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How B2B Brands are Spending on Native Advertising During COVID-19
Article
How B2B Brands are Spending on Native Advertising During COVID-19
M&A‌ ‌Report:‌ Gamer Sensei, Quadrotech, and Megaphone In‌ ‌the‌ ‌News‌ ‌
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M&A‌ ‌Report:‌ Gamer Sensei, Quadrotech, and Megaphone In‌ ‌the‌ ‌News‌ ‌
How many advertisers are on OTT, but not TV?
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How many advertisers are on OTT, but not TV?
M&A‌ ‌Report:‌ Bristol-Myers Squibb, Viatris, and Bally In‌ ‌the‌ ‌News‌ ‌
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M&A‌ ‌Report:‌ Bristol-Myers Squibb, Viatris, and Bally In‌ ‌the‌ ‌News‌ ‌
How Shipping and Logistics Ad Spending Adapted in 2020
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How Shipping and Logistics Ad Spending Adapted in 2020
The State of Programmatic Native
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The State of Programmatic Native
Trends Shaping OTT: A Panel Wrap‐Up
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Trends Shaping OTT: A Panel Wrap‐Up
How's Snapchat Doing in 2020?
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How's Snapchat Doing in 2020?
Consumers love streaming: How much overlap is there between OTT and digital ad spend?
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Consumers love streaming: How much overlap is there between OTT and digital ad spend?
Political Programmatic Influences the Tense Election
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Political Programmatic Influences the Tense Election
OTT for Consumer Advertising: A Panel Wrap-Up
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OTT for Consumer Advertising: A Panel Wrap-Up
Political Ad Spend Jumps to New Heights in the Final Month of Election Season
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Political Ad Spend Jumps to New Heights in the Final Month of Election Season
M&A‌ ‌Report:‌ CNET, Segment.io, and Livongo Health In‌ ‌the‌ ‌News‌ ‌
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M&A‌ ‌Report:‌ CNET, Segment.io, and Livongo Health In‌ ‌the‌ ‌News‌ ‌
Digital Advertising Takes a Leading Role As Events Go Virtual
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Digital Advertising Takes a Leading Role As Events Go Virtual
M&A‌ ‌Report:‌ Blue Acorn iCi, Vilynx, and Xilinx In‌ ‌the‌ ‌News‌ ‌
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M&A‌ ‌Report:‌ Blue Acorn iCi, Vilynx, and Xilinx In‌ ‌the‌ ‌News‌ ‌
Halloween Retailers Aren't Spooked, but Ad Spend is Down
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Halloween Retailers Aren't Spooked, but Ad Spend is Down
What is Programmatic OTT?
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What is Programmatic OTT?
How did University Digital Ad Spend Shift Amid the Pandemic?
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How did University Digital Ad Spend Shift Amid the Pandemic?
A Very Weird Start to the Fall Season for TV
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A Very Weird Start to the Fall Season for TV
M&A Report: E*TRADE, TD Ameritrade, and Delphi Technologies
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M&A Report: E*TRADE, TD Ameritrade, and Delphi Technologies
How Programmatic Native Has Performed So Far in 2020
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How Programmatic Native Has Performed So Far in 2020
How the largest advertisers are shifting programmatic spend
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How the largest advertisers are shifting programmatic spend
M&A‌ ‌Report:‌ Stitcher, Solupay, and Optimizely In‌ ‌the‌ ‌News‌ ‌
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M&A‌ ‌Report:‌ Stitcher, Solupay, and Optimizely In‌ ‌the‌ ‌News‌ ‌
MediaGrowth Summit Wrap Up
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MediaGrowth Summit Wrap Up
M&A‌ ‌Report:‌ ‌Epicor,‌ ‌Cisneros Interactive,‌ ‌and‌ ‌Clickagy In‌ ‌the‌ ‌News‌ ‌
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M&A‌ ‌Report:‌ ‌Epicor,‌ ‌Cisneros Interactive,‌ ‌and‌ ‌Clickagy In‌ ‌the‌ ‌News‌ ‌
How is Programmatic Performing on YouTube?
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How is Programmatic Performing on YouTube?
