Forrester

Don't Leave Consumers Behind In Your Agentic AI Journey

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Don't Leave Consumers Behind In Your Agentic AI Journey

Mature Customer Experience Measurement To Unlock Actionable Insights

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Mature Customer Experience Measurement To Unlock Actionable Insights

So There Won't Be A Wiz IPO - What Does That Mean For Cyber IPOs In 2025?

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So There Won't Be A Wiz IPO - What Does That Mean For Cyber IPOs In 2025?

Brands, Take Cover: The Tariffs Have Hit The Fan

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Brands, Take Cover: The Tariffs Have Hit The Fan

Confidence In Marketing Measurement Is Increasing, But The Job Is Getting Bigger

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Confidence In Marketing Measurement Is Increasing, But The Job Is Getting Bigger

New Year, New Us: Introducing Forrester's International Security & Risk Team Research

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New Year, New Us: Introducing Forrester's International Security & Risk Team Research

Investing For Impact: The Power Of Clinical Intelligence

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Investing For Impact: The Power Of Clinical Intelligence

CIOs: Use Scenario Planning To Prepare For The Impact Of Tariffs On IT Costs

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CIOs: Use Scenario Planning To Prepare For The Impact Of Tariffs On IT Costs

RSAC 2025 Early Stage Expo Preview: AppSec, IAM, GenAI, SecOps, And More

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RSAC 2025 Early Stage Expo Preview: AppSec, IAM, GenAI, SecOps, And More

Qualtrics X4 Highlights: AI-Powered Research Is Expanding

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Qualtrics X4 Highlights: AI-Powered Research Is Expanding

The Good, The Bad, And The Beauty Of B2C Marketing Operations

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The Good, The Bad, And The Beauty Of B2C Marketing Operations

In Light Of New Tariffs, Focus On Digitizing And Diversifying Your Supply Chain

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In Light Of New Tariffs, Focus On Digitizing And Diversifying Your Supply Chain

Once More Unto The Breach: Tech Leaders Face Another Year Of Volatility And Cuts

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Once More Unto The Breach: Tech Leaders Face Another Year Of Volatility And Cuts

Intel Vision 2025 Event: An Iconic American Semiconductor Tech Titan

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Intel Vision 2025 Event: An Iconic American Semiconductor Tech Titan

IoT, IIoT, IoMT, And OT - Welcome To Acronym Mania. What Does It All Mean?

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IoT, IIoT, IoMT, And OT - Welcome To Acronym Mania. What Does It All Mean?

Four Key EUC Trends From IGEL's Now & Next 2025 Event

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Four Key EUC Trends From IGEL's Now & Next 2025 Event

Four Forces Shape The Future Of Technology Services

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Four Forces Shape The Future Of Technology Services

How CISOs Can Thrive Amid Economic Volatility

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How CISOs Can Thrive Amid Economic Volatility

Where Governance Goes Wrong: You Must Make Data Governance A Cultural Competency

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Where Governance Goes Wrong: You Must Make Data Governance A Cultural Competency

What You Can Learn From Shopify's CEO's Memo On Workforce AI

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What You Can Learn From Shopify's CEO's Memo On Workforce AI

Step Right Up: To Manage Volatility, You're All Risk Leaders Now!

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Step Right Up: To Manage Volatility, You're All Risk Leaders Now!

From First Touch to Automation Support: The Evolving Front Office

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From First Touch to Automation Support: The Evolving Front Office

The AI Effect: Pervasive, Promising, And Pressing

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The AI Effect: Pervasive, Promising, And Pressing

From Fixed Routes To Adaptive Navigation: Introducing Forrester's Customer-Obsessed Mission Engine

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From Fixed Routes To Adaptive Navigation: Introducing Forrester's Customer-Obsessed Mission Engine

How Consumer Electronic Brands Can Bolster Their DTC Business

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How Consumer Electronic Brands Can Bolster Their DTC Business

It's Time To Change The Rules For Defining The Value Of B2B Data

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It's Time To Change The Rules For Defining The Value Of B2B Data

To Thrive Through Volatility, Master These Three Areas

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To Thrive Through Volatility, Master These Three Areas

GraphQL: Federation, Performance, And The Pursuit Of Developer Experience

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GraphQL: Federation, Performance, And The Pursuit Of Developer Experience

Software Giants' Q4 2024 Earnings: Tech Executives Are Still Responding

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Software Giants' Q4 2024 Earnings: Tech Executives Are Still Responding

Reorg Ready: How Leaders Can Communicate Through Organizational Transformations

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Reorg Ready: How Leaders Can Communicate Through Organizational Transformations

How Do Your VoC And CX Measurement Practices Stack Up? Take Our 2025 Survey!

