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How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics
Article
How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics
Why Existing Brand-Building Strategies Aren't Working
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Why Existing Brand-Building Strategies Aren't Working
Introducing Brand Affinity Marketing: The Best Way to Build a Brand People Love
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Introducing Brand Affinity Marketing: The Best Way to Build a Brand People Love
5 Types of Video Series Your Business Can Make Today
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5 Types of Video Series Your Business Can Make Today
What We Can Learn from Streaming Services About Audience Viewing Behavior
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What We Can Learn from Streaming Services About Audience Viewing Behavior
Finding Your Inner Talk Show Host: An Interview with Chris Savage
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Finding Your Inner Talk Show Host: An Interview with Chris Savage
The Road Map to Becoming a More Video-Focused Brand
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The Road Map to Becoming a More Video-Focused Brand
Tips for Crafting a Late-Night Style Talk Show for Your Business
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Tips for Crafting a Late-Night Style Talk Show for Your Business
9 Cold Opens in TV and Film-And What Your Next Video Series Can Learn From Them
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9 Cold Opens in TV and Film-And What Your Next Video Series Can Learn From Them
Announcing Change the Channel: A Live Event from Wistia HQ!
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Announcing Change the Channel: A Live Event from Wistia HQ!
How We Created a Sub-Brand for "Brandwagon" (And Why Your Next Video Series Needs One)
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How We Created a Sub-Brand for "Brandwagon" (And Why Your Next Video Series Needs One)
The Down and Dirty DIY Lighting Kit from Wistia
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The Down and Dirty DIY Lighting Kit from Wistia
Learning from Popular Television: 5 Key Story Structure Elements
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Learning from Popular Television: 5 Key Story Structure Elements
The Case for Creativity in Marketing, Backed by Neuroscience
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The Case for Creativity in Marketing, Backed by Neuroscience
Understanding the Basics of Binge-Worthy Content
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Understanding the Basics of Binge-Worthy Content
Using Video in Your Marketing Automation
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Using Video in Your Marketing Automation
What Consumer Brands Can Teach Small Businesses About Building an Audience
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What Consumer Brands Can Teach Small Businesses About Building an Audience
What Podcasts Can Teach Us About Making a Successful Video Series
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What Podcasts Can Teach Us About Making a Successful Video Series
Know Your Audience Before You Make Content for Them-Here's How
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Know Your Audience Before You Make Content for Them-Here's How
Collect More Emails With Video
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Collect More Emails With Video
Why a Wistia Channel Is like Netflix for Your Branded Video Content
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Why a Wistia Channel Is like Netflix for Your Branded Video Content
9 Video Production Faux Pas to Avoid
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9 Video Production Faux Pas to Avoid
Using Video and Email Together
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Using Video and Email Together
How and When to Use Content-Aware Fill in Adobe After Effects
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How and When to Use Content-Aware Fill in Adobe After Effects
Workshopping Your Way Out of Video Production Problems with a Small Budget
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Workshopping Your Way Out of Video Production Problems with a Small Budget
How to Delete Your YouTube Channel
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How to Delete Your YouTube Channel
The Social Media Video Checklist
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The Social Media Video Checklist
How to Set Yourself Up for a Successful Video Shoot
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How to Set Yourself Up for a Successful Video Shoot
Can Video Drive More Search Traffic to Your Site?
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Can Video Drive More Search Traffic to Your Site?
6 Helpful Apps for Shooting and Editing Video on Your Phone
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6 Helpful Apps for Shooting and Editing Video on Your Phone
Video Storytelling in Silicon Valley: An Interview with Sylvia Gorajek
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Video Storytelling in Silicon Valley: An Interview with Sylvia Gorajek
Getting Your Team Set Up with Soapbox
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Getting Your Team Set Up with Soapbox
Types of Camera Shots - Wistia Video Glossary
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Types of Camera Shots - Wistia Video Glossary
YouTube Channels vs. Wistia Channels
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YouTube Channels vs. Wistia Channels
The Do's and Don'ts of Homepage Videos
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The Do's and Don'ts of Homepage Videos
The 20 Best Chrome Extensions for Marketing
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The 20 Best Chrome Extensions for Marketing
10 Tips for Training Employees with Video from Dollar Shave Club
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10 Tips for Training Employees with Video from Dollar Shave Club
Why We Started Tracking (And Optimizing For) Total Time Watched
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Why We Started Tracking (And Optimizing For) Total Time Watched
Learn Why Captions and Transcripts are Great for Business
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Learn Why Captions and Transcripts are Great for Business
Why You Should Build Your Brand with Video
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Why You Should Build Your Brand with Video
How to Write a Video Script
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How to Write a Video Script
What is Aperture? - Wistia Video Glossary
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What is Aperture? - Wistia Video Glossary
Building a Sales Culture Where Everyone Thrives
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Building a Sales Culture Where Everyone Thrives
Why All B2B Brands Will Be Media Companies in the Next 5 Years
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Why All B2B Brands Will Be Media Companies in the Next 5 Years
Spice Up Your Videos with Shot Sequences
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Spice Up Your Videos with Shot Sequences
The Wistia Guide to Sales Video
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The Wistia Guide to Sales Video
Choose a Microphone for Your Video
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Choose a Microphone for Your Video
Three Ways to Shoot an Overhead Video
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Three Ways to Shoot an Overhead Video
Best Practices for Pitching Your Product with Video
