Forrester

What We Can Learn From 2023's Most Notable Breaches

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What We Can Learn From 2023's Most Notable Breaches

Self-Service Buying Is A Wake-Up Call For B2B Sales

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Self-Service Buying Is A Wake-Up Call For B2B Sales

Why Are Vector Databases Critical For AI Strategy? Find Out At This Year's Technology & Innovation Summit!

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Why Are Vector Databases Critical For AI Strategy? Find Out At This Year's Technology & Innovation Summit!

Announcing Our Inaugural AI Foundation Models For Language Forrester Wave™ - 21 Criteria To Consider, Beyond Benchmarks

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Announcing Our Inaugural AI Foundation Models For Language Forrester Wave™ - 21 Criteria To Consider, Beyond Benchmarks

A New Service That's Good For Consumers, Better For Brands, And Best For A New Market Disruptor

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A New Service That's Good For Consumers, Better For Brands, And Best For A New Market Disruptor

Loyalty Service Providers Supercharge Loyalty Strategies

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Loyalty Service Providers Supercharge Loyalty Strategies

Announcing The Customer Experience Strategy Consulting Services Landscape, Q2 2024

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Announcing The Customer Experience Strategy Consulting Services Landscape, Q2 2024

Build The Business Case For Cyber Risk Quantification To Reset Risk Management

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Build The Business Case For Cyber Risk Quantification To Reset Risk Management

Ludicrous Speed - Because Light Speed Is Too Slow To Secure Your Apps

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Ludicrous Speed - Because Light Speed Is Too Slow To Secure Your Apps

Data-Driven Insights And AI: Informing And Automating Complex Decisions

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Data-Driven Insights And AI: Informing And Automating Complex Decisions

2024 B2C Marketing Priorities And Challenges

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2024 B2C Marketing Priorities And Challenges

Boomi Dismembers The TIBCO Frankenstein

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Boomi Dismembers The TIBCO Frankenstein

Joint Accounts Are So '90s: Why FIs Need Better Shared Finance Products

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Joint Accounts Are So '90s: Why FIs Need Better Shared Finance Products

Hannover Messe 2024: We're All In This Together

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Hannover Messe 2024: We're All In This Together

The Rise Of Application Generation Platforms

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The Rise Of Application Generation Platforms

Accelerating Advertising With AI Comes At A Cost

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Accelerating Advertising With AI Comes At A Cost

Anti-Money Laundering In APAC: What's Hot In 2024?

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Anti-Money Laundering In APAC: What's Hot In 2024?

Announcing The Forrester Wave™: Commerce Solutions For B2B, Q2 2024

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Announcing The Forrester Wave™: Commerce Solutions For B2B, Q2 2024

It's Time To Wake Up To Healthcare's Concentration Risk

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It's Time To Wake Up To Healthcare's Concentration Risk

Coming In June: Forrester's Top 10 Emerging Technologies For 2024

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Coming In June: Forrester's Top 10 Emerging Technologies For 2024

The State Of Generative AI For Marketing In Asia Pacific

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The State Of Generative AI For Marketing In Asia Pacific

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Brand Is A Long Game: The Tangible Value Of B2B Brand Investments

Anaplan Buys Fluence To Round Out Enterprise Performance Management Suite

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Anaplan Buys Fluence To Round Out Enterprise Performance Management Suite

50/50: Capital One, Discover, And Differentiation In Credit Cards

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50/50: Capital One, Discover, And Differentiation In Credit Cards

Announcing Forrester's Security & Risk Enterprise Leadership Award

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Announcing Forrester's Security & Risk Enterprise Leadership Award

Location Data Is A Problematic Fave, And It's Time To Break Up

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Location Data Is A Problematic Fave, And It's Time To Break Up

Presenting The First Forrester Report On AI Foundation Models For APAC

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Presenting The First Forrester Report On AI Foundation Models For APAC

The Critical Role Of Campaign Content Strategy

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The Critical Role Of Campaign Content Strategy

Thanks To Public Clouds, Vendors Can Better Serve The Long Tail Of B2B Commerce

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Thanks To Public Clouds, Vendors Can Better Serve The Long Tail Of B2B Commerce

What's Marketing Ops And MRM Got To Do With It? (Got To Do With It?)

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What's Marketing Ops And MRM Got To Do With It? (Got To Do With It?)

