Innovatemap

The Future of Product Marketing: Customer-Centric Strategies Will Define Succes

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The Future of Product Marketing: Customer-Centric Strategies Will Define Succes

Fall in NYC

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Fall in NYC

Blind Spots in Idea-Market Fit

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Blind Spots in Idea-Market Fit

Building Trust in an Automated World

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Building Trust in an Automated World

CEO Table Talks: Building Authentic Leadership Community

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CEO Table Talks: Building Authentic Leadership Community

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How Brand and Product Design Should Work Together

Design AI-Powered Products that Unlock Innovation

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Design AI-Powered Products that Unlock Innovation

How Indiana is Showcasing Innovation

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How Indiana is Showcasing Innovation

Native Apps or Responsive Websites: Which Mobile Solution is Best for Your Product?

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Native Apps or Responsive Websites: Which Mobile Solution is Best for Your Product?

Grab a Seat at Our Village Table

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Grab a Seat at Our Village Table

How to Translate Your Customer Churn

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How to Translate Your Customer Churn

Making Impact On and Off the Court with The Progeny Foundation+++

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Making Impact On and Off the Court with The Progeny Foundation+++

How Teamwork Can Boost Indiana's Tech Ecosystem

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How Teamwork Can Boost Indiana's Tech Ecosystem

Revenue or Reality: What Should Early-Stage VCs Use to Gauge Product-Market Fit?

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Revenue or Reality: What Should Early-Stage VCs Use to Gauge Product-Market Fit?

Define Your AI-Powered Product Strategy

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Define Your AI-Powered Product Strategy

Asking Your Customers the Right Questions at the Right Time

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Asking Your Customers the Right Questions at the Right Time

The Power of a Peer Community: Elevating Product Management Together

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The Power of a Peer Community: Elevating Product Management Together

Celebrating a Decade of Delivering Results

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Celebrating a Decade of Delivering Results

A Drive to Give Back

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A Drive to Give Back

Exposing Hidden Threats: Four Signs You Need A Digital Product Agency

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Exposing Hidden Threats: Four Signs You Need A Digital Product Agency

Where Are All the Good Ideas?

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Where Are All the Good Ideas?

InnovateWRAPPED: Our Favorite Products, Podcasts, People and Puzzles of 2023

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InnovateWRAPPED: Our Favorite Products, Podcasts, People and Puzzles of 2023

Our Unique Formula to Inspire Innovation

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Our Unique Formula to Inspire Innovation

Introducing our Latest Podcast, the Business of Product

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Introducing our Latest Podcast, the Business of Product

New York Tech Week: Learnings and Highlights

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New York Tech Week: Learnings and Highlights

You're Invited to Innovatemap's Design Team Standup

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You're Invited to Innovatemap's Design Team Standup

How Relationships Drive Innovation

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How Relationships Drive Innovation

Product & Distribution: What Early Stage Founders and Marketing Leaders Need to Know

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Product & Distribution: What Early Stage Founders and Marketing Leaders Need to Know

Be Good to the Town

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Be Good to the Town

You're Overlooking Your Highest Potential Sales Channel - Existing Customers

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You're Overlooking Your Highest Potential Sales Channel - Existing Customers

The Founder's Guide to Product Market Fit

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The Founder's Guide to Product Market Fit

How We Helped a Biopharma Company Build a B2C App from Start to Finish

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How We Helped a Biopharma Company Build a B2C App from Start to Finish

Use AI to Build Something Better - Not Something New

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Use AI to Build Something Better - Not Something New

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How Product Marketing and Brand Helped Ivy Ventures Raise a $20M Fund in Three Weeks

Innovatemap Partners with Nextech to Bring Product Strategy to Classrooms

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Innovatemap Partners with Nextech to Bring Product Strategy to Classrooms

Marketable, Valuable and Usable: How to Build a Better Product

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Marketable, Valuable and Usable: How to Build a Better Product

How Investors Can Teach Founders to Pitch

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How Investors Can Teach Founders to Pitch

Finding the Right Fit - Selectivity and Our Model

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Finding the Right Fit - Selectivity and Our Model

Why We Partnered With Pavilion to Share Product Marketing Expertise

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Why We Partnered With Pavilion to Share Product Marketing Expertise

Align Sales Enablement and Product Marketing to Boost Sales

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Align Sales Enablement and Product Marketing to Boost Sales

Innovatemap Announces Corporate Partnership with Ivy Ventures

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Innovatemap Announces Corporate Partnership with Ivy Ventures

From Vendor to Partner: Creating Authentic Connections

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From Vendor to Partner: Creating Authentic Connections

Mentorship - How We Do It

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Mentorship - How We Do It

How Early-Stage Founders Can Find PMF Faster

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How Early-Stage Founders Can Find PMF Faster

From the CEO: An Optimistic Take on the Economic Climate

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From the CEO: An Optimistic Take on the Economic Climate

How To Get Started With User Research: Choosing a Type

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How To Get Started With User Research: Choosing a Type

Design First, Then Build - Avoid Exploratory Engineering

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Design First, Then Build - Avoid Exploratory Engineering