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How Do Your VoC And CX Measurement Practices Stack Up? Take Our 2025 Survey!

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Firefox Goes Off Brand

Reorganizing Your Frontline Marketing Teams Without Clear Purpose Is Marketing Malfeasance

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Reorganizing Your Frontline Marketing Teams Without Clear Purpose Is Marketing Malfeasance

The Insurance Industry's Data Posture Is An Existential Risk

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The Insurance Industry's Data Posture Is An Existential Risk

Quantum Security Isn't Hype - Every Security Leader Needs It

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Quantum Security Isn't Hype - Every Security Leader Needs It

Another Cautionary Tale Of The Perils Of Using Password Managers

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Another Cautionary Tale Of The Perils Of Using Password Managers

A Case Study In Efficiency For Municipal Procurement

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A Case Study In Efficiency For Municipal Procurement

How I Apply Third-Party Lab Results In My Security Operations Research

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How I Apply Third-Party Lab Results In My Security Operations Research

Build Effective Personas To Drive Empathy

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Build Effective Personas To Drive Empathy

Introducing The Forrester Wave™: Application Modernization And Multicloud Managed Services, Q1 2025

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Introducing The Forrester Wave™: Application Modernization And Multicloud Managed Services, Q1 2025

Apple And The UK Government Broke A "Trust Promise"

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Apple And The UK Government Broke A "Trust Promise"

Sycamore Partners' $10 Billion Prescription For Walgreens

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Sycamore Partners' $10 Billion Prescription For Walgreens

Conrad Mills

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Conrad Mills

DeepSeek-R1: Why So Startled?

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DeepSeek-R1: Why So Startled?

Customer Success Teams: Let's Get Strategic

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Customer Success Teams: Let's Get Strategic

You're Overlooking The Key To Customer Service Automation: Tacit Knowledge

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You're Overlooking The Key To Customer Service Automation: Tacit Knowledge

GenAI Possibilities Become Reality When Leaders Tackle The Hard Work First

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GenAI Possibilities Become Reality When Leaders Tackle The Hard Work First

SEO Must Solve Its Marketing Problem

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SEO Must Solve Its Marketing Problem

It's Time To Define Your Professional Existence And Articulate Your Story

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It's Time To Define Your Professional Existence And Articulate Your Story

How US Federal Leaders Can Find Mission Order Amidst Upheaval

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How US Federal Leaders Can Find Mission Order Amidst Upheaval

Microsoft Paint Is Cool Again - Thanks To AI

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Microsoft Paint Is Cool Again - Thanks To AI

Health Insurers: It's Time For Better

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Health Insurers: It's Time For Better

Pixels Unbound: The State Of GenAI For Visual Content

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Pixels Unbound: The State Of GenAI For Visual Content

Why The DOJ Is Worried About Networking Innovation And What Paths Lie Ahead For HPE And Juniper

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Why The DOJ Is Worried About Networking Innovation And What Paths Lie Ahead For HPE And Juniper

Choose Your Own MDR Adventure: Avoid The Free-For-All Of "New" MDR Services

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Choose Your Own MDR Adventure: Avoid The Free-For-All Of "New" MDR Services

Will AI Take Your B2B Marketing Job?

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Will AI Take Your B2B Marketing Job?

Supercharge The IT Circular Economy With The CARFAX Approach

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Supercharge The IT Circular Economy With The CARFAX Approach

Accessibility Is Still Vital For Businesses

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Accessibility Is Still Vital For Businesses

FinovateEurope 2025: AI Agents Dominate

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FinovateEurope 2025: AI Agents Dominate

How Generative AI Is Changing The Game In Commerce Search

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How Generative AI Is Changing The Game In Commerce Search

Technology And Security Predictions: Your Questions Answered

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Technology And Security Predictions: Your Questions Answered

Siloed CX Metrics Are Holding You Back - Take Action At CX Summit EMEA

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Siloed CX Metrics Are Holding You Back - Take Action At CX Summit EMEA

Great Digital Banking Experiences Create A Data-For-Value Flywheel

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Great Digital Banking Experiences Create A Data-For-Value Flywheel

Is CTV B2B Advertising's Next Frontier?

