WordStream

WordStream

Website LinkedIn Twitter
How to Pass the AdWords Certification Exam
Article
How to Pass the AdWords Certification Exam
Blog Strategies: How to Build Relationships with Bloggers
Article
Blog Strategies: How to Build Relationships with Bloggers
Google AdWords Destination URL Report: How to Use the Destination URL Report in AdWords
Article
Google AdWords Destination URL Report: How to Use the Destination URL Report in AdWords
RIP Exact Match and Phrase Match in AdWords!
Article
RIP Exact Match and Phrase Match in AdWords!
5 Ways to Wield More Word of Mouth Marketing Power
Article
5 Ways to Wield More Word of Mouth Marketing Power
Top 10 PPC Trends to Jump on in 2019
Article
Top 10 PPC Trends to Jump on in 2019
Link Building Magic: How to Turn Citations into Links
Article
Link Building Magic: How to Turn Citations into Links
Ask the Experts: Intro to Negative Keyword Match Types
Article
Ask the Experts: Intro to Negative Keyword Match Types
How Much Does Facebook Advertising Cost? [PPC U]
Article
How Much Does Facebook Advertising Cost? [PPC U]
Google AdWords Demographic Reporting via the Dimensions Tab
Article
Google AdWords Demographic Reporting via the Dimensions Tab
How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager
Article
How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager
Goal Talk Podcast Episode 11: Small Business Marketing During COVID-19
Article
Goal Talk Podcast Episode 11: Small Business Marketing During COVID-19
YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos
Article
YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos
Google Bans Ads for Government Documents & Services | [site:name]
Article
Google Bans Ads for Government Documents & Services | [site:name]
Facebook Ads Not Delivering? 4 Reason Why + What to Do Now | [site:name]
Article
Facebook Ads Not Delivering? 4 Reason Why + What to Do Now | [site:name]
AdWords for Beginners - Explaining Pay-Per Click (PPC) to Clients & Novices
Article
AdWords for Beginners - Explaining Pay-Per Click (PPC) to Clients & Novices
What Ecommerce Brand Bidders Can Learn from Amazon Advertising
Article
What Ecommerce Brand Bidders Can Learn from Amazon Advertising
Fighting Cross-Campaign Ad Poaching with Negative Keyword Lists
Article
Fighting Cross-Campaign Ad Poaching with Negative Keyword Lists
Why Recent College Grads Should Consider a Career in PPC
Article
Why Recent College Grads Should Consider a Career in PPC
Google Releases New Quality Score Info: What's Really New Here?
Article
Google Releases New Quality Score Info: What's Really New Here?
How to Get New Clients: Top 6 Tips from Successful PPC Agencies
Article
How to Get New Clients: Top 6 Tips from Successful PPC Agencies
The PPC Guide for Beginners, Part 4: Finding Your Keywords
Article
The PPC Guide for Beginners, Part 4: Finding Your Keywords
Facebook Graph Search & Privacy Concerns: Should You Be Worried?
Article
Facebook Graph Search & Privacy Concerns: Should You Be Worried?
What Is Evergreen Content & Why Does It Matter for SEO?
Article
What Is Evergreen Content & Why Does It Matter for SEO?