Global IT Services Spend Will Reach $2 Trillion By 2028

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Global IT Services Spend Will Reach $2 Trillion By 2028

My Prediction For The 2024 RSA Conference: Proactive Security Will Dominate Use Cases

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My Prediction For The 2024 RSA Conference: Proactive Security Will Dominate Use Cases

B2B Marketing Leaders Don't Trust Their Measurement, And What They Measure Isn't Helping

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B2B Marketing Leaders Don't Trust Their Measurement, And What They Measure Isn't Helping

Results Of The Forrester Wave™: Commerce Solutions For B2C, Q2 2024 - Digital Leaders Focus On Extending The Life Of Their Commerce Solution

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Results Of The Forrester Wave™: Commerce Solutions For B2C, Q2 2024 - Digital Leaders Focus On Extending The Life Of Their Commerce Solution

Is Your VMware Knowledge Stuck In 2010? Let's Catch You Up!

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Is Your VMware Knowledge Stuck In 2010? Let's Catch You Up!

More Alliance: MACH Comes Of Age With Coaching Focus

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More Alliance: MACH Comes Of Age With Coaching Focus

Overcome Tall Poppy Syndrome In Operations Leadership

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Overcome Tall Poppy Syndrome In Operations Leadership

A Guide For Understanding The Marketing Analytics Landscape

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A Guide For Understanding The Marketing Analytics Landscape

Enhancing The Forrester Experience With Generative AI

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Enhancing The Forrester Experience With Generative AI

EA Teams Struggle To Communicate Architecture's Value

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EA Teams Struggle To Communicate Architecture's Value

Quantifying Microsoft Copilot For Microsoft 365 Use Just Got Easier

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Quantifying Microsoft Copilot For Microsoft 365 Use Just Got Easier

Adobe Journey Optimizer – B2B Edition Makes Buying Group Adoption Easier

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Adobe Journey Optimizer – B2B Edition Makes Buying Group Adoption Easier

50/50: Private Label Is Coming For You

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50/50: Private Label Is Coming For You

CX Leaders Are Change Leaders

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CX Leaders Are Change Leaders

Change Is In The Air For B2B Content Strategy

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Change Is In The Air For B2B Content Strategy

"Change Now" For Sustainable And Profitable Solutions

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"Change Now" For Sustainable And Profitable Solutions

Don't Let Google's Cookie Commitment Issues Delay Better Advertising Experiences

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Don't Let Google's Cookie Commitment Issues Delay Better Advertising Experiences

A New Supergroup For Revenue Technology Emerges: Revenue Orchestration Platforms

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A New Supergroup For Revenue Technology Emerges: Revenue Orchestration Platforms

Five Ways That Generative AI Brings Superpowers To Portfolio Marketers

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Five Ways That Generative AI Brings Superpowers To Portfolio Marketers

No, Amazon Isn't Killing Just Walk Out But Rather "Pushing Hard" On It

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No, Amazon Isn't Killing Just Walk Out But Rather "Pushing Hard" On It

Has Digital Advertising Reached Maturity In The US?

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Has Digital Advertising Reached Maturity In The US?

Adobe Developments Signal Changes For B2B Content Workflows

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Adobe Developments Signal Changes For B2B Content Workflows

Key Insights From The Feature Management And Experimentation Solutions Landscape, Q1 2024

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Key Insights From The Feature Management And Experimentation Solutions Landscape, Q1 2024

The New Chief Artificial Intelligence Officer Role Balances AI Champion And Risk Manager

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The New Chief Artificial Intelligence Officer Role Balances AI Champion And Risk Manager

Google Chrome Settlement Shows The Power Of Privacy-Minded Consumers

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Google Chrome Settlement Shows The Power Of Privacy-Minded Consumers

Announcing The Winners Of Forrester's Coveted B2B Return On Integration Honors For North America

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Announcing The Winners Of Forrester's Coveted B2B Return On Integration Honors For North America

Microsoft Unbundling Teams From Microsoft 365 Is Just A Sneaky Price Hike

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Microsoft Unbundling Teams From Microsoft 365 Is Just A Sneaky Price Hike

Large Services Firms: Breaking Up Is Hard To Do, But So Is Coming Together

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Large Services Firms: Breaking Up Is Hard To Do, But So Is Coming Together

What I Learned About GenAI From Over 100 Indian CMOs

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What I Learned About GenAI From Over 100 Indian CMOs

GenAI: GRC Enters Accelerator Era, And Not A Minute Too Soon!

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GenAI: GRC Enters Accelerator Era, And Not A Minute Too Soon!

Announcing Forrester's B2B Program Of The Year Award Winners For North America

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Announcing Forrester's B2B Program Of The Year Award Winners For North America

FORR The Planet: Sustainability Interview Series - Hallmark

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FORR The Planet: Sustainability Interview Series - Hallmark

US Govt. Makes More Data Privacy Moves: What Marketers Need To Know

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US Govt. Makes More Data Privacy Moves: What Marketers Need To Know

344: Demystifying Generative AI

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344: Demystifying Generative AI

Are You Advertising During This Election Cycle? Read This First.

