Convince & Convert

Convince & Convert

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How to Boost On-Site Conversions with Influencer Content
Article
How to Boost On-Site Conversions with Influencer Content
3 Advanced Google Analytics Techniques for B2B Marketers
Article
3 Advanced Google Analytics Techniques for B2B Marketers
Why Are Instagram Influencers Reluctant to Disclose Endorsements?
Article
Why Are Instagram Influencers Reluctant to Disclose Endorsements?
6 Reasons to Unite Your Customer Service and Marketing on Social Media
Article
6 Reasons to Unite Your Customer Service and Marketing on Social Media
5 Lessons for Building Stronger Business Relationships
Article
5 Lessons for Building Stronger Business Relationships
It's Time to Embrace Performance Marketing, Not Programmatic
Article
It's Time to Embrace Performance Marketing, Not Programmatic
4 Fixes for More Effective Content Marketing
Article
4 Fixes for More Effective Content Marketing
5 Ways to Harness Time and Data in Your Content Process
Article
5 Ways to Harness Time and Data in Your Content Process
Why Even Boomer Brands Must Make the Transition to Digital
Article
Why Even Boomer Brands Must Make the Transition to Digital
Recommended Marketing Podcasts: Week of October 30
Article
Recommended Marketing Podcasts: Week of October 30
Why Emotion Is So Essential to Effective Video Marketing
Article
Why Emotion Is So Essential to Effective Video Marketing
Will Amazon Dominate Influencer Marketing Too?
Article
Will Amazon Dominate Influencer Marketing Too?
How to Scale Your B2B Sales Cycle in an Automated World
Article
How to Scale Your B2B Sales Cycle in an Automated World
When Breaking Social Media Rules Leads to Better Engagement
Article
When Breaking Social Media Rules Leads to Better Engagement
Why We Rebuilt Our Content Marketing Editorial Calendar
Article
Why We Rebuilt Our Content Marketing Editorial Calendar
Social Media Powered by AI Is Here
Article
Social Media Powered by AI Is Here
Meet the Future of Marketing Automation
Article
Meet the Future of Marketing Automation
Recommended Marketing Podcasts: Week of November 13
Article
Recommended Marketing Podcasts: Week of November 13
Recommended Marketing Podcasts: Week of November 20
Article
Recommended Marketing Podcasts: Week of November 20
Metrics That Matter (and Don't) When Attributing Influencer Effectiveness
Article
Metrics That Matter (and Don't) When Attributing Influencer Effectiveness
Why B2B Companies Need to Get Started with Facebook Live
Article
Why B2B Companies Need to Get Started with Facebook Live
4 Reasons Marketers Should Embrace Instagram Over Snapchat
Article
4 Reasons Marketers Should Embrace Instagram Over Snapchat
Why Live Chat Usually Sucks
Article
Why Live Chat Usually Sucks
92 Percent of Customers Will Call You Out on Your Poor Customer Service
Article
92 Percent of Customers Will Call You Out on Your Poor Customer Service
This Video from Universal Showcases Irresistible Video Storytelling
Article
This Video from Universal Showcases Irresistible Video Storytelling
60 Percent of Marketers Are Dropping the Ball on Content Strategy
Article
60 Percent of Marketers Are Dropping the Ball on Content Strategy
This Is the Most Inspirational Show About Customer Experience
Article
This Is the Most Inspirational Show About Customer Experience
Will New Video Ads and Internal Agency Finally Propel Twitter Forward?
Article
Will New Video Ads and Internal Agency Finally Propel Twitter Forward?
How to Build and Retain the Perfect Project Team
Article
How to Build and Retain the Perfect Project Team
Here's How Much Your Content Marketing Goals Matter
Article
Here's How Much Your Content Marketing Goals Matter
What's Better for B2B Marketers, Ebooks or White Papers?
Article
What's Better for B2B Marketers, Ebooks or White Papers?
