Convince & Convert

Convince & Convert

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5 Ways to Influence Shoppers on Valentine's Day
Article
5 Ways to Influence Shoppers on Valentine's Day
New Research Shows How Fast Companies Have to Be in Social Media
Article
New Research Shows How Fast Companies Have to Be in Social Media
How to Use Customer Service to Make Great Content Marketing
Article
How to Use Customer Service to Make Great Content Marketing
12 Secrets to Building Natural Backlinks
Article
12 Secrets to Building Natural Backlinks
The Secret Ingredient that Fuels Superior Brands
Article
The Secret Ingredient that Fuels Superior Brands
Social Media's Response to Apple vs. The FBI
Article
Social Media's Response to Apple vs. The FBI
How Data Is Used to Refine Marketing Messages
Article
How Data Is Used to Refine Marketing Messages
4 Tips for Honing Your Content to Reach Gen Z
Article
4 Tips for Honing Your Content to Reach Gen Z
A Marketer's Guide to User-Generated Content Rights and Ownership
Article
A Marketer's Guide to User-Generated Content Rights and Ownership
How to Power Happy Customer Experiences With Content
Article
How to Power Happy Customer Experiences With Content
How #DisruptSocialSMW Stole the Show at Social Media Week
Article
How #DisruptSocialSMW Stole the Show at Social Media Week
Should You Be Fired for Honesty?
Article
Should You Be Fired for Honesty?
Why You Need a Business Strategy, Not a Social Strategy
Article
Why You Need a Business Strategy, Not a Social Strategy
5 Smart Ways to Use Email Signature Marketing
Article
5 Smart Ways to Use Email Signature Marketing
How to Reverse Engineer Your Competitors' SEO Strategy
Article
How to Reverse Engineer Your Competitors' SEO Strategy
7 Ways to Make Your Business Storytelling Awesome
Article
7 Ways to Make Your Business Storytelling Awesome
Why Some CMOs Believe Mobile Marketing Isn't Worth It
Article
Why Some CMOs Believe Mobile Marketing Isn't Worth It
How Influence Marketing Differs from Celebrity Endorsement
Article
How Influence Marketing Differs from Celebrity Endorsement
How to Control Rich Snippets on Social Media
Article
How to Control Rich Snippets on Social Media
5 Ways to Improve Your Site's User Retention
Article
5 Ways to Improve Your Site's User Retention
5 Clever Uses of LinkedIn for Unique Customer Experiences
Article
5 Clever Uses of LinkedIn for Unique Customer Experiences
How Beyonce Lyrics Caused a Surge in Red Lobster Sales
Article
How Beyonce Lyrics Caused a Surge in Red Lobster Sales
6 Types of Iteration Every Content Strategy Needs
Article
6 Types of Iteration Every Content Strategy Needs
Hilton's New Hotel Chain Targets Millennials with Branding
Article
Hilton's New Hotel Chain Targets Millennials with Branding
What the Sales Funnel Can Teach Your PR Department
Article
What the Sales Funnel Can Teach Your PR Department
The Best Teachers for Influence Marketing
Article
The Best Teachers for Influence Marketing
Why the Fire Drill Content Model Doesn't Work
Article
Why the Fire Drill Content Model Doesn't Work
How to Keep the Creative Content Spark Alive
Article
How to Keep the Creative Content Spark Alive
What Agile Content Marketing Means for Your Business
Article
What Agile Content Marketing Means for Your Business
GoPro Partners with Periscope for Realtime Broadcasting of Action Sports
Article
GoPro Partners with Periscope for Realtime Broadcasting of Action Sports
Brain Chemistry and How Not to Take Complaints Personally
Article
Brain Chemistry and How Not to Take Complaints Personally
5 Ways to Master Your Local Search Ranking
Article
5 Ways to Master Your Local Search Ranking
How NASCAR Creates Exciting Fan Experiences on Social Media
Article
How NASCAR Creates Exciting Fan Experiences on Social Media
Why Hugging Your Haters Promotes Innovation
Article
Why Hugging Your Haters Promotes Innovation
3 Quick Ways to Drive Conversions on Pinterest
Article
3 Quick Ways to Drive Conversions on Pinterest
How to Use Customer Service to Turn Hate Into Hilarity
Article
How to Use Customer Service to Turn Hate Into Hilarity
How IHOP Turned Pancake Art Into an Unforgettable Customer Experience
Article
How IHOP Turned Pancake Art Into an Unforgettable Customer Experience
Why B2Bs Have It All Wrong About Social Media
Article
Why B2Bs Have It All Wrong About Social Media
The 6 Ways to Organize a Content Team
Article
The 6 Ways to Organize a Content Team
Enter This Copywriting Contest for a Chance to Win a MarketingSherpa Summit Package
Article
Enter This Copywriting Contest for a Chance to Win a MarketingSherpa Summit Package
How to Build High-Quality Infographics in Under 30 Minutes
Article
How to Build High-Quality Infographics in Under 30 Minutes
4 Ways to Find the Right Eyes for Your Amazing Content
Article
4 Ways to Find the Right Eyes for Your Amazing Content
Your Content Isn't as Influential as You Think It Is
Article
Your Content Isn't as Influential as You Think It Is
5 Lessons from 1 Million Views on SlideShare
Article
5 Lessons from 1 Million Views on SlideShare
The 3 Social Media Rules for Death and Tragedy
Article
The 3 Social Media Rules for Death and Tragedy
How to Remove Fear as Your Ultimate Motivator
Article
How to Remove Fear as Your Ultimate Motivator
How to Create a Google Reviews Landing Page for Your Business
Article
How to Create a Google Reviews Landing Page for Your Business
3 Banner Ad Best Practices Debunked
Article
3 Banner Ad Best Practices Debunked
Why Awesome Influencer Campaigns Combine Many Kinds of Marketing
Article
Why Awesome Influencer Campaigns Combine Many Kinds of Marketing
Why Mercedes-Benz Tapped Social for Seasonal Surprise and Delight
Article
Why Mercedes-Benz Tapped Social for Seasonal Surprise and Delight
5 Smart Marketing Strategies for Niche Businesses
Article
5 Smart Marketing Strategies for Niche Businesses
Why You Need Design Thinking and How to Use It
Article
Why You Need Design Thinking and How to Use It
You're Doing Retargeting Wrong: Here's How to Fix It
Article
You're Doing Retargeting Wrong: Here's How to Fix It
Why Conservative Doesn't Mean Boring in Financial Content Marketing
Article
Why Conservative Doesn't Mean Boring in Financial Content Marketing
A Marketer's New Year's Resolution for 2016
Article
A Marketer's New Year's Resolution for 2016
4 Mistakes to Avoid When Revamping Your Paid Strategy
Article
4 Mistakes to Avoid When Revamping Your Paid Strategy
5 Tips to Ensure Your Visual Content Is Seen
Article
5 Tips to Ensure Your Visual Content Is Seen
Why the Rebirth of Email Is Coming in 2016
Article
Why the Rebirth of Email Is Coming in 2016
What Makes Customers Loyal to Brands?
