Forrester

US: Smartphone And Tablet Online Retail Forecast Update

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US: Smartphone And Tablet Online Retail Forecast Update

Are PWAs At An Inflection Point?

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Are PWAs At An Inflection Point?

Announcing The Forrester Wave™: Endpoint Security Software As A Service, Q2 2021

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Announcing The Forrester Wave™: Endpoint Security Software As A Service, Q2 2021

Inspire Trust With Robust, Well-Tested AI-Infused Applications

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Inspire Trust With Robust, Well-Tested AI-Infused Applications

Trust Must Be The Foundation Of Your Employee Well-Being Programme

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Trust Must Be The Foundation Of Your Employee Well-Being Programme

Build A Culture Of Emotionally Intelligent Employees To Boost Mental Health

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Build A Culture Of Emotionally Intelligent Employees To Boost Mental Health

CMOs At Sustainable Brands Are Bold

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CMOs At Sustainable Brands Are Bold

The Four Themes That Dominated FinovateEurope 2021

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The Four Themes That Dominated FinovateEurope 2021

Microsoft's Acquisition Of Nuance Signals A Trend Of Industry-Specific Acquisition

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Microsoft's Acquisition Of Nuance Signals A Trend Of Industry-Specific Acquisition

Forrester's US Retail Recovery Heat Map, April 2021 - One Year Later

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Forrester's US Retail Recovery Heat Map, April 2021 - One Year Later

Dell Divests VMware: Investors Cheer While Customers Yawn

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Dell Divests VMware: Investors Cheer While Customers Yawn

XDR Defined: Giving Meaning To Extended Detection And Response

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XDR Defined: Giving Meaning To Extended Detection And Response

Den kulturellen Wandel der Mitarbeitererfahrung in Europa vorantreiben

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Den kulturellen Wandel der Mitarbeitererfahrung in Europa vorantreiben

Third-Party Providers Want In On The Retail Media Boom

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Third-Party Providers Want In On The Retail Media Boom

Sales Operations As Switzerland: How Sales Leaders Can Avoid The Politics Of Territory Design

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Sales Operations As Switzerland: How Sales Leaders Can Avoid The Politics Of Territory Design

Meet Andrew Cornwall, Forrester's Newest Mobile/AD&D Analyst

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Meet Andrew Cornwall, Forrester's Newest Mobile/AD&D Analyst

Introducing: Your New Loyalty Analyst And A Forrester Wave™ On Loyalty Solutions

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Introducing: Your New Loyalty Analyst And A Forrester Wave™ On Loyalty Solutions

Adaptive Firms Outperform The Competition

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Adaptive Firms Outperform The Competition

Product Centricity Is Coming To Your Organization

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Product Centricity Is Coming To Your Organization

Don't Let A Crisis Waste Innovation Opportunity

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Don't Let A Crisis Waste Innovation Opportunity

Four Common Strategy Mistakes B2B Marketing Leaders Make

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Four Common Strategy Mistakes B2B Marketing Leaders Make

Navigating The Struggles Of Data Deletion And Secure Data Disposal

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Navigating The Struggles Of Data Deletion And Secure Data Disposal

Say Goodbye To The Pander-demic

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Say Goodbye To The Pander-demic

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A Brand's Values Must Withstand The Pressure Of Politics

Are You Ready To Step Up To B2B Marketing's New Destiny?

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Are You Ready To Step Up To B2B Marketing's New Destiny?

Digital Accessibility Enters The Spotlight As A Business Priority

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Digital Accessibility Enters The Spotlight As A Business Priority

The Perfect Multitouch Attribution Model Doesn't Exist

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The Perfect Multitouch Attribution Model Doesn't Exist

Why We Have A New Waterfall For 2021 (And Why You Should Care)

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Why We Have A New Waterfall For 2021 (And Why You Should Care)

Forrester's B2B Summit Is Here - And With It Comes The Future Of B2B Sales

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Forrester's B2B Summit Is Here - And With It Comes The Future Of B2B Sales

For Partners, If It Makes Dollars, It Makes Sense: Using TEI To Build The Business Case For Your Partner Program

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For Partners, If It Makes Dollars, It Makes Sense: Using TEI To Build The Business Case For Your Partner Program

There's A New Forrester Wave™ For Sales Force Automation - And The Leaders Embody Current Sales Trends

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There's A New Forrester Wave™ For Sales Force Automation - And The Leaders Embody Current Sales Trends

It Takes Hard Data And Soft Power To Ensure CX Success

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It Takes Hard Data And Soft Power To Ensure CX Success