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Is CTV B2B Advertising's Next Frontier?

IBM's Acquisition Of DataStax: A Major Boost For Its AI Data Platform

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IBM's Acquisition Of DataStax: A Major Boost For Its AI Data Platform

Deepfakes: The Hidden Threat CMOs Can't Ignore

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Deepfakes: The Hidden Threat CMOs Can't Ignore

The Forrester Wave™: All-In-One Event Management Platforms, Q4 2024 - Navigating The Evolving Event Tech Landscape

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The Forrester Wave™: All-In-One Event Management Platforms, Q4 2024 - Navigating The Evolving Event Tech Landscape

Getting Smart On Content Intelligence

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Getting Smart On Content Intelligence

Prepare For Geopolitics To Impact Your European Nearshore Strategies

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Prepare For Geopolitics To Impact Your European Nearshore Strategies

How Do You Create AI Advantage?

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How Do You Create AI Advantage?

Navigate APAC's Current Digital Payments Landscape

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Navigate APAC's Current Digital Payments Landscape

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Look For These Five Brand And Customer Experience Themes At CES 2025

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Introducing Forrester's Brand Experience Index - Drive Growth With Both Brand And Customer Experience

The Future Of Mobility Will Be Connected, Autonomous, Shared, Electric - And More

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The Future Of Mobility Will Be Connected, Autonomous, Shared, Electric - And More

Is Google's Meridian The Right Open-Source MMM Solution For You?

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Is Google's Meridian The Right Open-Source MMM Solution For You?

Engineering Metrics: The Elephant In The Room

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Engineering Metrics: The Elephant In The Room

Three Hallmarks Of High-Performance Portfolio Marketing

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Three Hallmarks Of High-Performance Portfolio Marketing

Mastering The Digital Seas: A Guide To E-Commerce Precision

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Mastering The Digital Seas: A Guide To E-Commerce Precision

Accelerating US Government Modernization With Open-Source And Agile Development

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Accelerating US Government Modernization With Open-Source And Agile Development

Meta's Content Moderation Pivot Reflects A New Political Climate

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Meta's Content Moderation Pivot Reflects A New Political Climate

Black Friday And Cyber Monday 2024: Offers Galore Spur Spending

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Black Friday And Cyber Monday 2024: Offers Galore Spur Spending

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Protect Your Customers And Your Brand From Holiday-Fueled Phishing

B2B Marketing Measurement Isn't Trusted, And It's About To Get Worse - A Bonus Prediction

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B2B Marketing Measurement Isn't Trusted, And It's About To Get Worse - A Bonus Prediction

What's The Difference Between The B2B Buyer's Journey Map And B2B Revenue Waterfall™?

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What's The Difference Between The B2B Buyer's Journey Map And B2B Revenue Waterfall™?

A Look Under The Hood Of Our New Forrester Wave™ Report

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A Look Under The Hood Of Our New Forrester Wave™ Report

Prediction: TikTok Won't Be Banned In The US

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Prediction: TikTok Won't Be Banned In The US

Buyer Enablement - Five B2B Companies That Do It Well

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Buyer Enablement - Five B2B Companies That Do It Well

Rose-Colored Glasses Hide All The Red Flags: Advice From The S&R Forrester Women's Leadership Program

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Rose-Colored Glasses Hide All The Red Flags: Advice From The S&R Forrester Women's Leadership Program

Your Car Is Listening To You - And So Are Hackers

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Your Car Is Listening To You - And So Are Hackers

Introducing The Forrester Wave™: Digital Banking Processing Platforms, Q4 2024

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Introducing The Forrester Wave™: Digital Banking Processing Platforms, Q4 2024

Customer Marketers: Be Ambitious But Not Careless

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Customer Marketers: Be Ambitious But Not Careless

Don't Trust Vendor Claims About Getting 100% On The MITRE ATT&CK Evaluations

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Don't Trust Vendor Claims About Getting 100% On The MITRE ATT&CK Evaluations

OpenAI's o3: Hype Or A Real Step Toward AGI?

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OpenAI's o3: Hype Or A Real Step Toward AGI?

Measure Creator Marketing Partnerships With A Composite Set Of Metrics

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Measure Creator Marketing Partnerships With A Composite Set Of Metrics

European Cybersecurity Reflections, 2024

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European Cybersecurity Reflections, 2024

Is Your Bank Ready For What's Next In Mobile?

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Is Your Bank Ready For What's Next In Mobile?

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