Convince & Convert

Why Marketers Need to Rethink Influencer Targeting

Article

Why Marketers Need to Rethink Influencer Targeting

5 Ingredients of Effective Lead Nurturing

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5 Ingredients of Effective Lead Nurturing

It's Time to Own Your Social Community

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It's Time to Own Your Social Community

How to Survey Your Audience

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How to Survey Your Audience

Do Social Referrals Affect Organic Traffic?

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Do Social Referrals Affect Organic Traffic?

The Pinterest Buy Button Might Rock Your Ecommerce

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The Pinterest Buy Button Might Rock Your Ecommerce

How Top Brands Are Using Cinemagraphs for Unexpected Social Content

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How Top Brands Are Using Cinemagraphs for Unexpected Social Content

Better YouTube Marketing in 5 Steps

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Better YouTube Marketing in 5 Steps

3 Rules for Better Video Marketing

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3 Rules for Better Video Marketing

Are You Looking at the Best Marketing Metrics?

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Are You Looking at the Best Marketing Metrics?

5 Marketing Failures and How to Fix Them

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5 Marketing Failures and How to Fix Them

The 15 Steps to Make a Great Podcast

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The 15 Steps to Make a Great Podcast

Crowdsource Your Way to the Best Landing Page

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Crowdsource Your Way to the Best Landing Page

33 Ways Your Social Media Plan Will Make You More Successful

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33 Ways Your Social Media Plan Will Make You More Successful

5 Brands Who Rocked the Social Media Red Carpet During the Oscars

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5 Brands Who Rocked the Social Media Red Carpet During the Oscars

Your 16-Point Content Publishing Checklist

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Your 16-Point Content Publishing Checklist

How to Make Better Visualizations for Your Blog

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How to Make Better Visualizations for Your Blog

How to Write an Irresistible Headline

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How to Write an Irresistible Headline

Marketing and Email Signatures: A Love Story

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Marketing and Email Signatures: A Love Story

How to Own Your Blogger Outreach Process

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How to Own Your Blogger Outreach Process

37 Brands, One Big Game Ad: Newcastle Crowdfunds Their Super Bowl Ad

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37 Brands, One Big Game Ad: Newcastle Crowdfunds Their Super Bowl Ad

4 of the Best Blogger Outreach Strategies

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4 of the Best Blogger Outreach Strategies

The Lord of the Content: Fellowship of the Reader

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The Lord of the Content: Fellowship of the Reader

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You've Got Brand Ambassadors. Now What?

Let Your Humanity Shine in Social Media

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Let Your Humanity Shine in Social Media

How to Create Time for Writing Great Content

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How to Create Time for Writing Great Content

EGC is the Key Content Marketing Trend

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EGC is the Key Content Marketing Trend

How to Score the Best Clients For Your Agency

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How to Score the Best Clients For Your Agency

Going Programmatic to Get Your Content Seen

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Going Programmatic to Get Your Content Seen

How to Convince People to Do Your Marketing For You

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How to Convince People to Do Your Marketing For You

Don't Let Your Secret Sauce Kill Your Content Marketing

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Don't Let Your Secret Sauce Kill Your Content Marketing

Can't Miss Campaign: Your Year with Nike+

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Can't Miss Campaign: Your Year with Nike+

Write Like a Pro: 5 Techniques Top Bloggers Use to Write Successful Blog Posts

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Write Like a Pro: 5 Techniques Top Bloggers Use to Write Successful Blog Posts

4 Things You Need to Know Before You Pitch

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4 Things You Need to Know Before You Pitch

How To Get Your Team To Create More Consistent Content

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How To Get Your Team To Create More Consistent Content

How the BBC is Approaching News Coverage on Social Media

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How the BBC is Approaching News Coverage on Social Media

5 Reasons to Use Social Media Even If It's Not Driving (Free) Traffic

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5 Reasons to Use Social Media Even If It's Not Driving (Free) Traffic

BMW Takes a Page from Snapchat in New Snowchat Campaign

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BMW Takes a Page from Snapchat in New Snowchat Campaign

Hack Your Email Growth Rate with This List-Building Tool

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Hack Your Email Growth Rate with This List-Building Tool

How to Translate B2B Best Practices Into B2C Marketing Strategy

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How to Translate B2B Best Practices Into B2C Marketing Strategy

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Can You Build a Content Marketing Super Brand

New Social Media Research Uncovers the Big Problem for Businesses

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New Social Media Research Uncovers the Big Problem for Businesses

How 4 Social Media Predictions Impact Email Marketers

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How 4 Social Media Predictions Impact Email Marketers

Newcastle Is Crowdfunding Their Super Bowl Ad

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Newcastle Is Crowdfunding Their Super Bowl Ad

How to Win Instagram with Six Simple Tests

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How to Win Instagram with Six Simple Tests

How to Build Stronger Bonds With Your Community

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How to Build Stronger Bonds With Your Community

How to Create Effective Competitor Campaigns Without Pointing Fingers

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How to Create Effective Competitor Campaigns Without Pointing Fingers