The One Where The Car Inspection Expired Due To Malware

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The One Where The Car Inspection Expired Due To Malware

Microsoft Doubles Down On Healthcare And Conversational AI With $19.7B Purchase Of Nuance

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Microsoft Doubles Down On Healthcare And Conversational AI With $19.7B Purchase Of Nuance

Three Key CRM Trends In 2021 That Will Allow You To Better Engage Your Customers

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Three Key CRM Trends In 2021 That Will Allow You To Better Engage Your Customers

To Innovate Better, Choose Evidence-Based Innovation

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To Innovate Better, Choose Evidence-Based Innovation

Four Steps To Overcome The Audience-centric Transformation Paradox

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Four Steps To Overcome The Audience-centric Transformation Paradox

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Brand Storytelling Is A Competitive Advantage

National Poetry Month And The Case For Whimsy In Security & Risk

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National Poetry Month And The Case For Whimsy In Security & Risk

CX Leaders Have The Opportunity And The Responsibility To Drive Growth

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CX Leaders Have The Opportunity And The Responsibility To Drive Growth

How To Make Sense Of Consumer Behavior After The Pandemic

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How To Make Sense Of Consumer Behavior After The Pandemic

Creativity Catalyzes A Growth Mindset In Business

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Creativity Catalyzes A Growth Mindset In Business

Kasten By Veeam Announces Kubernetes-Native Ransomware Protection

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Kasten By Veeam Announces Kubernetes-Native Ransomware Protection

Marketplaces Unlock New Markets For Sellers - And Tech Providers

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Marketplaces Unlock New Markets For Sellers - And Tech Providers

Building A Private Bank For The Next Generation

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Building A Private Bank For The Next Generation

Forr The Planet: Sustainability Interview Series - Akamai

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Forr The Planet: Sustainability Interview Series - Akamai

Too Cool For School? Try These Four Tips For Effective Product Manager Upskilling

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Too Cool For School? Try These Four Tips For Effective Product Manager Upskilling

"Winning" MITRE ATT&CK, Losing Sight Of Customers

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"Winning" MITRE ATT&CK, Losing Sight Of Customers

Why The Tech-Enhanced Sales Rep Will Be Your Differentiator

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Why The Tech-Enhanced Sales Rep Will Be Your Differentiator

Respond To The Unknown With Competitive Advantage, Not Panic

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Respond To The Unknown With Competitive Advantage, Not Panic

Finally, A US Digital Stimulus Package ... But One That Only Keeps The Lights On

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Finally, A US Digital Stimulus Package ... But One That Only Keeps The Lights On

Forecasting In Uncertainty: Despite The Pandemic, US Tech Jobs Grew In 2020, Led By Data And Security Positions

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Forecasting In Uncertainty: Despite The Pandemic, US Tech Jobs Grew In 2020, Led By Data And Security Positions

Clairvoyance Should Not Be Required For Revenue Planning

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Clairvoyance Should Not Be Required For Revenue Planning

CX Is A Critical Driver Of Emotional Loyalty

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CX Is A Critical Driver Of Emotional Loyalty

Why Sales Leaders Must Leverage A Systematic Approach To Earn, Retain, And Grow Customers

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Why Sales Leaders Must Leverage A Systematic Approach To Earn, Retain, And Grow Customers

TAM, That's A Big Number!

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TAM, That's A Big Number!

Financial Services Firms Need A More Relevant Customer Segmentation Model: Introducing Forrester's Financial Well-Being Segmentation

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Financial Services Firms Need A More Relevant Customer Segmentation Model: Introducing Forrester's Financial Well-Being Segmentation

Make The Current Times The Best Of Times - Attend CX APAC

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Make The Current Times The Best Of Times - Attend CX APAC

Die Zukunft der Arbeit liegt in der Veränderung der Führungskultur

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Die Zukunft der Arbeit liegt in der Veränderung der Führungskultur

Tackle Five Challenges Of Tech Experience Improvement

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Tackle Five Challenges Of Tech Experience Improvement

From Monolithic To Modular: Kicking Your Sales Content Engine Into High Gear

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From Monolithic To Modular: Kicking Your Sales Content Engine Into High Gear

Future Fit Technology Strategy - Learning From Amazon

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Future Fit Technology Strategy - Learning From Amazon

Reaching A Verdict On Channel Marketing's Return

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Reaching A Verdict On Channel Marketing's Return

Lighting Up Your Existing Tech Stack To Uncover Buyer, Customer, And Market Insights

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Lighting Up Your Existing Tech Stack To Uncover Buyer, Customer, And Market Insights

How Innovation Can Make Your Firm More Resilient

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How Innovation Can Make Your Firm More Resilient

The Rising Bar For Retailer Mobile App Experiences - Are You Ready?