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Best Practices for Pitching Your Product with Video
Five More Shot Sequences to Add Variety to Your Videos
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Five More Shot Sequences to Add Variety to Your Videos
Choosing the Ideal Aspect Ratio for Your Video
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Choosing the Ideal Aspect Ratio for Your Video
Tips for Engaging Your Audience with Live Video
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Tips for Engaging Your Audience with Live Video
How to Edit Video for Social Media
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How to Edit Video for Social Media
3 Ways to Grow Your Small Business with Video
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3 Ways to Grow Your Small Business with Video
What Changes to YouTube Video Embeds Means for Your Business
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What Changes to YouTube Video Embeds Means for Your Business
Streamline Your Process With This Sales Presentation Template
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Streamline Your Process With This Sales Presentation Template
Promoting "One, Ten, One Hundred" on Social Media-The Perks of Repurposing
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Promoting "One, Ten, One Hundred" on Social Media-The Perks of Repurposing
13 Video Trends We're Super Excited About for 2019
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13 Video Trends We're Super Excited About for 2019
How Video Can Help Combat Sales Stereotypes
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How Video Can Help Combat Sales Stereotypes
7 Social Norms Learned from Being on the Set of a $100k Video
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7 Social Norms Learned from Being on the Set of a $100k Video
The Benefits of a Long-Form Video Strategy
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The Benefits of a Long-Form Video Strategy
How to Craft Your On-Camera Elevator Pitch
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How to Craft Your On-Camera Elevator Pitch
Video Across the Sales Cycle: An Interview with Trish Bertuzzi
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Video Across the Sales Cycle: An Interview with Trish Bertuzzi
The Video Gift Guide for the Last-Minute Shopper
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The Video Gift Guide for the Last-Minute Shopper
One, Ten, One Hundred: A Love Letter to Creativity
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One, Ten, One Hundred: A Love Letter to Creativity
4 Storytelling Lessons Learned from Reality TV
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4 Storytelling Lessons Learned from Reality TV
The Key Benefits of Selling B2B Software with Video
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The Key Benefits of Selling B2B Software with Video
How to Warm Up Cold Sales Leads with Video
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How to Warm Up Cold Sales Leads with Video
Add Some Delight to Your Business Videos with This Instagram Hack
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Add Some Delight to Your Business Videos with This Instagram Hack
How to Get Started with Soapbox
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How to Get Started with Soapbox
Build a More Creative Brand by Thinking Outside Your Style Guidelines
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Build a More Creative Brand by Thinking Outside Your Style Guidelines
Trends in Viral Video: How History Impacts Modern Marketing
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Trends in Viral Video: How History Impacts Modern Marketing
Why You Should Get Comfortable with Iterative A/B Testing
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Why You Should Get Comfortable with Iterative A/B Testing
Tips for Delivering a Great Performance in Your Next Sales Video
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Tips for Delivering a Great Performance in Your Next Sales Video
We just spent $111,000 producing video ads for a free video creation tool.
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We just spent $111,000 producing video ads for a free video creation tool.
How to Make Square Videos for Social Media
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How to Make Square Videos for Social Media
How to Fuel Growth with Video: Increase Retainers and Improve Client Retention
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How to Fuel Growth with Video: Increase Retainers and Improve Client Retention
Improve Your Marketing with Videos That "Don't Scale"
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Improve Your Marketing with Videos That "Don't Scale"
The CouchCon Quick-Take: An Interview with Chris Savage
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The CouchCon Quick-Take: An Interview with Chris Savage
How to Tell an Effective Story with Vertical Video
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How to Tell an Effective Story with Vertical Video
How Sales Managers Can Use Video to Onboard Their Teams Faster
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How Sales Managers Can Use Video to Onboard Their Teams Faster
The CouchCon Quick-Take: An Interview with Eric Peters
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The CouchCon Quick-Take: An Interview with Eric Peters
Introducing CouchCon: Wistia's First-Ever Virtual Conference
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Introducing CouchCon: Wistia's First-Ever Virtual Conference
The CouchCon Quick-Take: An Interview with Brian Peters
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The CouchCon Quick-Take: An Interview with Brian Peters
Learning from Influencers About Growing an Audience with Video
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Learning from Influencers About Growing an Audience with Video
Don't Let Algorithms Crush Your Creativity
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Don't Let Algorithms Crush Your Creativity
Becoming More Intentional with Your Video Ad Strategy on Facebook
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Becoming More Intentional with Your Video Ad Strategy on Facebook
The Wistia Guide to Video Metrics
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The Wistia Guide to Video Metrics
How to Incorporate Video into Your Next Marketing Automation Campaign
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How to Incorporate Video into Your Next Marketing Automation Campaign
Tips and Tricks for Optimizing Your Videos for Success
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Tips and Tricks for Optimizing Your Videos for Success
Technical Tips for Using Video and Email Together
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Technical Tips for Using Video and Email Together
Getting the Video You Want: 3 Must-Have Video Worksheets for Every Marketer
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Getting the Video You Want: 3 Must-Have Video Worksheets for Every Marketer
Using Video Throughout the Customer Lifecycle
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Using Video Throughout the Customer Lifecycle
Common Marketing Challenges (And How to Solve Them with Video)
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Common Marketing Challenges (And How to Solve Them with Video)
Lighting on the Fly
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Lighting on the Fly
Background Music for Videos: Wistia's Guide to Gear
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Background Music for Videos: Wistia's Guide to Gear