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Lytics partner success stories: PostUp's CDP use
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Lytics partner success stories: PostUp's CDP use
Guide: How Lytics supports GDPR in many ways
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Guide: How Lytics supports GDPR in many ways
Lytics partner success stories: ELement's CDP use
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Lytics partner success stories: ELement's CDP use
Lytics partner success stories: CACI's CDP use
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Lytics partner success stories: CACI's CDP use
Lytics partner success stories: Refined Path's CDP use
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Lytics partner success stories: Refined Path's CDP use
Lytics partner success stories: Snap's CDP use
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Lytics partner success stories: Snap's CDP use
Lytics partner success stories: Isobar's CDP use
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Lytics partner success stories: Isobar's CDP use
Lytics partner success storiess: Iterable's CDP use
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Lytics partner success storiess: Iterable's CDP use
Lytics partner success stories: Merkle's CDP use
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Lytics partner success stories: Merkle's CDP use
Lytics partner success stories: LeverageLab's CDP use
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Lytics partner success stories: LeverageLab's CDP use
What is Predictive Marketing and Why is it Important?
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What is Predictive Marketing and Why is it Important?
Lytics partner success stories: Actable's CDP use
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Lytics partner success stories: Actable's CDP use
5 helpful real world big data marketing examples
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5 helpful real world big data marketing examples
Lytics partner success stories: Arke's CDP use
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Lytics partner success stories: Arke's CDP use
CDP vs CRM: The difference between the two
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CDP vs CRM: The difference between the two
Lytics partner success stories: Amazon Web Services
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Lytics partner success stories: Amazon Web Services
Lytics partner success stories: CMOLabs CDP use
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Lytics partner success stories: CMOLabs CDP use
The Importance of Behavioral Data in Marketing
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The Importance of Behavioral Data in Marketing
The impact, burdens and benefits of the GDPR
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The impact, burdens and benefits of the GDPR
Lytics partner success stories: Reltio's CDP use
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Lytics partner success stories: Reltio's CDP use
Lytics partner success stories: Google and CDP
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Lytics partner success stories: Google and CDP
Lytics partner success stories: Dotdigital's CDP use
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Lytics partner success stories: Dotdigital's CDP use
How Behavioral Profiles Transform how You Relate to Customers
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How Behavioral Profiles Transform how You Relate to Customers
A fresh take on the customer 360 for marketers
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A fresh take on the customer 360 for marketers
Replacing third party cookies with first party data
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Replacing third party cookies with first party data
What is a customer data platform? A modern guide
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What is a customer data platform? A modern guide
The Importance of Behavioral Data in Marketing
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The Importance of Behavioral Data in Marketing
The revealing truth of real time personalization
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The revealing truth of real time personalization
CDP vs. DMP: which one do you need and why?
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CDP vs. DMP: which one do you need and why?
What to do if your customer segmentation is off
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What to do if your customer segmentation is off
The differences between CDP, CDI and DMP
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The differences between CDP, CDI and DMP
Finding the right customer data for your business
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Finding the right customer data for your business
Top 2020 Martech insights: A recap for marketers
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Top 2020 Martech insights: A recap for marketers
How playlists teach us marketing segmentation
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How playlists teach us marketing segmentation
How customer data platform creates longer customer bonds
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How customer data platform creates longer customer bonds
Putting customers over channels no matter what
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Putting customers over channels no matter what
Using Lytics to optimize ad spend through integrations
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Using Lytics to optimize ad spend through integrations
Customer lifecycle management with unified data
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Customer lifecycle management with unified data
Finding the best attribution model for an ad campaign
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Finding the best attribution model for an ad campaign
A Thanksgiving special from everyone at Lytics
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A Thanksgiving special from everyone at Lytics
Some of the best Google customer stories from Lytics
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Some of the best Google customer stories from Lytics
The best of breed customer platform of 2021
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The best of breed customer platform of 2021
Why you really need to stop using static lists
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Why you really need to stop using static lists
How data science helps focus and refine data
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How data science helps focus and refine data
The benefits of focusing further on content affinity
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The benefits of focusing further on content affinity
Using Lytics predictive audiences feature drives personalization
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Using Lytics predictive audiences feature drives personalization
Takeaways from how Electrolux built up its marketing
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Takeaways from how Electrolux built up its marketing
How predictive modeling supercharges casual relationships
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How predictive modeling supercharges casual relationships
The art of listening to users in a turbulent world
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The art of listening to users in a turbulent world
Key factors to help you understand customer intelligence
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Key factors to help you understand customer intelligence
3 helpful tips before implementing a customer data platform
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3 helpful tips before implementing a customer data platform
Our results from trying our own products: a report
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Our results from trying our own products: a report
Lessons from a data scientist series: part four
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Lessons from a data scientist series: part four
A recap of the Lytics View launch for CDP customers
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A recap of the Lytics View launch for CDP customers
Growing after humble beginnings: starting with insights
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Growing after humble beginnings: starting with insights
Some of the most unique customer data platform use cases
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Some of the most unique customer data platform use cases
Why do I need a data council and how should I build one?