Why Investors Should Value Mission Over Money

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Why Investors Should Value Mission Over Money

Science Fair: An Authentic Commitment to Innovation

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Science Fair: An Authentic Commitment to Innovation

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How Brand and Product Marketing Helped MathTrack Achieve 35% MoM Growth and a Shortened Sales Cycle

In the Village with the CEO

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In the Village with the CEO

Building a Marketplace? Here's What You Should Know

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Building a Marketplace? Here's What You Should Know

How to Craft a Socialization Deck That Inspires and Excites

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How to Craft a Socialization Deck That Inspires and Excites

Just Ship It: How Design Systems Help You Move Fast

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Just Ship It: How Design Systems Help You Move Fast

Enterprise Software Isn't Dead - It's Just Evolved

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Enterprise Software Isn't Dead - It's Just Evolved

Introducing: Office Hours

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Introducing: Office Hours

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Moving Up-Market? Here's How Your Product Marketing and Brand Strategy Will Shift

If You're Losing Users, You Need User Research

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If You're Losing Users, You Need User Research

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How to Know When It's Time to Rethink Your Brand Identity

InnovateWRAPPED: Our Favorite Books, Resources and Tools of 2022

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InnovateWRAPPED: Our Favorite Books, Resources and Tools of 2022

PLG Isn't a Feature, It's an Organizational Structure

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PLG Isn't a Feature, It's an Organizational Structure

How to Name Your Product

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How to Name Your Product

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Why You Should Prioritize Product Design and Brand to Scale

What You Need to Know Before Implementing PLG

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What You Need to Know Before Implementing PLG

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How Product Marketing and Brand Unified Base Post-Merger

Experts in Product, Experts in Professionalism

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Experts in Product, Experts in Professionalism

Marketing Strategy During a Recession: Spend More, Not Less

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Marketing Strategy During a Recession: Spend More, Not Less

Moving Up-Market? Here's How Your Product Strategy Will Shift

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Moving Up-Market? Here's How Your Product Strategy Will Shift

Unify Your Product Experience After Acquisition

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Unify Your Product Experience After Acquisition

Why Product Managers and Product Owners Should Work Together

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Why Product Managers and Product Owners Should Work Together

The People and Processes that Inspire Our Design Team

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The People and Processes that Inspire Our Design Team

Seeking Series A Investments and Beyond? Here's What You Should Know.

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Seeking Series A Investments and Beyond? Here's What You Should Know.

Why Early Stage Startup Founders Need Product Mentors and How to Find Them

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Why Early Stage Startup Founders Need Product Mentors and How to Find Them

Innovatemap Announces the Release of the Better Product Podcast

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Innovatemap Announces the Release of the Better Product Podcast

What Early Stage Startups Seeking Investment Need to Know About Product

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What Early Stage Startups Seeking Investment Need to Know About Product

Hiring Product In-house Isn't Your Only Option

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Hiring Product In-house Isn't Your Only Option

Solve Your GTM Activation Pain with Product Marketing

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Solve Your GTM Activation Pain with Product Marketing

You Are What Your Business Model Says You Are

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You Are What Your Business Model Says You Are

Three Reasons You Need a Product Team Right Now

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Three Reasons You Need a Product Team Right Now

Destined for Acquisition - What Figma's Fate Says About the VC Ecosystem

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Destined for Acquisition - What Figma's Fate Says About the VC Ecosystem

Four Indicators You Need Product Help

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Four Indicators You Need Product Help

Lead With Stories Instead of Features

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Lead With Stories Instead of Features

Wellness and Community: Our Culture of Self Improvement

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Wellness and Community: Our Culture of Self Improvement

How to Confidently Craft and Deliver Your Pitch Deck

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How to Confidently Craft and Deliver Your Pitch Deck

How to Start Your Product-Led Growth Transformation

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How to Start Your Product-Led Growth Transformation

Our Experts Explain What Makes a Product Marketable, Valuable and Usable

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Our Experts Explain What Makes a Product Marketable, Valuable and Usable

The Four Primary Components of Product Marketing

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The Four Primary Components of Product Marketing

How to Evaluate if Your Product Roadmap Aligns with Your Business Goals

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How to Evaluate if Your Product Roadmap Aligns with Your Business Goals

How to Use an Explainer Video in Your Product Marketing

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How to Use an Explainer Video in Your Product Marketing

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How Customer Portals Scale Your Brand and Add Product Value

Why Our Cross-Discipline Solution Makes a Better Product

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Why Our Cross-Discipline Solution Makes a Better Product

What it Means to "Get Product"

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What it Means to "Get Product"

The Hidden Ways Your Outdated Software is Affecting Your Business

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The Hidden Ways Your Outdated Software is Affecting Your Business

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The Importance of Brand Strategy for Venture Capital Firms

The Art of Conducting Product Research for Innovation

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The Art of Conducting Product Research for Innovation

Why Software Sales is Different from Hardware Sales and Tips for Bridging the Gap

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Why Software Sales is Different from Hardware Sales and Tips for Bridging the Gap

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