Who Uses Bing, Anyway? 10 Surprising Ways You Probably Do
Article
Who Uses Bing, Anyway? 10 Surprising Ways You Probably Do
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
Article
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
Google Announces Major Changes to Ad Rotation Settings
Article
Google Announces Major Changes to Ad Rotation Settings
What Mobile-First Indexing Means for You as an Advertiser
Article
What Mobile-First Indexing Means for You as an Advertiser
ETA (and More) Coming to Dynamic Search Ads
Article
ETA (and More) Coming to Dynamic Search Ads
Top SEO Web Design Company Websites
Article
Top SEO Web Design Company Websites
3 Data-Backed Insights from Our Latest Google Ads Benchmarks
Article
3 Data-Backed Insights from Our Latest Google Ads Benchmarks
Everything You Want to Know About Quality Score & Landing Pages
Article
Everything You Want to Know About Quality Score & Landing Pages
Google vs. Amazon: The Battle for Ecommerce Dominance
Article
Google vs. Amazon: The Battle for Ecommerce Dominance
How COVID-19 Is Affecting Small Businesses & Marketers | [site:name]
Article
How COVID-19 Is Affecting Small Businesses & Marketers | [site:name]
How Much Are Mobile Brand Searches Really Worth? (Data)
Article
How Much Are Mobile Brand Searches Really Worth? (Data)
3 Major Differences Between Google Ads and Microsoft Advertising
Article
3 Major Differences Between Google Ads and Microsoft Advertising
3 Reasons to Ditch Your Messy AdWords Account and Start Over
Article
3 Reasons to Ditch Your Messy AdWords Account and Start Over
The CARES Act Paycheck Protection Program: What You Need to Know
Article
The CARES Act Paycheck Protection Program: What You Need to Know
Top 12 Social Media Marketing Tools for 2019
Article
Top 12 Social Media Marketing Tools for 2019
7 Marketing Clichés that Make You Sound Like a Hack
Article
7 Marketing Clichés that Make You Sound Like a Hack
The 9 Best Small Business Podcasts (and What They Taught Us)
Article
The 9 Best Small Business Podcasts (and What They Taught Us)
Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices
Article
Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices
7 PPC Agency Strategies to Save Time and Get Better Results for Your Clients
Article
7 PPC Agency Strategies to Save Time and Get Better Results for Your Clients
The Future of PageRank: 13 Experts on the Dwindling Value of the Link
Article
The Future of PageRank: 13 Experts on the Dwindling Value of the Link
7 Prospecting Strategies for PPC Agencies
Article
7 Prospecting Strategies for PPC Agencies
9 Ways to Improve Your LinkedIn Lead Generation Ads Today
Article
9 Ways to Improve Your LinkedIn Lead Generation Ads Today
5 Strategies to Make Your Agency More Profitable & Scalable
Article
5 Strategies to Make Your Agency More Profitable & Scalable
5 Benefits of a Content Marketing Mission Statement
Article
5 Benefits of a Content Marketing Mission Statement
When Should You Pause Google AdWords Keywords?
Article
When Should You Pause Google AdWords Keywords?
3 Reasons Why Your Cross-Platform PPC Strategy Needs Quora Marketing
Article
3 Reasons Why Your Cross-Platform PPC Strategy Needs Quora Marketing
The WordStream Field Guide to the Google Search Page
Article
The WordStream Field Guide to the Google Search Page
Uh-Oh, A Third of Your Display Ad Impressions Are Worthless! Here's What to Do About It
Article
Uh-Oh, A Third of Your Display Ad Impressions Are Worthless! Here's What to Do About It
The PPC Toolbox, Part 1: Tracking, Bulk Editing, and Keyword Expansion
Article
The PPC Toolbox, Part 1: Tracking, Bulk Editing, and Keyword Expansion
Small Agency Hacks: 7 Low-Cost Ways to Manage Client Social Media Accounts
Article
Small Agency Hacks: 7 Low-Cost Ways to Manage Client Social Media Accounts
6 Google Analytics Tips for Business Insight Way Beyond Traffic
Article
6 Google Analytics Tips for Business Insight Way Beyond Traffic
Native Advertising Examples: 5 of the Best (and Worst)
Article
Native Advertising Examples: 5 of the Best (and Worst)
Boost Your Facebook Video Views with These 6 Tactics
Article
Boost Your Facebook Video Views with These 6 Tactics
How to Get High-Quality B2B Leads with Facebook Ads
Article
How to Get High-Quality B2B Leads with Facebook Ads
Vanity URL: What It Is, And Why Your Life Is Worse Without It
Article
Vanity URL: What It Is, And Why Your Life Is Worse Without It
How to Build a Blogger Outreach Campaign, Part 2
Article