M&A‌ ‌Report:‌ ‌True[X],‌ ‌CPA Global,‌ ‌and‌ ‌SuperAwesome ‌In‌ ‌the‌ ‌News‌ ‌
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M&A‌ ‌Report:‌ ‌True[X],‌ ‌CPA Global,‌ ‌and‌ ‌SuperAwesome ‌In‌ ‌the‌ ‌News‌ ‌
Used Car Advertisers Respond to a New Market
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Used Car Advertisers Respond to a New Market
OTT & TV Anywhere Sneak Peak
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OTT & TV Anywhere Sneak Peak
Pharmaceutical Ad Spend During COVID-19
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Pharmaceutical Ad Spend During COVID-19
Webinar ads on the rise again as events remain virtual
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Webinar ads on the rise again as events remain virtual
Programmatic's Role in Back to School
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Programmatic's Role in Back to School
M&A Report: XCM Solutions, Socialbakers, and ARM Limited in the News
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M&A Report: XCM Solutions, Socialbakers, and ARM Limited in the News
Holidays are Coming: Who Were the Biggest Programmatic Spenders Last Year?
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Holidays are Coming: Who Were the Biggest Programmatic Spenders Last Year?
OTT is becoming more important in the media mix
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OTT is becoming more important in the media mix
Biggest Movers and Shakers in August
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Biggest Movers and Shakers in August
Residential Real Estate Response to the Pandemic
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Residential Real Estate Response to the Pandemic
Did Event Advertisers Really Shift Dollars Into Digital?
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Did Event Advertisers Really Shift Dollars Into Digital?
How is the Commercial Automotive Market Recovering in Digital Ad Spend?
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How is the Commercial Automotive Market Recovering in Digital Ad Spend?
Commercial Furniture Branches Out To B2C
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Commercial Furniture Branches Out To B2C
A Preview of B2B Advertising in Q4
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A Preview of B2B Advertising in Q4
M&A Report: IfOnly, Park Place Dealerships and Takeda Consumer Healthcare In the News
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M&A Report: IfOnly, Park Place Dealerships and Takeda Consumer Healthcare In the News
B2B Construction Trends in August: Digital Ad Spending
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B2B Construction Trends in August: Digital Ad Spending
Who Buys Premium Programmatic Formats?
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Who Buys Premium Programmatic Formats?
M&A Report: WeMLO, Binary Tree and IM HealthScience In the News
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M&A Report: WeMLO, Binary Tree and IM HealthScience In the News
M&A Report: Silver Peak, Dotdash, and Grail In the News
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M&A Report: Silver Peak, Dotdash, and Grail In the News
M&A Report: Ellie Mae, 2Checkout and The McClatchy Company In the News
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M&A Report: Ellie Mae, 2Checkout and The McClatchy Company In the News
DTC Beauty Brands Doing Well Amid Pandemic
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DTC Beauty Brands Doing Well Amid Pandemic
"Going" Back to School is Far from Normal: Its Impact on Advertising
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"Going" Back to School is Far from Normal: Its Impact on Advertising
M&A Report: Autocab, HistoryHit and ThousandEyes In the News
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M&A Report: Autocab, HistoryHit and ThousandEyes In the News
Which Categories are Adjusting Programmatic Spend the Most in July?
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Which Categories are Adjusting Programmatic Spend the Most in July?
M&A Report: Little Bird HR, Ansonia Credit and Black Knight In the News
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M&A Report: Little Bird HR, Ansonia Credit and Black Knight In the News
M&A Report: VP Securities, Mobeewave and Pelco In the News
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M&A Report: VP Securities, Mobeewave and Pelco In the News
How COVID-19 is Impacting B2B Print Publications
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How COVID-19 is Impacting B2B Print Publications
Who are the Largest Advertisers on B2B Websites Since the Pandemic Began?
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Who are the Largest Advertisers on B2B Websites Since the Pandemic Began?
Consumer Industries Whose Advertising Went Dark During the Pandemic
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Consumer Industries Whose Advertising Went Dark During the Pandemic
Sports are back, but are the advertisers?
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Sports are back, but are the advertisers?
Ad tech companies prepare for a world without cookies
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Ad tech companies prepare for a world without cookies
The Facebook Boycott-Did Advertisers Move Their Dollars?
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The Facebook Boycott-Did Advertisers Move Their Dollars?
How the Pandemic is Impacting AdTech
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How the Pandemic is Impacting AdTech
Review of the First Half of 2020: B2B Ad Dollars Go Digital
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Review of the First Half of 2020: B2B Ad Dollars Go Digital
Which Consumer Industries are Bringing Their Advertising Back?
