
Article
How Square Used Amplitude to Enhance the Seller Experience and Power Growth
Top 10 Metrics to Measure Freemium and Free Trial Performance
Article
Top 10 Metrics to Measure Freemium and Free Trial Performance
Multi-Armed Bandits vs. A/B Testing: Choosing the Right Approach
Article
Multi-Armed Bandits vs. A/B Testing: Choosing the Right Approach
Why You Need Customer Segmentation Software in 2024
Article
Why You Need Customer Segmentation Software in 2024
Mastering Identity Resolution in Experimentation
Article
Mastering Identity Resolution in Experimentation
How to Holistically Monitor Mobile Release Health and Run Better Rollouts
Article
How to Holistically Monitor Mobile Release Health and Run Better Rollouts
Churn Rate Formula: How to Calculate and Analyze Churn
Article
Churn Rate Formula: How to Calculate and Analyze Churn
5 Best Ways to Collect Trustworthy Customer Feedback
Article
5 Best Ways to Collect Trustworthy Customer Feedback
Using data to improve UX, product stability, and customer happiness
Article
Using data to improve UX, product stability, and customer happiness
Building a Data-Informed Culture in the Design World
Article
Building a Data-Informed Culture in the Design World
Navigating Data Privacy and Security Trends and Emerging Technology
Article
Navigating Data Privacy and Security Trends and Emerging Technology
Improve Customer Experience with These 3 Tips
Article
Improve Customer Experience with These 3 Tips
Using Session Replay for Savvier User Analysis That's 90% Faster
Article
Using Session Replay for Savvier User Analysis That's 90% Faster
3 Signs That It's Time to Reevaluate Your Digital Analytics Platform
Article
3 Signs That It's Time to Reevaluate Your Digital Analytics Platform
5 Trends Shaping the Future of A/B Testing and Experimentation
Article
5 Trends Shaping the Future of A/B Testing and Experimentation
How Strong Instrumentation Lays the Groundwork for Product-led Growth at Appfire
Article
How Strong Instrumentation Lays the Groundwork for Product-led Growth at Appfire
A Beginner's Guide to Attribution Model Frameworks
Article
A Beginner's Guide to Attribution Model Frameworks
Using Data to Delight Customers: How Pictory Increased Conversions by 16% and Reduced Churn by 15%
Article
Using Data to Delight Customers: How Pictory Increased Conversions by 16% and Reduced Churn by 15%
Identity Resolution: The Secret to a 360-Degree Customer View
Article
Identity Resolution: The Secret to a 360-Degree Customer View
Putting Insights in the Hands of Product Managers Boosts Sales 53%
Article
Putting Insights in the Hands of Product Managers Boosts Sales 53%
9 Direct-to-consumer Marketing Tactics to Accelerate Ecommerce Growth
Article
9 Direct-to-consumer Marketing Tactics to Accelerate Ecommerce Growth
What Is User Retention? Plus 5 Ways to Improve it
Article
What Is User Retention? Plus 5 Ways to Improve it
5 Overlooked Steps in A/B Testing
Article
5 Overlooked Steps in A/B Testing
How Appfire Developed and Evangelized a Common Activation Methodology
Article
How Appfire Developed and Evangelized a Common Activation Methodology
8 SEO Tactics to Boost Organic Growth for Your Startup
Article
8 SEO Tactics to Boost Organic Growth for Your Startup
IBM Lowers Conversion Time by 20% by Integrating Data Into its UX Design Process
Article
IBM Lowers Conversion Time by 20% by Integrating Data Into its UX Design Process
Transforming a Product Development Culture to Cut Down Data Analysis Time, Experiment Faster, and Increase Conversions
Article
Transforming a Product Development Culture to Cut Down Data Analysis Time, Experiment Faster, and Increase Conversions
Doubling Retention, Reducing Acquisition Costs and Saving Millions at Saudi Arabia's Leading P2P Rental Platform
Article
Doubling Retention, Reducing Acquisition Costs and Saving Millions at Saudi Arabia's Leading P2P Rental Platform
AARRR: Come Aboard the Pirate Metrics Framework
Article
AARRR: Come Aboard the Pirate Metrics Framework
GA4 as an Amplitude CDP Destination: Hybrid Tracking Method for Full User Journey Analysis
Article
GA4 as an Amplitude CDP Destination: Hybrid Tracking Method for Full User Journey Analysis
Leading vs. Lagging Indicators, Plus Examples
Article
Leading vs. Lagging Indicators, Plus Examples
How Lindblad Expeditions Turns Increased Digital Adoption into Once-in-a-Lifetime Experiences
Article
How Lindblad Expeditions Turns Increased Digital Adoption into Once-in-a-Lifetime Experiences
How Luni Uses Data to Foster Collaboration and Boost Business Outcomes
Article
How Luni Uses Data to Foster Collaboration and Boost Business Outcomes
How to Create a Strong Data Privacy and Security Culture
Article
How to Create a Strong Data Privacy and Security Culture
How to Embrace Product-Led Innovation in 2024
Article
How to Embrace Product-Led Innovation in 2024
What Is Product Operations and Why Do you Need It?
Article
What Is Product Operations and Why Do you Need It?
PhotoSì Finds Small Tweaks That Deliver Big Revenue Wins
Article
PhotoSì Finds Small Tweaks That Deliver Big Revenue Wins
6 Behavioral Segmentation Examples That Drive Personalization
Article
6 Behavioral Segmentation Examples That Drive Personalization
How Amplitude Helped Give UX Designers a Voice at IBM Cloud for VMware Products
Article
How Amplitude Helped Give UX Designers a Voice at IBM Cloud for VMware Products
Building Trust, Increasing Revenue, and Optimizing Customer Journeys at Rocket Money
Article
Building Trust, Increasing Revenue, and Optimizing Customer Journeys at Rocket Money
The Art of Upgrading: Strategies for Freemium Success
Article
The Art of Upgrading: Strategies for Freemium Success
What to Look For in Your Next Digital Analytics Platform
Article
What to Look For in Your Next Digital Analytics Platform
Data Evolution: Haven's Journey from Google Analytics to Amplitude
Article
Data Evolution: Haven's Journey from Google Analytics to Amplitude
4 Lessons in Customer Retention, Data, and Personalization from Fender
Article
4 Lessons in Customer Retention, Data, and Personalization from Fender
Congratulating the 2023 Amplitude Pioneer Award Winners
Article
Congratulating the 2023 Amplitude Pioneer Award Winners
What is a Net Promoter Score (NPS)? The Complete Guide
Article
What is a Net Promoter Score (NPS)? The Complete Guide