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The massive personalization opportunity in direct-to-consumer sales - thanks to first-party data
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The massive personalization opportunity in direct-to-consumer sales - thanks to first-party data
Third-party cookies are crumbling. What does this mean for advertising?
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Third-party cookies are crumbling. What does this mean for advertising?
How to handle consent in a privacy-forward world
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How to handle consent in a privacy-forward world
6 Tips for effective communication with B2B customers
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6 Tips for effective communication with B2B customers
Webhooks explained (In plain English)
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Webhooks explained (In plain English)
What is data governance and why do you need it?
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What is data governance and why do you need it?
Best practices for encouraging customer reviews
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Best practices for encouraging customer reviews
Using data science and behavioral profiles for accurate content matching
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Using data science and behavioral profiles for accurate content matching
What is a graph database? The role of graphs in data analysis
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What is a graph database? The role of graphs in data analysis
Mastering media targeting in The Age of Social
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Mastering media targeting in The Age of Social
Understanding how server-side tracking works
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Understanding how server-side tracking works
Relational vs. non-relational databases: Understanding the difference
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Relational vs. non-relational databases: Understanding the difference
How behavioral customer profiles drive intention and media engagement
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How behavioral customer profiles drive intention and media engagement
The value of data (and what you're losing) without a composable CDP
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The value of data (and what you're losing) without a composable CDP
5 New security advantages of ML and AI-based marketing technology
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5 New security advantages of ML and AI-based marketing technology
How advanced marketing attribution can help level up your marketing
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How advanced marketing attribution can help level up your marketing
4 ways to survive third-party data deprecation
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4 ways to survive third-party data deprecation
How hyper-targeted discounts and deals unlock better marketing personalization
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How hyper-targeted discounts and deals unlock better marketing personalization
Customer identity resolution in a post-cookie world
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Customer identity resolution in a post-cookie world
3 Little-known advantages of real-time data streams
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3 Little-known advantages of real-time data streams
Creating the golden record: 4 tips for a single customer view
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Creating the golden record: 4 tips for a single customer view
Marketing attribution and conversion tracking: how to ensure data privacy
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Marketing attribution and conversion tracking: how to ensure data privacy
Why use machine learning and AI for personalization and marketing relevance?
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Why use machine learning and AI for personalization and marketing relevance?
How to improve your CDP RFP process (+ 2 Mistakes to avoid)
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How to improve your CDP RFP process (+ 2 Mistakes to avoid)
3 tips: Using digital optimization to improve customer journeys
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3 tips: Using digital optimization to improve customer journeys
Why your cloud data warehouse is the key to unified customer identities
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Why your cloud data warehouse is the key to unified customer identities
Why composable customer data platforms? Omnichannel excellence
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Why composable customer data platforms? Omnichannel excellence
What is data orchestration and why does it matter?
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What is data orchestration and why does it matter?
Securing the cookieless world of first-party data
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Securing the cookieless world of first-party data
Customer acquisition: A complete guide for 2022
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Customer acquisition: A complete guide for 2022
What is customer data management?
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What is customer data management?
Getting more value from your cloud data warehouse: 3 main use cases
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Getting more value from your cloud data warehouse: 3 main use cases
Data lake vs. data warehouse: Understanding the difference
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Data lake vs. data warehouse: Understanding the difference
Consent management and why it matters
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Consent management and why it matters
How persona segmentation can boost your marketing efforts
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How persona segmentation can boost your marketing efforts
5 Advantages of multichannel marketing
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5 Advantages of multichannel marketing
How to increase conversion rates with predictive marketing
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How to increase conversion rates with predictive marketing
How to maximize your marketing budget
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How to maximize your marketing budget
The 15 most important digital marketing analytics metrics
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The 15 most important digital marketing analytics metrics
5 Content strategy tips for 2022
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5 Content strategy tips for 2022
Using customer data to optimize marketing spend
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Using customer data to optimize marketing spend
What is campaign attribution tracking?
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What is campaign attribution tracking?
Customer data and machine learning: What you should know
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Customer data and machine learning: What you should know
Improve ROAS by refining your target audience on any ad platform
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Improve ROAS by refining your target audience on any ad platform
5 Strategies for increasing customer engagement
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5 Strategies for increasing customer engagement
How to create an omnichannel customer engagement strategy in 3 steps
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How to create an omnichannel customer engagement strategy in 3 steps
What is a cloud data warehouse and how does it work?