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Why do I need a data council and how should I build one?
Lessons from a data scientist series: part five
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Lessons from a data scientist series: part five
The top 5 behavioral segmentation examples available
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The top 5 behavioral segmentation examples available
Everything Lytics View does: see it in action
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Everything Lytics View does: see it in action
Lessons from a data scientist series: part one
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Lessons from a data scientist series: part one
Learn from a data scientist series: part three
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Learn from a data scientist series: part three
Using Lytics to send your customers the content they want
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Using Lytics to send your customers the content they want
Lytics view gives marketers unique access to insights
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Lytics view gives marketers unique access to insights
The 6 most vital components of CDP readiness
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The 6 most vital components of CDP readiness
How machine learning guides your marketing campaigns
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How machine learning guides your marketing campaigns
Breaking down the concept of data-driven marketing
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Breaking down the concept of data-driven marketing
A one-act play demonstrating data council concepts
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A one-act play demonstrating data council concepts
Increasing the efficiency of your ad spend with Lytics
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Increasing the efficiency of your ad spend with Lytics
How marketers can learn from human history
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How marketers can learn from human history
5 things you need when implementing a CDP
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5 things you need when implementing a CDP
Demographic segmentation: what is it and does it work?
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Demographic segmentation: what is it and does it work?
A welcome letter from Jascha Kaykas Wolff
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A welcome letter from Jascha Kaykas Wolff
Next best experiences: The next big thing in marketing
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Next best experiences: The next big thing in marketing
The conversion conversation: the optimal way to proceed
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The conversion conversation: the optimal way to proceed
Explaining why a customer data platform helps ROI
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Explaining why a customer data platform helps ROI
Breaking down the dangers of disconnected customer data
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Breaking down the dangers of disconnected customer data
Solving personalization marketing: why segmentation won't
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Solving personalization marketing: why segmentation won't
Customer data platform readiness checklist
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Customer data platform readiness checklist
Making important future marketing predictions
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Making important future marketing predictions
Discover the solution to unified customer data problems
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Discover the solution to unified customer data problems
Why marketers struggle with changing profile data
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Why marketers struggle with changing profile data
A complete, helpful omnichannel marketing strategy
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A complete, helpful omnichannel marketing strategy
Exploring the data and decisions surrounding cookies
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Exploring the data and decisions surrounding cookies
The most recent app product updates from Lytics
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The most recent app product updates from Lytics
Understanding the ABCs of CDPs: a complete breakdown
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Understanding the ABCs of CDPs: a complete breakdown
The mathematics of marketing series part two
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The mathematics of marketing series part two
Don't back down from the data-driven marketing challenge
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Don't back down from the data-driven marketing challenge
Bridging the gap between data and great experiences
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Bridging the gap between data and great experiences
The mathematics of marketing series: part one
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The mathematics of marketing series: part one
Why scaling personalization requires technology
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Why scaling personalization requires technology
The ins and outs of omnichannel marketing
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The ins and outs of omnichannel marketing
How personalized email marketing boosts revenue
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How personalized email marketing boosts revenue
New study: Behavior is more predictive than demographic data
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New study: Behavior is more predictive than demographic data
A breakdown of qualitative vs quantitative data
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A breakdown of qualitative vs quantitative data
Lytics Liveramp overhauls customer ad targeting
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Lytics Liveramp overhauls customer ad targeting