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Why AI ROI Remains Elusive Despite Widespread Adoption
Article
Why AI ROI Remains Elusive Despite Widespread Adoption
How Yves Rocher Integrates Sustainability Into Its Business
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How Yves Rocher Integrates Sustainability Into Its Business
The Seventh Wave: How AI Will Change The Technology Industry
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The Seventh Wave: How AI Will Change The Technology Industry
Continued Growth In Scale And Complexity: The State Of Partner Ecosystems In 2025
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Continued Growth In Scale And Complexity: The State Of Partner Ecosystems In 2025
B2B Marketers: Are You Getting Everything You Can Out Of Intent Data?
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B2B Marketers: Are You Getting Everything You Can Out Of Intent Data?
What If Half Your Employees Were Robots?
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What If Half Your Employees Were Robots?
The Big Bill Is Now Law: What Healthcare Leaders Need To Know
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The Big Bill Is Now Law: What Healthcare Leaders Need To Know
Dell Tech World 2025: AI's Model T Moment?
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Dell Tech World 2025: AI's Model T Moment?
Navigate The DXP Revolution For Impact With The New Executive Guide For Digital Experience Platforms
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Navigate The DXP Revolution For Impact With The New Executive Guide For Digital Experience Platforms
The Global Digital Identity Waltz: Who Will Lead The Dance Of Trust?
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The Global Digital Identity Waltz: Who Will Lead The Dance Of Trust?
LumApps And Beekeeper Come Together To Deliver An "AI-Powered Employee Hub"
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LumApps And Beekeeper Come Together To Deliver An "AI-Powered Employee Hub"
How To Evaluate Intent Data Providers
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How To Evaluate Intent Data Providers
Training Architects Has Never Been So Important - Here's Why
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Training Architects Has Never Been So Important - Here's Why
It's Time To Talk About The ROI Of CX For Government
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It's Time To Talk About The ROI Of CX For Government
USU's Strategic Reveal: Can Its ITSM Vision Keep Pace With Global Giants?
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USU's Strategic Reveal: Can Its ITSM Vision Keep Pace With Global Giants?
A B2B CMO's Imperative To Drive Growth: Champion Revenue Process Transformation
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A B2B CMO's Imperative To Drive Growth: Champion Revenue Process Transformation
HPE Discover 2025: AI Is Infrastructure; Infrastructure Is AI
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HPE Discover 2025: AI Is Infrastructure; Infrastructure Is AI
A Peek At Bank Of America's AI Playbook
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A Peek At Bank Of America's AI Playbook
M-Files Embeds Itself More Deeply Into The Microsoft Ecosystem
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M-Files Embeds Itself More Deeply Into The Microsoft Ecosystem
Pause Innovation Now And Pay The Price Later: Why AI Readiness Can't Wait
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Pause Innovation Now And Pay The Price Later: Why AI Readiness Can't Wait
Meet The New Analyst Covering Zero Trust And Microsegmentation
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Meet The New Analyst Covering Zero Trust And Microsegmentation
The European Sovereign Cloud Day Forecasts Stormy Weather For The Cloud Ecosystem
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The European Sovereign Cloud Day Forecasts Stormy Weather For The Cloud Ecosystem
AI Cost As A First-Class Metric - Our Conversation With David Tepper, CEO And Cofounder Of Pay-i
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AI Cost As A First-Class Metric - Our Conversation With David Tepper, CEO And Cofounder Of Pay-i
Gone Rogue? AI Can Be Misaligned But Not Malevolent
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Gone Rogue? AI Can Be Misaligned But Not Malevolent
Sports Sponsorships Surge Despite Fuzzy ROI
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Sports Sponsorships Surge Despite Fuzzy ROI
What To Expect At Viva Technology 2025
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What To Expect At Viva Technology 2025
Lead Your Team To High Culture Energy In Turbulent Times
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Lead Your Team To High Culture Energy In Turbulent Times
Customer Experience Quality In The US Falls To An(other) All-Time Low
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Customer Experience Quality In The US Falls To An(other) All-Time Low
Introducing Forrester's IT Spend Management Framework
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Introducing Forrester's IT Spend Management Framework
It Takes A Postsale Team To Avoid A Messy DX
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It Takes A Postsale Team To Avoid A Messy DX
AI In Events: A Promise Waiting To Be Realized
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AI In Events: A Promise Waiting To Be Realized
Announcing The Forrester Wave™: Email, Messaging, And Collaboration Security Solutions, Q2 2025
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Announcing The Forrester Wave™: Email, Messaging, And Collaboration Security Solutions, Q2 2025
Is iPaaS Still An iPaaS?
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Is iPaaS Still An iPaaS?
