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Forrester
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Growth Strategy In Action: Apple Plants New Seeds
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2024 Annual Planning: Don't Let Caution Become Complacency
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The Big Three Hyperscalers All Have Cloud-Native ZTNA Now
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Market Limbo Requires That Marketers Remain Limber
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Vulnerability Management Strategies: Avoiding A Cyber Root Canal
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Align, Generate, And Grow At B2B Summit APAC 2023
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Meta's Advertising Backbone Guarantees Threads' Monetization
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Cloud Explosion: Propelling India's Digital Growth Story
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What Type Of Intent Data Provider Is Best For Your B2B Business?
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Interoperability Will Be Key To Meta's Threads Success
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Maximizing Retail Return Strategies Beyond Margin Recovery
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CX APAC 2023 Highlights: Taking A Bold Stance
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Key Trends In Customer Journey Mapping
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Generative AI Has Answers, But SEO Practitioners Are Still Guessing
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Take Bold Action With Your 2024 B2B Marketing Planning
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Successful Shared CX Needs New Partnership Dynamics
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Revenue Enablement: Why Forrester Has Made The Change
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No Time To Lead? Then Be Prepared To Fail
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Toward A Greener Marketing Ecosystem
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Apple's Vision Pro Is A New Spatial Computing Device - Not A Headset
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Thoughts From Cannes Lions 2023
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Revenue Operations Is The Key To Winning Today's B2B Adventure Race
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Cloud Providers' Focus On AI Hasn't Paid Off ... Yet
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There Is No Single "Personalization Technology" Category
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Apple Brings 5G Network Slicing Closer To Reality
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WWDC 2023 - What It Means For Developers
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Green Market Revolution Spend Will Total $326 Trillion By 2050
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Autism Inclusion: A Stepping Stone Toward Universal Inclusion
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Making Reality Unreal: Five Deepfake Scams That Imperil Enterprises In 2023
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US CX Quality Falls For An Unprecedented Second Consecutive Year
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VRM And SOC Teams Can Benefit From Each Other
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Use Human-Centric Principles To Drive Sustainable Technology Success
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TIER: Emerging Tech's Chicken And Egg Productivity Paradox
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The Customer Is "Neo," Not You
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A New Playbook For B2B Sales To Drive Scalable, Sustainable Growth
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Revenue Operations: Driving Better Customer Experiences And Growth
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Introducing Forrester's Revenue Growth Framework
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Check It Out: Now Is The Time to Examine Your Revenue Operations Capabilities
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Government Leaders: Generative AI Is Your Use Case For Culture Change
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Q2 2023: These Five Priorities Are Most Critical To B2C CMOs
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CISO Influence Gone Awry: When Buy-In Goes Wrong
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Always Be Acquiring: Remove Acquisition Blockers For Brand Growth
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ThoughtSpot Acquires Mode Analytics, Goes After Data Pros
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What Makes A Future Fit People Strategy?
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Introducing The European Financial Services Customer Trust Index
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How We Picked The Top Emerging Technologies For 2023
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Navigating The Digital Whirlwind: The Asia Pacific Tech Market Is Poised For 5.8% Growth Amid Economic Flux
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Grasp The Opportunities That Gen Z Offers To Transform Your Organization
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Introducing The Digital Accessibility Platforms Landscape, Q2 2023
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Generative AI Revolutionizes Marketing Creativity
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Knowledge Management, I'd Like To Introduce My New Friend Generative AI
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Emerging Technologies Put Remote Patient Monitoring In The Spotlight
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Is Your Quest To Build A Modern, Automated, Optimized Tech Stack Leaving Your Customers Behind? Probably.
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Yes, Pickleball Is Growing Fast, And Brands Want In
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How To Reduce Tech Debt In Your CRM Operations
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Need A New B2B Marketing Agency? Ditch The Pitch, And Do This Instead ...
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Ditch The Pitch: $12.5 Billion Per Year Is Spent On A Dysfunctional Agency Review Process
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Fitness Wearables Alone Will Not Solve The US Healthcare Crisis: Amazon Winds Down Halo
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Digital Sales Rooms: Hype Or Reality?
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Marketers, If B2B Content Is Your Thing, We Got You! Forrester B2B Summit Agenda Highlights
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Recommended Recommenders
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Why The Digital Identity Market Needs A Big Shake-Up To Meet Its Potential
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Insights From The 2023 RSA Conference: Generative AI, Quantum, And Innovation Sandbox
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The Right Way To Set CX Metrics Goals
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Harnessing CISO Collective Power
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We Want To Speak With You! Join Our Upcoming Research On Remote Patient Monitoring
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CEOs And CMOs Are Misaligned On Customer Needs
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COVID-19 Global Health Emergency Has Ended. These Three Consumer Behaviors Aren't Changing.
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Wonder Twin Powers, Activate! Cyber Risk Ratings And Third-Party Risk Platforms Are More Powerful Together
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The Tale Of The Chief Digital Officer Is Still Being Written
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Seriously, Stop Putting Consumer Data Into ChatGPT
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The World Lags With SBOM Requirements, But Likely Not For Long
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Indian Tech Outlook Looks Very Positive For 2023–2024
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The Data Center Colocation And Cloud Services Landscape In India
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Understand How Professional Services' Rampant Acquisitions Can Deliver For You
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Recapping The Global Privacy Summit: AI Is Everything Everywhere All At Once
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The "Goodbye MQL" Transformation Accelerates - Moving From Wild Idea To Reality
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Spark, Nurture, And Fire Up Empathy To Drive Innovation
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FinOps Is Getting A Seat At The Executive Table
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Prepare For New Billing Technology To Grow Your Business
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Are We Ready To Activate Personas And Messaging With Artificial Intelligence?
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Announcements: Bring-Your-Own Rack Mainframes, And Multiple Personality Storage
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2023 Is Challenging - Use A Future Fit Technology Strategy To Succeed
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New Research: Filter The Fanfare Of Clinician Workforce Technologies
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B2B Messaging Is Fractured, But It Doesn't Have To Be
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Don't Ignore Your Employee Offboarding Processes
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Get Focused And Go Bold At CX North America
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Walmart Sales And Profits Analysis For FY 2023 - Top 10 Insights
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Forrester's Process Intelligence Landscape Preview - Three Primary Trends To Watch
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Forrester Event Content: What Does It Take To Stand On That Stage?
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The Humanlike Future Of Interactions With Machines
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What's Up With SAP's Cloudification Strategy In Europe?
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Google's Virtual Assistant Plans Signal A Market Shift In Conversational AI
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The Buyer's Journey: Business Applications
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CMOs' Role In Unveiling The Full Potential Of Revenue Opportunities
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The White House's $500 Million Request For CX Funding Is A Big Step Toward A Vital Goal
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