Article
What Makes Customers Loyal to Brands?
5 Things You Can Do to Escape Google Penalties
Article
5 Things You Can Do to Escape Google Penalties
General Motors and Logitech Dominate the #CES2016 Feed
Article
General Motors and Logitech Dominate the #CES2016 Feed
How to Gather Fan Feedback on Social Media
Article
How to Gather Fan Feedback on Social Media
The Right Way to Ask for Customer Reviews
Article
The Right Way to Ask for Customer Reviews
How to Leverage Positive Reviews in the Post-Holiday Glow
Article
How to Leverage Positive Reviews in the Post-Holiday Glow
Univision Expands Market Reach with The Onion Acquisition
Article
Univision Expands Market Reach with The Onion Acquisition
The State of Hate and Why You Should Embrace Complaints
Article
The State of Hate and Why You Should Embrace Complaints
How Visuals are Telling the NAIAS Story
Article
How Visuals are Telling the NAIAS Story
How to Spark Emotion Through Social Media
Article
How to Spark Emotion Through Social Media
4 Important Snapchat Metrics Your Brand Should Be Measuring
Article
4 Important Snapchat Metrics Your Brand Should Be Measuring
3 Types of Audiences That Drive Word of Mouth Marketing Success
Article
3 Types of Audiences That Drive Word of Mouth Marketing Success
Winning the Lottery Is Easier Than Finding Your Content
Article
Winning the Lottery Is Easier Than Finding Your Content
88 Marketers You Need to Follow on Twitter
Article
88 Marketers You Need to Follow on Twitter
Why This Weird and Wonderful Global Influencer Campaign Works
Article
Why This Weird and Wonderful Global Influencer Campaign Works
Are You Ready to Listen Differently in Social Media?
Article
Are You Ready to Listen Differently in Social Media?
Why Your Brand Should Create Less Content
Article
Why Your Brand Should Create Less Content
5 Sly Ways to Get More Clicks
Article
5 Sly Ways to Get More Clicks
4 Studies on the State of Influencer Marketing
Article
4 Studies on the State of Influencer Marketing
Could Your Website Use Some Content Pruning?
Article
Could Your Website Use Some Content Pruning?
5 Ways to Grow Your Instagram Following and Build Community
Article
5 Ways to Grow Your Instagram Following and Build Community
How Social Referrals Impact Your Organic Traffic
Article
How Social Referrals Impact Your Organic Traffic
12 Steps to Producing a Podcast
Article
12 Steps to Producing a Podcast
How to Strategize Your Annual Content Calendar Without Going Crazy
Article
How to Strategize Your Annual Content Calendar Without Going Crazy
A Marketer's Guide to the Perfect Headline
Article
A Marketer's Guide to the Perfect Headline
What the Rise of Sponsored Social Means for Your Business
Article
What the Rise of Sponsored Social Means for Your Business
7 Strategies for Monitoring Your Competitors
Article
7 Strategies for Monitoring Your Competitors
Fan-inspired Videos are the Center of Oreo's Holiday Campaign
Article
Fan-inspired Videos are the Center of Oreo's Holiday Campaign
How to Earn Revenue With Your Customer Support
Article
How to Earn Revenue With Your Customer Support
Snapchat Promotes Social Media for a Good Cause
Article
Snapchat Promotes Social Media for a Good Cause
5 Steps to Finding the Best Rating-and-Review Sites for Your Business
Article
5 Steps to Finding the Best Rating-and-Review Sites for Your Business
What Happens When a Brand Embraces Its Story?
Article
What Happens When a Brand Embraces Its Story?
4 Strategies for Improving Social Engagement
Article
4 Strategies for Improving Social Engagement
5 Holiday Campaign Tips to Keep You Off the Naughty List
Article
5 Holiday Campaign Tips to Keep You Off the Naughty List
Does Keyword Optimization Still Matter?
Article
Does Keyword Optimization Still Matter?
The Content Marketing Trend Literally Worth Watching
Article
The Content Marketing Trend Literally Worth Watching
Is Your Business Ready for Holiday Season Ratings and Reviews?
Article
Is Your Business Ready for Holiday Season Ratings and Reviews?
Are You Wasting Money on Twitter Ads?
Article
Are You Wasting Money on Twitter Ads?