What Sets High-Performing Consumer Insights Teams Apart
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What Sets High-Performing Consumer Insights Teams Apart
CIBC And AT&T's John Miller Win Forrester's North America 2025 Customer Obsession Awards
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CIBC And AT&T's John Miller Win Forrester's North America 2025 Customer Obsession Awards
The State Of Business Buying In Asia Pacific, 2024: What Marketers Need To Know
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The State Of Business Buying In Asia Pacific, 2024: What Marketers Need To Know
Parting Lessons From CX Summit North America To Help You Deliver The Total Experience
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Parting Lessons From CX Summit North America To Help You Deliver The Total Experience
Decoding The Naming Game: Why Standardizing Threat Actor Names Alone Won't Enhance Your Security Posture Or Response
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Decoding The Naming Game: Why Standardizing Threat Actor Names Alone Won't Enhance Your Security Posture Or Response
Three Key Findings From The Forrester Wave™: Employee Experience Management Platforms, Q2 2025
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Three Key Findings From The Forrester Wave™: Employee Experience Management Platforms, Q2 2025
Step Up To Deliver The Total Experience
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Step Up To Deliver The Total Experience
Igniting Partner Advocacy: A Strategic Imperative For B2B Marketers
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Igniting Partner Advocacy: A Strategic Imperative For B2B Marketers
Brenntag And e& Are Forrester's 2025 Customer-Obsessed Enterprise Award Winners For EMEA
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Brenntag And e& Are Forrester's 2025 Customer-Obsessed Enterprise Award Winners For EMEA
US Economic Trends And Outlook: New Quarterly Series Tracks Growth Indicators For 2025
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US Economic Trends And Outlook: New Quarterly Series Tracks Growth Indicators For 2025
B2B Summit EMEA Awards - Call For Entries
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B2B Summit EMEA Awards - Call For Entries
Human Capital Management Solutions: The Hottest Trends And Business Impact
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Human Capital Management Solutions: The Hottest Trends And Business Impact
If Your Job Is At Risk Of Being Replaced By AI, It May Not Be Your Fault
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If Your Job Is At Risk Of Being Replaced By AI, It May Not Be Your Fault
CIOs: Embrace A Modern Network For Transformation Success
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CIOs: Embrace A Modern Network For Transformation Success
Driving IT Excellence With AIOps: Key Insights For Future Success
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Driving IT Excellence With AIOps: Key Insights For Future Success
Tackling Cloud Security: US Federal Edition
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Tackling Cloud Security: US Federal Edition
RSAC Conference 2025: Innovation Sandbox Turns 20
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RSAC Conference 2025: Innovation Sandbox Turns 20
The Evolution From Continuous Automation Testing Platforms To Autonomous Testing Platforms: A New Era In Software Testing
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The Evolution From Continuous Automation Testing Platforms To Autonomous Testing Platforms: A New Era In Software Testing
Now Live - The Forrester Wave™: Customer Analytics Services, Q2 2025
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Now Live - The Forrester Wave™: Customer Analytics Services, Q2 2025
Your Return-To-Office Policy Isn't Working
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Your Return-To-Office Policy Isn't Working
Mobile World Congress 2025: The New, The Same, The Gone
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Mobile World Congress 2025: The New, The Same, The Gone
US Federal Workforce Layoffs: Can AI Agents Step In?
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US Federal Workforce Layoffs: Can AI Agents Step In?
Lassen Sie sich nicht von isolierten CX-Kennzahlen bremsen, sondern treten Sie in Aktion – auf dem CX Summit EMEA
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Lassen Sie sich nicht von isolierten CX-Kennzahlen bremsen, sondern treten Sie in Aktion – auf dem CX Summit EMEA
Lead Yourself (Before Leading Others) In Volatile Times
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Lead Yourself (Before Leading Others) In Volatile Times
Standing Out In A Zero-Click World Starts With Stronger Collaboration
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Standing Out In A Zero-Click World Starts With Stronger Collaboration
Power Growth With Your Total Experience
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Power Growth With Your Total Experience
Highlight Reel: Insights From The Latest OMS Forrester Wave™
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Highlight Reel: Insights From The Latest OMS Forrester Wave™
SLED CIOs: Brace For DOGE Impact
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SLED CIOs: Brace For DOGE Impact
Racing Ahead: Emerging Technology Adoption In The APAC Region
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Racing Ahead: Emerging Technology Adoption In The APAC Region
Public-Sector IT Leaders: It's Time To Prioritize The Right Emerging Technologies
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Public-Sector IT Leaders: It's Time To Prioritize The Right Emerging Technologies
RSAC Conference 2025: Welcome To The Petting Zoo
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RSAC Conference 2025: Welcome To The Petting Zoo
How Emerging Tech Will Transform Digital Banking Experiences Over The Next Decade
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How Emerging Tech Will Transform Digital Banking Experiences Over The Next Decade
Don't Leave Consumers Behind In Your Agentic AI Journey
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Don't Leave Consumers Behind In Your Agentic AI Journey
Mature Customer Experience Measurement To Unlock Actionable Insights
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Mature Customer Experience Measurement To Unlock Actionable Insights
So There Won't Be A Wiz IPO - What Does That Mean For Cyber IPOs In 2025?