How to Build a Blogger Outreach Campaign, Part 2
Quality Score Hacks: 3 Sneaky Ways to Increase Your Quality Score
Article
Quality Score Hacks: 3 Sneaky Ways to Increase Your Quality Score
Clearing Up Negative Broad Match in AdWords
Article
Clearing Up Negative Broad Match in AdWords
How to Use Schema Markup for SEO | [site:name]
Article
How to Use Schema Markup for SEO | [site:name]
Breaking: Exact Match Keywords No Longer Exact Match
Article
Breaking: Exact Match Keywords No Longer Exact Match
5 Tips for Passing PPC Certification Exams
Article
5 Tips for Passing PPC Certification Exams
8 Advanced Tips for Advertising on Amazon
Article
8 Advanced Tips for Advertising on Amazon
Hack Your Sales Funnel with Facebook Interest & Behavior Targeting
Article
Hack Your Sales Funnel with Facebook Interest & Behavior Targeting
PPC Keyword Research Guide: How to Find the Words for Your Paid Search Campaigns
Article
PPC Keyword Research Guide: How to Find the Words for Your Paid Search Campaigns
5 More Ways to Lower Your Cost per Acquisition in PPC
Article
5 More Ways to Lower Your Cost per Acquisition in PPC
Facebook Ads for Dentists: 9 Tips to Out-Shine Your Competitors
Article
Facebook Ads for Dentists: 9 Tips to Out-Shine Your Competitors
How to Find Bigger AND Better Audiences to Reach Using Google Analytics
Article
How to Find Bigger AND Better Audiences to Reach Using Google Analytics
The 411 on Low Search Volume Keywords
Article
The 411 on Low Search Volume Keywords
How to Create Amazing Facebook Audiences You Can Actually Sell To
Article
How to Create Amazing Facebook Audiences You Can Actually Sell To
7 No B.S. Tips: How to Get Freelance Writing Jobs
Article
7 No B.S. Tips: How to Get Freelance Writing Jobs
The Top 10 Best PPC Hacks ... Ever!
Article
The Top 10 Best PPC Hacks ... Ever!
Review of Mention, a Great Alternative to Google Alerts for Brand Monitoring
Article
Review of Mention, a Great Alternative to Google Alerts for Brand Monitoring
Top 7 Video Advertising Trends of 2019
Article
Top 7 Video Advertising Trends of 2019
5 Agency Reporting Tips to Prove Your Value to Clients
Article
5 Agency Reporting Tips to Prove Your Value to Clients
10 Tips for Taking on SaaS Clients as a Marketing Agency
Article
10 Tips for Taking on SaaS Clients as a Marketing Agency
The Best Tweets of All Time: Our List of the Most Important, Record-Breaking Tweets Ever
Article
The Best Tweets of All Time: Our List of the Most Important, Record-Breaking Tweets Ever
How to Beat PPC Seasonality with MSAN & Google Display Network
Article
How to Beat PPC Seasonality with MSAN & Google Display Network
10 Affordable Marketing Automation Tools for Small Businesses
Article
10 Affordable Marketing Automation Tools for Small Businesses
Should You Use the New Google Ads Insights Page? [Pros and Cons]
Article
Should You Use the New Google Ads Insights Page? [Pros and Cons]
The 9 Best Sales Forecast Templates for Growing Your Local Business
Article
The 9 Best Sales Forecast Templates for Growing Your Local Business
4 Tips to Succeed Using Google Ads Broad Match (with Data!)
Article
4 Tips to Succeed Using Google Ads Broad Match (with Data!)
3 Reasons to Drop Everything & Build Expanded Text Ads NOW
Article
3 Reasons to Drop Everything & Build Expanded Text Ads NOW
How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads
Article
How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads
Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs
Article
Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs
How to Set Up Ad Scheduling RIGHT (+the Finer Details You Need to Know)
Article
How to Set Up Ad Scheduling RIGHT (+the Finer Details You Need to Know)
Bing Expanded Text Ads: 5 Things You Need to Know
Article
Bing Expanded Text Ads: 5 Things You Need to Know
17 Must-Have Productivity Tools for Small Business Owners & Marketers
Article
17 Must-Have Productivity Tools for Small Business Owners & Marketers
How to Optimize Microsoft Ads With LinkedIn Audiences | [site:name]
Article
How to Optimize Microsoft Ads With LinkedIn Audiences | [site:name]
Link Roundup: Online Marketing Highlights of the Week
Article
Link Roundup: Online Marketing Highlights of the Week
Web Content Writers Wanted!
Article
Web Content Writers Wanted!
Crushing on Love Letters: A Valentine's Day Case Study in User Engagement
Article
Crushing on Love Letters: A Valentine's Day Case Study in User Engagement
The 7 Deadly Sins of PPC: Greed #ppcsins
Article
The 7 Deadly Sins of PPC: Greed #ppcsins