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Firefox Goes Off Brand
Article
Firefox Goes Off Brand
Reorganizing Your Frontline Marketing Teams Without Clear Purpose Is Marketing Malfeasance
Article
Reorganizing Your Frontline Marketing Teams Without Clear Purpose Is Marketing Malfeasance
The Insurance Industry's Data Posture Is An Existential Risk
Article
The Insurance Industry's Data Posture Is An Existential Risk
Quantum Security Isn't Hype - Every Security Leader Needs It
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Quantum Security Isn't Hype - Every Security Leader Needs It
Another Cautionary Tale Of The Perils Of Using Password Managers
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Another Cautionary Tale Of The Perils Of Using Password Managers
A Case Study In Efficiency For Municipal Procurement
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A Case Study In Efficiency For Municipal Procurement
How I Apply Third-Party Lab Results In My Security Operations Research
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How I Apply Third-Party Lab Results In My Security Operations Research
Build Effective Personas To Drive Empathy
Article
Build Effective Personas To Drive Empathy
Introducing The Forrester Wave™: Application Modernization And Multicloud Managed Services, Q1 2025
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Introducing The Forrester Wave™: Application Modernization And Multicloud Managed Services, Q1 2025
Apple And The UK Government Broke A "Trust Promise"
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Apple And The UK Government Broke A "Trust Promise"
Sycamore Partners' $10 Billion Prescription For Walgreens
Article
Sycamore Partners' $10 Billion Prescription For Walgreens
Conrad Mills
Article
Conrad Mills
DeepSeek-R1: Why So Startled?
Article
DeepSeek-R1: Why So Startled?
Customer Success Teams: Let's Get Strategic
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Customer Success Teams: Let's Get Strategic
You're Overlooking The Key To Customer Service Automation: Tacit Knowledge
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You're Overlooking The Key To Customer Service Automation: Tacit Knowledge
GenAI Possibilities Become Reality When Leaders Tackle The Hard Work First
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GenAI Possibilities Become Reality When Leaders Tackle The Hard Work First
SEO Must Solve Its Marketing Problem
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SEO Must Solve Its Marketing Problem
It's Time To Define Your Professional Existence And Articulate Your Story
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It's Time To Define Your Professional Existence And Articulate Your Story
How US Federal Leaders Can Find Mission Order Amidst Upheaval
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How US Federal Leaders Can Find Mission Order Amidst Upheaval
Microsoft Paint Is Cool Again - Thanks To AI
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Microsoft Paint Is Cool Again - Thanks To AI
Health Insurers: It's Time For Better
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Health Insurers: It's Time For Better
Pixels Unbound: The State Of GenAI For Visual Content
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Pixels Unbound: The State Of GenAI For Visual Content
Why The DOJ Is Worried About Networking Innovation And What Paths Lie Ahead For HPE And Juniper
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Why The DOJ Is Worried About Networking Innovation And What Paths Lie Ahead For HPE And Juniper
Choose Your Own MDR Adventure: Avoid The Free-For-All Of "New" MDR Services
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Choose Your Own MDR Adventure: Avoid The Free-For-All Of "New" MDR Services
Will AI Take Your B2B Marketing Job?
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Will AI Take Your B2B Marketing Job?
Supercharge The IT Circular Economy With The CARFAX Approach
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Supercharge The IT Circular Economy With The CARFAX Approach
Accessibility Is Still Vital For Businesses
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Accessibility Is Still Vital For Businesses
FinovateEurope 2025: AI Agents Dominate
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FinovateEurope 2025: AI Agents Dominate
How Generative AI Is Changing The Game In Commerce Search
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How Generative AI Is Changing The Game In Commerce Search
Technology And Security Predictions: Your Questions Answered
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Technology And Security Predictions: Your Questions Answered
Siloed CX Metrics Are Holding You Back - Take Action At CX Summit EMEA
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Siloed CX Metrics Are Holding You Back - Take Action At CX Summit EMEA
Great Digital Banking Experiences Create A Data-For-Value Flywheel
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Great Digital Banking Experiences Create A Data-For-Value Flywheel
Is CTV B2B Advertising's Next Frontier?
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Is CTV B2B Advertising's Next Frontier?