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So There Won't Be A Wiz IPO - What Does That Mean For Cyber IPOs In 2025?
Brands, Take Cover: The Tariffs Have Hit The Fan
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Brands, Take Cover: The Tariffs Have Hit The Fan
Confidence In Marketing Measurement Is Increasing, But The Job Is Getting Bigger
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Confidence In Marketing Measurement Is Increasing, But The Job Is Getting Bigger
New Year, New Us: Introducing Forrester's International Security & Risk Team Research
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New Year, New Us: Introducing Forrester's International Security & Risk Team Research
Investing For Impact: The Power Of Clinical Intelligence
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Investing For Impact: The Power Of Clinical Intelligence
CIOs: Use Scenario Planning To Prepare For The Impact Of Tariffs On IT Costs
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CIOs: Use Scenario Planning To Prepare For The Impact Of Tariffs On IT Costs
RSAC 2025 Early Stage Expo Preview: AppSec, IAM, GenAI, SecOps, And More
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RSAC 2025 Early Stage Expo Preview: AppSec, IAM, GenAI, SecOps, And More
Qualtrics X4 Highlights: AI-Powered Research Is Expanding
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Qualtrics X4 Highlights: AI-Powered Research Is Expanding
The Good, The Bad, And The Beauty Of B2C Marketing Operations
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The Good, The Bad, And The Beauty Of B2C Marketing Operations
In Light Of New Tariffs, Focus On Digitizing And Diversifying Your Supply Chain
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In Light Of New Tariffs, Focus On Digitizing And Diversifying Your Supply Chain
Once More Unto The Breach: Tech Leaders Face Another Year Of Volatility And Cuts
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Once More Unto The Breach: Tech Leaders Face Another Year Of Volatility And Cuts
Intel Vision 2025 Event: An Iconic American Semiconductor Tech Titan
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Intel Vision 2025 Event: An Iconic American Semiconductor Tech Titan
IoT, IIoT, IoMT, And OT - Welcome To Acronym Mania. What Does It All Mean?
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IoT, IIoT, IoMT, And OT - Welcome To Acronym Mania. What Does It All Mean?
Four Key EUC Trends From IGEL's Now & Next 2025 Event
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Four Key EUC Trends From IGEL's Now & Next 2025 Event
Four Forces Shape The Future Of Technology Services
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Four Forces Shape The Future Of Technology Services
How CISOs Can Thrive Amid Economic Volatility
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How CISOs Can Thrive Amid Economic Volatility
Where Governance Goes Wrong: You Must Make Data Governance A Cultural Competency
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Where Governance Goes Wrong: You Must Make Data Governance A Cultural Competency
What You Can Learn From Shopify's CEO's Memo On Workforce AI
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What You Can Learn From Shopify's CEO's Memo On Workforce AI
Step Right Up: To Manage Volatility, You're All Risk Leaders Now!
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Step Right Up: To Manage Volatility, You're All Risk Leaders Now!
From First Touch to Automation Support: The Evolving Front Office
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From First Touch to Automation Support: The Evolving Front Office
The AI Effect: Pervasive, Promising, And Pressing
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The AI Effect: Pervasive, Promising, And Pressing
From Fixed Routes To Adaptive Navigation: Introducing Forrester's Customer-Obsessed Mission Engine
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From Fixed Routes To Adaptive Navigation: Introducing Forrester's Customer-Obsessed Mission Engine
How Consumer Electronic Brands Can Bolster Their DTC Business
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How Consumer Electronic Brands Can Bolster Their DTC Business
It's Time To Change The Rules For Defining The Value Of B2B Data
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It's Time To Change The Rules For Defining The Value Of B2B Data
To Thrive Through Volatility, Master These Three Areas
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To Thrive Through Volatility, Master These Three Areas
GraphQL: Federation, Performance, And The Pursuit Of Developer Experience
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GraphQL: Federation, Performance, And The Pursuit Of Developer Experience
Software Giants' Q4 2024 Earnings: Tech Executives Are Still Responding
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Software Giants' Q4 2024 Earnings: Tech Executives Are Still Responding
Reorg Ready: How Leaders Can Communicate Through Organizational Transformations
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Reorg Ready: How Leaders Can Communicate Through Organizational Transformations
How Do Your VoC And CX Measurement Practices Stack Up? Take Our 2025 Survey!
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How Do Your VoC And CX Measurement Practices Stack Up? Take Our 2025 Survey!