Simon Data

Simon Data

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What Marketers Can Learn From Baseball's Sabermetrics Movement
Article
What Marketers Can Learn From Baseball's Sabermetrics Movement
The Data Unlocked Podcast
Article
The Data Unlocked Podcast
Single Customer View- The Unified View of Your Marketing
Article
Single Customer View- The Unified View of Your Marketing
Data Privacy Legislation Isn't Going Away, Here's What That Means
Article
Data Privacy Legislation Isn't Going Away, Here's What That Means
Bringing Data to Every Customer Interaction
Article
Bringing Data to Every Customer Interaction
The Hidden Powers of Your Salesforce Stack
Article
The Hidden Powers of Your Salesforce Stack
Seamless customer architecture
Article
Seamless customer architecture
Fireside chat with Betterment VP of Growth
Article
Fireside chat with Betterment VP of Growth
Financial Services CxO Roundtable Recap
Article
Financial Services CxO Roundtable Recap
When Your ESP Goes Extinct: How to Navigate Life After Bronto
Article
When Your ESP Goes Extinct: How to Navigate Life After Bronto
Digital Marketing Triggers & Creating a Culture of Experimentation, Volume II
Article
Digital Marketing Triggers & Creating a Culture of Experimentation, Volume II
3 Marketing Strategy Secrets From Capital One and Equinox 🤐
Article
3 Marketing Strategy Secrets From Capital One and Equinox 🤐
Build vs. Buy: Technical Debt and Unique Differentiators
Article
Build vs. Buy: Technical Debt and Unique Differentiators
Simon Data Recognized As Leader in Customer Data Platform Technology
Article
Simon Data Recognized As Leader in Customer Data Platform Technology
Five Questions With Simon CPO Doina Harris
Article
Five Questions With Simon CPO Doina Harris
Building the Best-Fit Marketing Technology Stack
Article
Building the Best-Fit Marketing Technology Stack
Fighting Gravity: How to Escape the Marketing Black Hole
Article
Fighting Gravity: How to Escape the Marketing Black Hole
How to Build a First Party Data Strategy
Article
How to Build a First Party Data Strategy
How Do You Measure the Success of a CDP?
Article
How Do You Measure the Success of a CDP?
What is Customer Context & Why is it Important to Keep it Complete?
Article
What is Customer Context & Why is it Important to Keep it Complete?
Is Your Marketing Technology Your Biggest Marketing Obstacle?
Article
Is Your Marketing Technology Your Biggest Marketing Obstacle?
How to Drive the Behaviors that Reverse Abandonment
Article
How to Drive the Behaviors that Reverse Abandonment
Why Facebook Really Acquired Kustomer & What the Future Holds
Article
Why Facebook Really Acquired Kustomer & What the Future Holds
CDPs, the Loyalty Funnel, and Growth
Article
CDPs, the Loyalty Funnel, and Growth
Simon Data 3x Leader in CDP Space via Fall G2 Rankings
Article
Simon Data 3x Leader in CDP Space via Fall G2 Rankings
Twilio acquired Segment. Why? And was it a good idea?
Article
Twilio acquired Segment. Why? And was it a good idea?
The "5 C's" of Cross-Channel Marketing
Article
The "5 C's" of Cross-Channel Marketing
Redefining the Lifecycle Marketing Process
Article
Redefining the Lifecycle Marketing Process
Top-Tier Personalization Strategies for Subscription Brands
Article
Top-Tier Personalization Strategies for Subscription Brands
Simon Solves for Personalization with New CDP Features & Products
Article
Simon Solves for Personalization with New CDP Features & Products
Thinking About Building or Buying a CDP?
Article
Thinking About Building or Buying a CDP?
Our $30 Million Series C
Article
Our $30 Million Series C
A CDP 's 5 Secret Powers of Customer Data Exposed
Article
A CDP 's 5 Secret Powers of Customer Data Exposed
The CDP Conversation Between Agencies & Clients
Article
The CDP Conversation Between Agencies & Clients
Understanding the Customer Data Platform
Article
Understanding the Customer Data Platform
Simon Data Welcomes Anita Absey as Chief Revenue Officer
Article
Simon Data Welcomes Anita Absey as Chief Revenue Officer
Get a 360 Degree Customer View with a CDP
Article
Get a 360 Degree Customer View with a CDP
A Principled Approach to Digital Transformation for the Modern CMO
Article
A Principled Approach to Digital Transformation for the Modern CMO
The new Salesforce CDP: Don't put all your eggs in one stack
Article
The new Salesforce CDP: Don't put all your eggs in one stack
Optimize Your Personalized Marketing with a CDP
Article
Optimize Your Personalized Marketing with a CDP
Building a Best Practice Welcome Experience
Article
Building a Best Practice Welcome Experience
Is Future-Proofing a Myth? Financial Services Executive Roundtable Recap
Article
Is Future-Proofing a Myth? Financial Services Executive Roundtable Recap
G2 Summer Rankings Shows Simon Data a Leader in the CDP Space
Article
G2 Summer Rankings Shows Simon Data a Leader in the CDP Space
How Travel & Leisure Co. Delivers Personalization with Snowflake & Simon
Article
How Travel & Leisure Co. Delivers Personalization with Snowflake & Simon
Salesforce's CDP: Just Another Brick in the Wall
Article
Salesforce's CDP: Just Another Brick in the Wall
5 Key Areas to Consider During the CDP RFP Process
Article
5 Key Areas to Consider During the CDP RFP Process
Empathy as a workplace superpower
Article
Empathy as a workplace superpower
Silos Run Deep: Sept 2020 Executive Roundtable Recap
Article
Silos Run Deep: Sept 2020 Executive Roundtable Recap
Traveling beyond 2020 to reimagine the customer experience
Article
Traveling beyond 2020 to reimagine the customer experience
What is Triggered Email Marketing, Really?
Article
What is Triggered Email Marketing, Really?
Turn Your Tech Stack into an Ecosystem: A Technologist's Guide, Part 1
Article
Turn Your Tech Stack into an Ecosystem: A Technologist's Guide, Part 1
CDP Selection in Three Steps: What Matters When Choosing Your Partner
Article
CDP Selection in Three Steps: What Matters When Choosing Your Partner
What Good AI Should Do For Your Business
Article
What Good AI Should Do For Your Business
Better Marketing Campaign Management with a CDP
Article
Better Marketing Campaign Management with a CDP
How to Maximize the Value of First- and Zero-Party Data
Article
How to Maximize the Value of First- and Zero-Party Data
Three Big Barriers to Scaling Personalization
Article
Three Big Barriers to Scaling Personalization
Digital Marketing Triggers & Creating a Culture of Experimentation, Volume I
Article
Digital Marketing Triggers & Creating a Culture of Experimentation, Volume I
Digital Transformation: Is It Just a Buzzword?
Article
Digital Transformation: Is It Just a Buzzword?
Building a modern marketing organization
Article
Building a modern marketing organization
The Eight Reasons Your Triggered Messaging Doesn't Work (in 2021)
Article
The Eight Reasons Your Triggered Messaging Doesn't Work (in 2021)
Customer Data Management for Marketers
Article
Customer Data Management for Marketers
Turn Your Tech Stack into an Ecosystem: A Technologist's Guide, Part 2
Article
Turn Your Tech Stack into an Ecosystem: A Technologist's Guide, Part 2
Webinar Recap, "Digital Transformation: The Marketing and Experience Imperative"
Article
Webinar Recap, "Digital Transformation: The Marketing and Experience Imperative"