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The Rising Bar For Retailer Mobile App Experiences - Are You Ready?

Order Management And Retail: A Love Story (Or: Key Findings From The 2021 OMS Forrester Wave™)

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Order Management And Retail: A Love Story (Or: Key Findings From The 2021 OMS Forrester Wave™)

Earth Day 2021

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The 100 Best Channel Podcasts Of 2021

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The 100 Best Channel Podcasts Of 2021

Optimizing The Outside Sales/Inside Sales Mix

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Optimizing The Outside Sales/Inside Sales Mix

The Four-Step B2B Formula For Achieving "Right Audience, Right Content, Right Place, Right Time"

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The Four-Step B2B Formula For Achieving "Right Audience, Right Content, Right Place, Right Time"

The ROI of Sustainability: How Green Leads to Green

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The ROI of Sustainability: How Green Leads to Green

The Future Of Apple's (And Others') App Store

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The Future Of Apple's (And Others') App Store

Three Human-Centered Imperatives For Our Tech-Enabled Future

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Three Human-Centered Imperatives For Our Tech-Enabled Future

What's Your Sustainability Strategy?

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What's Your Sustainability Strategy?

Degree Requirements Are Poisoning Your Cybersecurity Talent Pool

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Degree Requirements Are Poisoning Your Cybersecurity Talent Pool

European Businesses Must Redouble Their Recovery Efforts For 2021

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European Businesses Must Redouble Their Recovery Efforts For 2021

Build Better Help Desk Chatbots

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Build Better Help Desk Chatbots

Event-Driven Architecture: This Time It's Not A Fad

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Event-Driven Architecture: This Time It's Not A Fad

Qu'Est-Ce Que La Stratégie De Développement Durable D'une Entreprise

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Qu'Est-Ce Que La Stratégie De Développement Durable D'une Entreprise

Is Your IT Operating Model A Speed Bump In Waiting?

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Is Your IT Operating Model A Speed Bump In Waiting?

IBM Bets On Open Source To Hyperaccelerate HCI And Hybrid Cloud Adoption

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IBM Bets On Open Source To Hyperaccelerate HCI And Hybrid Cloud Adoption

A Human-Centered, Technology-Enabled Future

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A Human-Centered, Technology-Enabled Future

AI-Powered Supplier Value Management (SVM) Software Will Liberate And Empower Procurement Professionals

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AI-Powered Supplier Value Management (SVM) Software Will Liberate And Empower Procurement Professionals

New Research: How To Establish, Scale, And Evolve Your Design Practice

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New Research: How To Establish, Scale, And Evolve Your Design Practice

Positioning For Fast Thinking: Priming Your Buyer To Gain Market Advantage

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Positioning For Fast Thinking: Priming Your Buyer To Gain Market Advantage

What's The Role Of Vaccine Passports In The Return To Work?

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What's The Role Of Vaccine Passports In The Return To Work?

Kubernetes (K8s): From Orchestration War To Platform Showdown To OS Standard?

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Kubernetes (K8s): From Orchestration War To Platform Showdown To OS Standard?

Reboot Your Marketing Strategy With Cross-Channel Campaign Management

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Reboot Your Marketing Strategy With Cross-Channel Campaign Management

The Three Reasons Portfolio Marketers Must Enable All Buyer- And Customer-Facing Roles

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The Three Reasons Portfolio Marketers Must Enable All Buyer- And Customer-Facing Roles

SAP's Newly Independent Financial Services Entity Could Bring Lots Of Benefits To The Industry, But Will It?

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SAP's Newly Independent Financial Services Entity Could Bring Lots Of Benefits To The Industry, But Will It?

Digital Accessibility Enters The Spotlight As A Business Priority

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Digital Accessibility Enters The Spotlight As A Business Priority

Google V. Oracle: Sanity Prevails At The Supreme Court

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Google V. Oracle: Sanity Prevails At The Supreme Court

Core Web Vitals: What It Is, Why Google Is Doing It, And What It Means

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Core Web Vitals: What It Is, Why Google Is Doing It, And What It Means

Focusing Demand Teams On The Buying Group Experience Is A Valuable Mind Shift

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Focusing Demand Teams On The Buying Group Experience Is A Valuable Mind Shift

The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021 - Martech's Cornerstone Realigns In The Face Of Disruption

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The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021 - Martech's Cornerstone Realigns In The Face Of Disruption

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