How to Research Your Target Audience to Increase Resonance
Article
How to Research Your Target Audience to Increase Resonance
Why I Blew Up My Website: The Real FAQ
Article
Why I Blew Up My Website: The Real FAQ
7 B2B Brands Using Instagram the Way You're Supposed To
Article
7 B2B Brands Using Instagram the Way You're Supposed To
4 Ways to Fix Your Broken Content Marketing
Article
4 Ways to Fix Your Broken Content Marketing
Red Bull's Event Coverage Is an Essential Lesson for Marketers
Article
Red Bull's Event Coverage Is an Essential Lesson for Marketers
How to Stop Killing Your Content Team and Scale with What You Have
Article
How to Stop Killing Your Content Team and Scale with What You Have
Why Today's Bloggers Spend More Time Writing Less Content
Article
Why Today's Bloggers Spend More Time Writing Less Content
Convince & Convert's Recommended Marketing Podcasts - Week of October 9th
Article
Convince & Convert's Recommended Marketing Podcasts - Week of October 9th
What Your Grandma Knows About Good Customer Service
Article
What Your Grandma Knows About Good Customer Service
What's Behind the Pumpkin Spice Latte's Social Media Stardom?
Article
What's Behind the Pumpkin Spice Latte's Social Media Stardom?
Recommended Marketing Podcasts: Week of October 16th
Article
Recommended Marketing Podcasts: Week of October 16th
The 7 Ways Brands Use Social Listening
Article
The 7 Ways Brands Use Social Listening
Get Your First 100 Customers with These 17 Strategies
Article
Get Your First 100 Customers with These 17 Strategies
3 Types of Marketing Conferences to Fit Your Team's Needs
Article
3 Types of Marketing Conferences to Fit Your Team's Needs
What's Next in Content Marketing? 3 Key Takeaways from Content Marketing World
Article
What's Next in Content Marketing? 3 Key Takeaways from Content Marketing World
The 12 Best Social Pros Podcast Episodes of All Time
Article
The 12 Best Social Pros Podcast Episodes of All Time
Why You Need Proactive Customer Service
Article
Why You Need Proactive Customer Service
How to Stay Relevant as a Writer in the Visual Age
Article
How to Stay Relevant as a Writer in the Visual Age
7 Advanced Strategies for Google Shopping
Article
7 Advanced Strategies for Google Shopping
6 Keys to Killer Content Project Collaboration
Article
6 Keys to Killer Content Project Collaboration
The Real Reason Most of Your Marketing Fails
Article
The Real Reason Most of Your Marketing Fails
Why You Must Answer Every Negative Review
Article
Why You Must Answer Every Negative Review
Why You Should Be Using Your Content to Build Social Proof
Article
Why You Should Be Using Your Content to Build Social Proof
Only 35% of Companies Think Content Marketing Is Truly Successful
Article
Only 35% of Companies Think Content Marketing Is Truly Successful
3 Simple Ways to Protect Your Content on Social Media
Article
3 Simple Ways to Protect Your Content on Social Media
Worth A Listen: This Week's Recommended Marketing Podcasts
Article
Worth A Listen: This Week's Recommended Marketing Podcasts
Where to Find the Next Great Addition to Your Marketing Team
Article
Where to Find the Next Great Addition to Your Marketing Team
5 Ways Artificial Intelligence Can Help Your Brand Grow
Article
5 Ways Artificial Intelligence Can Help Your Brand Grow
Content Marketing Is a Job, Not an Art Form
Article
Content Marketing Is a Job, Not an Art Form
10 Essential Tips to Improve Your Content Marketing Workflow
Article
10 Essential Tips to Improve Your Content Marketing Workflow
3 Psychology Strategies You Should Be Using on Social Media
Article
3 Psychology Strategies You Should Be Using on Social Media
The Proven Mechanics of Successful Social Media Writing
Article
The Proven Mechanics of Successful Social Media Writing
Are You Making the Most Common Marketing Mistake?