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Which Consumer Industries are Bringing Their Advertising Back?
How are consumer industries reacting to surging COVID-19 cases?
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How are consumer industries reacting to surging COVID-19 cases?
Where are B2B Event Dollars Going?
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Where are B2B Event Dollars Going?
What Percentage of Brands Use Programmatic in Their Advertising Mix?
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What Percentage of Brands Use Programmatic in Their Advertising Mix?
Highlights from NewFronts 2020: What You Need to Know
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Highlights from NewFronts 2020: What You Need to Know
Checking in on Travel's Turbulent Ride
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Checking in on Travel's Turbulent Ride
How is COVID-19 Impacting Regional Spending?
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How is COVID-19 Impacting Regional Spending?
M&A Report: Stitch Labs, Maser Consulting and Electric Imp In the News
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M&A Report: Stitch Labs, Maser Consulting and Electric Imp In the News
How does COVID-19 Impact Business Travel Advertising?
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How does COVID-19 Impact Business Travel Advertising?
Programmatic Advertising in the First Half of 2020
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Programmatic Advertising in the First Half of 2020
M&A Report: RouteMatch, Caesars Entertainment and OPAQ in the News
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M&A Report: RouteMatch, Caesars Entertainment and OPAQ in the News
M&A Report: Sustainalytics, Orions Systems and Portola In the News
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M&A Report: Sustainalytics, Orions Systems and Portola In the News
Which Industries Are Increasing Ad Spend on B2B Websites?
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Which Industries Are Increasing Ad Spend on B2B Websites?
How Social is Gearing Up for the Election
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How Social is Gearing Up for the Election
What is the State of Events in July?
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What is the State of Events in July?
Driving Growth in Q3: A Panel Recap from MediaRadar, AudienceX, MediaMath
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Driving Growth in Q3: A Panel Recap from MediaRadar, AudienceX, MediaMath
Peacock Launches This Week: What Makes it Different From Other Streaming Services?
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Peacock Launches This Week: What Makes it Different From Other Streaming Services?
State of Podcasts Amid COVID-19
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State of Podcasts Amid COVID-19
Fleets Are On The Road and Ad Spending Is Up
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Fleets Are On The Road and Ad Spending Is Up
What You Need To Know About YouTube's New Direct Response Solutions
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What You Need To Know About YouTube's New Direct Response Solutions
What is the State of Manufacturing Ad Spend?
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What is the State of Manufacturing Ad Spend?
M&A Report: OverDrive, Grubhub and Vital Proteins In the News
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M&A Report: OverDrive, Grubhub and Vital Proteins In the News
Biggest Movers In Programmatic In May
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Biggest Movers In Programmatic In May
With Increased Video Game Usage, How Are In-Game Ads Adjusting?
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With Increased Video Game Usage, How Are In-Game Ads Adjusting?
M&A Report: Apple, Stratos Genomics and Themis In the News
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M&A Report: Apple, Stratos Genomics and Themis In the News
Webinars Continue to Grow Amid Social Distancing
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Webinars Continue to Grow Amid Social Distancing
How has COVID-19 impacted automotive advertising?
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How has COVID-19 impacted automotive advertising?
M&A Report: Adweek, Peak and Tiffany & Co. In the News
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M&A Report: Adweek, Peak and Tiffany & Co. In the News
How Has Software Advertising Adjusted Amid COVID?
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How Has Software Advertising Adjusted Amid COVID?
Which Industries Are Seeing Ad Dollars Rebound?
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Which Industries Are Seeing Ad Dollars Rebound?
Will A Boost In Domestic Travel Change Tourism Advertising?
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Will A Boost In Domestic Travel Change Tourism Advertising?
M&A Report: Mapillary, Ready at Dawn and ActivePDF In the News
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M&A Report: Mapillary, Ready at Dawn and ActivePDF In the News
What's new at Snapchat? Highlights from Snap Partner Summit 2020
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What's new at Snapchat? Highlights from Snap Partner Summit 2020
Industries Upping Ad Spend As Consumers Adjust To The New Normal
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Industries Upping Ad Spend As Consumers Adjust To The New Normal
M&A Report: Verse, Simplecast and Microsoft In the News
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M&A Report: Verse, Simplecast and Microsoft In the News