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What is a cloud data warehouse and how does it work?
Improve email conversions with better segmentation
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Improve email conversions with better segmentation
How to get more value from your cloud data warehouse
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How to get more value from your cloud data warehouse
Reduce your reliance on building one-off integrations
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Reduce your reliance on building one-off integrations
Log4Shell: Lytics systems and customer data uncompromised
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Log4Shell: Lytics systems and customer data uncompromised
How to get started with Cloud Connect
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How to get started with Cloud Connect
Composable CDPs: The future for our category
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Composable CDPs: The future for our category
4 predictions for the CDP market in 2022
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4 predictions for the CDP market in 2022
Consumer data trends and attitudes that are changing media streaming services
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Consumer data trends and attitudes that are changing media streaming services
What is CPG?
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What is CPG?
Personalized advertising: How do consumers feel about targeted ads?
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Personalized advertising: How do consumers feel about targeted ads?
How to build a successful customer loyalty program
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How to build a successful customer loyalty program
What is data enrichment and how does it work?
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What is data enrichment and how does it work?
What is data streaming?
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What is data streaming?
What is customer churn rate?
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What is customer churn rate?
The power of consumer behavior
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The power of consumer behavior
Facebook retargeting campaigns: What you need to know
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Facebook retargeting campaigns: What you need to know
CX vs UX: What's the Difference and Why Does it Matter?
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CX vs UX: What's the Difference and Why Does it Matter?
How to: Increase return on ad spend with personalized marketing
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How to: Increase return on ad spend with personalized marketing
What is data hygiene and why is it important?
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What is data hygiene and why is it important?
Web personalization best practices
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Web personalization best practices
What is data lineage?
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What is data lineage?
MQL vs SQL: Definition and examples
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MQL vs SQL: Definition and examples
The Benefits of Accessible UX Design for Business
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The Benefits of Accessible UX Design for Business
B2B vs. B2C Marketing
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B2B vs. B2C Marketing
Differences between ETL pipeline and data pipeline
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Differences between ETL pipeline and data pipeline
What is ETL?
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What is ETL?
The Importance of Offering Value to Customers
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The Importance of Offering Value to Customers
10 developments in customer data mining & analysis
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10 developments in customer data mining & analysis
5 Ways first-party data optimizes your marketing
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5 Ways first-party data optimizes your marketing
What is deterministic data and how does it resolve user identities in marketing?
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What is deterministic data and how does it resolve user identities in marketing?
A guide to marketing productivity optimization
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A guide to marketing productivity optimization
What is reverse ETL and how it activates your data warehouse?
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What is reverse ETL and how it activates your data warehouse?
What is a data layer and what can it do for you?
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What is a data layer and what can it do for you?
What is data management and why do you need it?
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What is data management and why do you need it?
What is marketing analytics? A simple guide
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What is marketing analytics? A simple guide
Introducing Lytics Cloud Connect
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Introducing Lytics Cloud Connect
What is Unified ID 2.0 and why does Lytics support it?
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What is Unified ID 2.0 and why does Lytics support it?
How to build a memorable customer journey map
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How to build a memorable customer journey map
7 marketing psychology tips to boost your next campaign
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7 marketing psychology tips to boost your next campaign
What is marketing segmentation? A guide designed for 2021
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What is marketing segmentation? A guide designed for 2021
Big data: What it is and illustrative examples
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Big data: What it is and illustrative examples
What is customer experience? Strategies and real-world examples
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What is customer experience? Strategies and real-world examples
A guide to Google FLoC's: Build your first-party data with Lytics - Lytics Customer Data Platform (CDP)
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A guide to Google FLoC's: Build your first-party data with Lytics - Lytics Customer Data Platform (CDP)
Customer engagement: Why it's so important in 2021
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Customer engagement: Why it's so important in 2021
What is tag management? The fundamentals
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What is tag management? The fundamentals
Customer data: A comprehensive breakdown
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Customer data: A comprehensive breakdown
How a CDP boosts quick service restaurants
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How a CDP boosts quick service restaurants
What is first-party data? - Lytics Customer Data Platform (CDP)
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What is first-party data? - Lytics Customer Data Platform (CDP)
Why One to One Marketing Campaigns Are the Future of Digital Marketing - Lytics Customer Data Platform (CDP)
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Why One to One Marketing Campaigns Are the Future of Digital Marketing - Lytics Customer Data Platform (CDP)