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Are You Advertising During This Election Cycle? Read This First.

Relationships, Leadership, And Communication: Advancing Cybersecurity Via Soft Skills

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Relationships, Leadership, And Communication: Advancing Cybersecurity Via Soft Skills

Are You Ready? The SEC's Climate-Related Disclosures Have Dropped.

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Are You Ready? The SEC's Climate-Related Disclosures Have Dropped.

Unlocking The Power Of Adobe Services: Forrester's Overview Of 27 Providers

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Unlocking The Power Of Adobe Services: Forrester's Overview Of 27 Providers

Don't Let Customer Journeys Be Misunderstood

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Don't Let Customer Journeys Be Misunderstood

Manufacturers Use Emerging Technologies To Find A Mix Of Factory Locations That Is Just Right

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Manufacturers Use Emerging Technologies To Find A Mix Of Factory Locations That Is Just Right

The Three Biggest GenAI Impacts In B2C Commerce Solutions

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The Three Biggest GenAI Impacts In B2C Commerce Solutions

2024 Security Recommendations: Tackle Change Head On

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2024 Security Recommendations: Tackle Change Head On

CMOs Need A Measurement Strategy That Connects To Business Outcomes

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CMOs Need A Measurement Strategy That Connects To Business Outcomes

Why Can't My Sellers Adapt More Quickly?

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Why Can't My Sellers Adapt More Quickly?

TIER: Use Forrester's Tech Insights And Econometric Research To Navigate 2024 Successfully

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TIER: Use Forrester's Tech Insights And Econometric Research To Navigate 2024 Successfully

Peer Discussion Highlights Best Practices In Marketing Data Strategy

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Peer Discussion Highlights Best Practices In Marketing Data Strategy

Health Plans: Unlock Success In Member Engagement

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Health Plans: Unlock Success In Member Engagement

What To Know: A Retrospective Of 2023's Top Breaches And Fines

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What To Know: A Retrospective Of 2023's Top Breaches And Fines

High-Performance IT: Security Enters The Chat

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High-Performance IT: Security Enters The Chat

Digital Payments Have Surpassed Traditional Payments In The US

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Digital Payments Have Surpassed Traditional Payments In The US

Customer- Versus Business-Focused Mapping Tools: Cut Through The Confusion And Connect The Dots

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Customer- Versus Business-Focused Mapping Tools: Cut Through The Confusion And Connect The Dots

Disney, Fox, And Warner Streaming Sports Venture Is Messy But Necessary

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Disney, Fox, And Warner Streaming Sports Venture Is Messy But Necessary

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Consumer Spending 2024: What It Means For Your Brand

Data Governance: Your Key To Unlocking An Insights-Driven Business

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Data Governance: Your Key To Unlocking An Insights-Driven Business

Digital Sovereignty Is Changing The Cloud Market

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Digital Sovereignty Is Changing The Cloud Market

Super Bowl LVIII: Ratings, Rivalry, Love, And Advertising

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Super Bowl LVIII: Ratings, Rivalry, Love, And Advertising

Key Shifts In Product Management For A Successful Hardware-As-A-Service Subscription Model

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Key Shifts In Product Management For A Successful Hardware-As-A-Service Subscription Model

Customer Success Platform Consolidation Reflects Market Dynamism

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Customer Success Platform Consolidation Reflects Market Dynamism

Forrester's Performance Optimization Model: Redesigning The IT Investment Thesis

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Forrester's Performance Optimization Model: Redesigning The IT Investment Thesis

Higher Ed Rethinks The Three R's To Close The Cybersecurity Skills Gap

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Higher Ed Rethinks The Three R's To Close The Cybersecurity Skills Gap

The Future Of 5G Network Slicing

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The Future Of 5G Network Slicing

Avoid Three Traps For RevOps Success In 2024

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Avoid Three Traps For RevOps Success In 2024

Marketers: Choose GenAI Progress Over Perfection

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Marketers: Choose GenAI Progress Over Perfection

It's Time! Destroy Those Long-Held Silos Between Security And Tech Teams

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It's Time! Destroy Those Long-Held Silos Between Security And Tech Teams

It's Time For The EU AI Act - Let's Get This Party Started

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It's Time For The EU AI Act - Let's Get This Party Started

Were Our 2023 Cloud Predictions Correct?

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Were Our 2023 Cloud Predictions Correct?

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