IBM's Acquisition Of DataStax: A Major Boost For Its AI Data Platform
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IBM's Acquisition Of DataStax: A Major Boost For Its AI Data Platform
Deepfakes: The Hidden Threat CMOs Can't Ignore
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Deepfakes: The Hidden Threat CMOs Can't Ignore
The Forrester Wave™: All-In-One Event Management Platforms, Q4 2024 - Navigating The Evolving Event Tech Landscape
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The Forrester Wave™: All-In-One Event Management Platforms, Q4 2024 - Navigating The Evolving Event Tech Landscape
Getting Smart On Content Intelligence
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Getting Smart On Content Intelligence
Prepare For Geopolitics To Impact Your European Nearshore Strategies
Article
Prepare For Geopolitics To Impact Your European Nearshore Strategies
How Do You Create AI Advantage?
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How Do You Create AI Advantage?
Navigate APAC's Current Digital Payments Landscape
Article
Navigate APAC's Current Digital Payments Landscape
Look For These Five Brand And Customer Experience Themes At CES 2025
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Look For These Five Brand And Customer Experience Themes At CES 2025
Introducing Forrester's Brand Experience Index - Drive Growth With Both Brand And Customer Experience
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Introducing Forrester's Brand Experience Index - Drive Growth With Both Brand And Customer Experience
The Future Of Mobility Will Be Connected, Autonomous, Shared, Electric - And More
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The Future Of Mobility Will Be Connected, Autonomous, Shared, Electric - And More
Is Google's Meridian The Right Open-Source MMM Solution For You?
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Is Google's Meridian The Right Open-Source MMM Solution For You?
Engineering Metrics: The Elephant In The Room
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Engineering Metrics: The Elephant In The Room
Three Hallmarks Of High-Performance Portfolio Marketing
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Three Hallmarks Of High-Performance Portfolio Marketing
Mastering The Digital Seas: A Guide To E-Commerce Precision
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Mastering The Digital Seas: A Guide To E-Commerce Precision
Accelerating US Government Modernization With Open-Source And Agile Development
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Accelerating US Government Modernization With Open-Source And Agile Development
Meta's Content Moderation Pivot Reflects A New Political Climate
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Meta's Content Moderation Pivot Reflects A New Political Climate
Black Friday And Cyber Monday 2024: Offers Galore Spur Spending
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Black Friday And Cyber Monday 2024: Offers Galore Spur Spending
Protect Your Customers And Your Brand From Holiday-Fueled Phishing
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Protect Your Customers And Your Brand From Holiday-Fueled Phishing
B2B Marketing Measurement Isn't Trusted, And It's About To Get Worse - A Bonus Prediction
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B2B Marketing Measurement Isn't Trusted, And It's About To Get Worse - A Bonus Prediction
What's The Difference Between The B2B Buyer's Journey Map And B2B Revenue Waterfall™?
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What's The Difference Between The B2B Buyer's Journey Map And B2B Revenue Waterfall™?
A Look Under The Hood Of Our New Forrester Wave™ Report
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A Look Under The Hood Of Our New Forrester Wave™ Report
Prediction: TikTok Won't Be Banned In The US
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Prediction: TikTok Won't Be Banned In The US
Buyer Enablement - Five B2B Companies That Do It Well
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Buyer Enablement - Five B2B Companies That Do It Well
Rose-Colored Glasses Hide All The Red Flags: Advice From The S&R Forrester Women's Leadership Program
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Rose-Colored Glasses Hide All The Red Flags: Advice From The S&R Forrester Women's Leadership Program
Your Car Is Listening To You - And So Are Hackers
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Your Car Is Listening To You - And So Are Hackers
Introducing The Forrester Wave™: Digital Banking Processing Platforms, Q4 2024
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Introducing The Forrester Wave™: Digital Banking Processing Platforms, Q4 2024
Customer Marketers: Be Ambitious But Not Careless
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Customer Marketers: Be Ambitious But Not Careless
Don't Trust Vendor Claims About Getting 100% On The MITRE ATT&CK Evaluations
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Don't Trust Vendor Claims About Getting 100% On The MITRE ATT&CK Evaluations
OpenAI's o3: Hype Or A Real Step Toward AGI?
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OpenAI's o3: Hype Or A Real Step Toward AGI?
Measure Creator Marketing Partnerships With A Composite Set Of Metrics
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Measure Creator Marketing Partnerships With A Composite Set Of Metrics
European Cybersecurity Reflections, 2024
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European Cybersecurity Reflections, 2024
Is Your Bank Ready For What's Next In Mobile?
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Is Your Bank Ready For What's Next In Mobile?
