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IATA's Distributed Digital Identity Framework Serves A Compelling Business Need
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"AI Responsibly" With GenAI In Martech
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Siemens Continues The Shift From Grease To Code With Acquisition Of Altair Engineering
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Of S-Curves, AI, And Adaptive IT Capabilities
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In North America, Mobile Banking Apps Are Sufficient But Undifferentiated
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Dear AI, Please Change The World Already
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Key Insights And Recommendations From VMware Explore 2024
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AI And The Green Market Revolution Will Intertwine
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For Demand And ABM Teams, 2025 Won't Be About Doing The Same With Less But Rather Doing Better With Less
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Fraud Management In APAC: What's New In 2024?
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Announcing The Forrester Wave™: End-User Experience Management Solutions, Q3 2024
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Announcing The Forrester Wave™: Microsegmentation Solutions, Q3 2024
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CMOs: Prevent The Collapse Of The B2B Revenue Process
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Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025
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A Recent Issue Highlights The Importance Of Securing The Hypervisor
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Leverage Synergy To Stretch Your 2025 B2B Marketing Budget
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Apple Posts Strong Results, But Wait For What's Coming Next
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Popular Wisdom About CMO Representation And Tenure Is Wrong
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AI Is Now A Core Capability Of BI Platforms
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Announcing The Forrester Wave™: Adobe Services, Q3 2024
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Falcon Fallout: What's Next For CrowdStrike, Competitors, And CISOs
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Map Your B2C Marketing Operations Destiny With A Formal Charter
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Paris Olympics: Luxury Democratized, Ads Lose The Plot, And Women Shine
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Level Up Your AI Data Maturity At Forrester's Technology & Innovation Summit North America
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2024 Could Be A Good Year For B2B Agencies
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B2B Marketers Prioritize Digital Brand And Communications Budget Investments
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Align Budget Planning To Accelerate Performance In 2025
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Generative AI Consumer Outlook, Q2 2024: How Will Consumers Engage With GenAI In The Future?
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Two Bipartisan (Yet Controversial) Bills To Protect Children Online Pass The US Senate
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B2B CMOs Don't Expect 2025 Growth To Come From Budget Increases
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Dive In: Attend Our Interactive AI Innovation Lab At The T&I NA Summit
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Greeking Out: Aristotle's Guide To AIOps Mastery
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The Global State Of B2B Events - Eight Key Findings On Event Trends From Forrester's Recent Survey
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2024 Paris Olympic And Paralympic Games: A Big Opportunity For Brands
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Q&A With Keith Fletcher, International Customer Experience Manager At E.ON
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The Circular Economy Is Brought To You By The Letter R
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Bring Data To The Other 80% Of Business Intelligence Users
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Not Even Banana Ball Is Immune To Bad Bots
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Want To Create Journey Maps That Accomplish Your Goals? Get Clear On Purpose!
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Offsite Addressability Presents An Untapped Opportunity For Retail Media Networks
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Architects Demonstrate Value By Showcasing Business Outcomes
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You Better Shape Up! Insights From Australia's 2024 CX Index Study
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