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5 Tips for Finding the Right Social Influencers for Your Brand

How Facebook Ruined Christmas

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How Facebook Ruined Christmas

Top 4 Digital Priorities for Higher Ed CMOs

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Top 4 Digital Priorities for Higher Ed CMOs

Convince & Convert's 14 Best Digital Marketing Blog Posts of 2014

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Convince & Convert's 14 Best Digital Marketing Blog Posts of 2014

How to Improve Your Content Promotion in 10 Words (or Less)

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How to Improve Your Content Promotion in 10 Words (or Less)

How to Use Predictive Content Analytics

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How to Use Predictive Content Analytics

Social Media ROI's Missing Ingredient

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Social Media ROI's Missing Ingredient

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Can Your Brand Benefit from Digital Detox?

How to Drill Down to Your True Target Audience

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How to Drill Down to Your True Target Audience

Facebook Just Told Us How to Do Facebook Marketing

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Facebook Just Told Us How to Do Facebook Marketing

10 Important Statistics Your Company Needs to Know About Providing Discounts

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10 Important Statistics Your Company Needs to Know About Providing Discounts

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

ABC's World News Tonight Debuts Facebook Newscast

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ABC's World News Tonight Debuts Facebook Newscast

Should Social Media Be Taught in High School

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Should Social Media Be Taught in High School

25 Questions I Ask About B2B Content Marketing

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25 Questions I Ask About B2B Content Marketing

A Better Guide to Promoting Your Content with Social Media

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A Better Guide to Promoting Your Content with Social Media

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Don't Forget the Big Picture in Social Media Strategy

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Don't Forget the Big Picture in Social Media Strategy

Are Social Media Jobs About to Disappear

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Are Social Media Jobs About to Disappear

Harvey Nichols Helps Customers Clear Up Holiday Gift Misunderstandings

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Harvey Nichols Helps Customers Clear Up Holiday Gift Misunderstandings

Why Last Week's FTC Twitter Violation is a Total #GameChanger

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Why Last Week's FTC Twitter Violation is a Total #GameChanger

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How to Use Brand Storylines to Spark Social Media Engagement

23 Reasons Why Businesspeople Love Podcasts

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23 Reasons Why Businesspeople Love Podcasts

How Content Platforms Inspire Internal Stakeholders to Blog More Often

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How Content Platforms Inspire Internal Stakeholders to Blog More Often

4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

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4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

5 Shifts to Fix Your Social Media Metrics

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5 Shifts to Fix Your Social Media Metrics

3 Unique Ways Brands Are Approaching Content Creation

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3 Unique Ways Brands Are Approaching Content Creation

The Best Video Content About the Greatest Feeling on Earth

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The Best Video Content About the Greatest Feeling on Earth

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Marketers Everywhere: Stop Marketing Your Brand

Indiana University Athletics Bring Fan's Twitter Stories to Life

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Indiana University Athletics Bring Fan's Twitter Stories to Life

8 Simple Tweaks to Boost Website Conversions

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8 Simple Tweaks to Boost Website Conversions

5 Examples of Inspired Checkout Processes That Bring Results

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5 Examples of Inspired Checkout Processes That Bring Results

Nine A/B Tests You Should Run on Your Newsletter

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Nine A/B Tests You Should Run on Your Newsletter

Dance Content Into The Heart of Your Reader

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Dance Content Into The Heart of Your Reader

How to Track Mobile App Conversions

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How to Track Mobile App Conversions

Land Rover Teams Up With British Author to Launch Experiential Novel on Tumblr

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Land Rover Teams Up With British Author to Launch Experiential Novel on Tumblr

Here's how you make marketing people love

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Here's how you make marketing people love

Does Your Inbound Marketing Funnel Have Enough Room For Trust?

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Does Your Inbound Marketing Funnel Have Enough Room For Trust?

The Keys To Writing Compelling, Creative Content

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The Keys To Writing Compelling, Creative Content

A new search engine for marketing podcasts

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A new search engine for marketing podcasts

How to Use Trending Triggers to Create Contagious Content

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How to Use Trending Triggers to Create Contagious Content

A Systematic 3D Approach to Brainstorming New Content Topics

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A Systematic 3D Approach to Brainstorming New Content Topics

Is Customer Service a Part of Your Marketing Budget?

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Is Customer Service a Part of Your Marketing Budget?

The time I spent the World Series in handcuffs

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The time I spent the World Series in handcuffs

What You Can Learn From Taylor Swift's New Album Instagram Teaser Campaign

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What You Can Learn From Taylor Swift's New Album Instagram Teaser Campaign

3 Tips to Reach Generation Z on YouTube

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3 Tips to Reach Generation Z on YouTube

The Most Underrated Marketing Tactic at Your Fingertips

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The Most Underrated Marketing Tactic at Your Fingertips

How to Help Your Social Media Customer Service

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How to Help Your Social Media Customer Service

How a Foreign Advertisement is Gaining Success

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How a Foreign Advertisement is Gaining Success

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