Meet The New Analyst Covering NAV And Zero Trust
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Meet The New Analyst Covering NAV And Zero Trust
It's Time To Update Our Smart Manufacturing Tech Tide, And We Need You
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It's Time To Update Our Smart Manufacturing Tech Tide, And We Need You
The State Of Business Buying: Companies Still Struggle To Meet Buyer Expectations
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The State Of Business Buying: Companies Still Struggle To Meet Buyer Expectations
Capitalize On A CRM Strategy That Leverages Top Emerging Technologies
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Capitalize On A CRM Strategy That Leverages Top Emerging Technologies
Five Steps To Drive Customer Growth With PLG
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Five Steps To Drive Customer Growth With PLG
Warning: The Mobile Endpoint In Your Pocket May Be Just As Vulnerable As Your Desktop
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Warning: The Mobile Endpoint In Your Pocket May Be Just As Vulnerable As Your Desktop
The Automation Paradox Strikes Again: Lessons From Woolworths "Amazon Era" Productivity Play
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The Automation Paradox Strikes Again: Lessons From Woolworths "Amazon Era" Productivity Play
Abrupt Resignation Of CEO Pat Gelsinger Raises Alarms About Intel
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Abrupt Resignation Of CEO Pat Gelsinger Raises Alarms About Intel
Italy's Privacy Regulator Wishes OpenAI "Merry Christmas" With A €15 Million Fine
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Italy's Privacy Regulator Wishes OpenAI "Merry Christmas" With A €15 Million Fine
Announcing The Forrester Wave™: Marketplace Development Platforms, Q4 2024
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Announcing The Forrester Wave™: Marketplace Development Platforms, Q4 2024
Anti-Predictions 2025: What Won't Happen In The Year Ahead
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Anti-Predictions 2025: What Won't Happen In The Year Ahead
The Key To AI Success? Don't Start With The Technology
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The Key To AI Success? Don't Start With The Technology
GDPR Isn't Enough: Navigate Privacy Regulations In APAC
Article
GDPR Isn't Enough: Navigate Privacy Regulations In APAC
IATA's Distributed Digital Identity Framework Serves A Compelling Business Need
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IATA's Distributed Digital Identity Framework Serves A Compelling Business Need
"AI Responsibly" With GenAI In Martech
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"AI Responsibly" With GenAI In Martech
This Holiday Season, Gift Consumers Compelling Creative
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This Holiday Season, Gift Consumers Compelling Creative
New Research - Content Management Systems: Landscape & Trends
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New Research - Content Management Systems: Landscape & Trends
CX Isn't A "Project": Lessons from Forrester's 2024 Customer Obsession Awards EMEA
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CX Isn't A "Project": Lessons from Forrester's 2024 Customer Obsession Awards EMEA
Adtech Competition Heats Up With A Potential Divestment, A New Offering, And An Acquisition
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Adtech Competition Heats Up With A Potential Divestment, A New Offering, And An Acquisition
Retailers: Boost User Confidence This Holiday Season
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Retailers: Boost User Confidence This Holiday Season
Balancing AI And Humanity: Insights From Knowledge Management's Biggest Events In 2024
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Balancing AI And Humanity: Insights From Knowledge Management's Biggest Events In 2024
The API Security Software Landscape, Q3 2024
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The API Security Software Landscape, Q3 2024
Double-Clicking Into The Compensation Capabilities Of Sales Performance Management
Article
Double-Clicking Into The Compensation Capabilities Of Sales Performance Management
How Health Insurers Can Regain The Medicare Advantage
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How Health Insurers Can Regain The Medicare Advantage
Fujitsu's CX Transformation: A Blueprint For B2B Success
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Fujitsu's CX Transformation: A Blueprint For B2B Success
What The US Election Results Mean For Consumer Spending
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What The US Election Results Mean For Consumer Spending
Fueling The Consumer's Healthcare Journey - Focusing On Ease And Individualized Care Will Accelerate Trust
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Fueling The Consumer's Healthcare Journey - Focusing On Ease And Individualized Care Will Accelerate Trust
Data Provider Selection Depends On The Entire Revenue Ecosystem Working Together
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Data Provider Selection Depends On The Entire Revenue Ecosystem Working Together
How Customer Marketers Piece Together A Customer Advocacy Tech Stack
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How Customer Marketers Piece Together A Customer Advocacy Tech Stack
Are You Aligning Your Tech Success With Metrics That Matter?
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Are You Aligning Your Tech Success With Metrics That Matter?
Get Ready For GenAI Chatbots: The State Of Conversational AI
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Get Ready For GenAI Chatbots: The State Of Conversational AI