Article
Are You Making the Most Common Marketing Mistake?
How to Build a Data-Driven Content Team
Article
How to Build a Data-Driven Content Team
8 Ways to Optimize Your Facebook Page
Article
8 Ways to Optimize Your Facebook Page
How to Double Your Content Marketing Results-Without Spending a Dime [Webinar of the Week]
Article
How to Double Your Content Marketing Results-Without Spending a Dime [Webinar of the Week]
3 Types of Social Media Quotes and Why They All Suck
Article
3 Types of Social Media Quotes and Why They All Suck
Own Your Errors and Do Not Fauxpologize
Article
Own Your Errors and Do Not Fauxpologize
Marketers Need to Stop Lying to Themselves (New Research)
Article
Marketers Need to Stop Lying to Themselves (New Research)
6 Ways to Track (and Beat) Your Competitors on Social
Article
6 Ways to Track (and Beat) Your Competitors on Social
Fix Your Mediocre Marketing with Content Intelligence
Article
Fix Your Mediocre Marketing with Content Intelligence
How to Create Effective LinkedIn Ads for Business
Article
How to Create Effective LinkedIn Ads for Business
How to Back Up Your Marketing Facts in a World of Fake News
Article
How to Back Up Your Marketing Facts in a World of Fake News
5 Steps to a Super-Focused, Super-Successful Content Experience
Article
5 Steps to a Super-Focused, Super-Successful Content Experience
4 Strategies for Business Success (and One Company Getting It Right)
Article
4 Strategies for Business Success (and One Company Getting It Right)
Amazon Alexa and Smart Speakers Are the Next iPhone
Article
Amazon Alexa and Smart Speakers Are the Next iPhone
The 3 Social Metrics That Will Get You Promoted
Article
The 3 Social Metrics That Will Get You Promoted
How Marketers Can Create Bingeable Content Experiences
Article
How Marketers Can Create Bingeable Content Experiences
3 Surefire Ways to Engage Your Customers and Boost Your Bottom Line [Webinars of the Week]
Article
3 Surefire Ways to Engage Your Customers and Boost Your Bottom Line [Webinars of the Week]
What Every Marketer Should Know About Color Theory
Article
What Every Marketer Should Know About Color Theory
How to Make the Most of Snapchat's New Website Links
Article
How to Make the Most of Snapchat's New Website Links
3 Tips to Unlock Emojis' Marketing Value
Article
3 Tips to Unlock Emojis' Marketing Value
Why You Need Both Personalization and Humanization
Article
Why You Need Both Personalization and Humanization
This Is Why I Still Write Books
Article
This Is Why I Still Write Books
How to Create a Winning Content Marketing Playbook
Article
How to Create a Winning Content Marketing Playbook
4 Telling Trends That Predict the Future of Content Marketing
Article
4 Telling Trends That Predict the Future of Content Marketing
Who Should Be in Charge of Producing Content?
Article
Who Should Be in Charge of Producing Content?
An A-to-Z Guide to Google Analytics for Content Marketers
Article
An A-to-Z Guide to Google Analytics for Content Marketers
7 Important Content Writing Tips for Better SEO
Article
7 Important Content Writing Tips for Better SEO
New Research Reveals What Makes Great, Shareable Content
Article
New Research Reveals What Makes Great, Shareable Content
11 Companies That Are Killing It with Their Digital Marketing Campaigns
Article
11 Companies That Are Killing It with Their Digital Marketing Campaigns
Here's How Often You Should Post on Social Media
Article
Here's How Often You Should Post on Social Media
What Happens When You Try to Cheat Google
Article
What Happens When You Try to Cheat Google
3 Crazy Account-Based Marketing Campaigns That Actually Worked
Article
3 Crazy Account-Based Marketing Campaigns That Actually Worked
A Simple Content Marketing Case Study That Works
Article
A Simple Content Marketing Case Study That Works