New North exists to help B2B technology companies grow with better marketing – because B2B technology marketing is hard. We’ve found that companies in the B2B tech space are selling high-price-point offerings to niche audiences. That’s a difficult task, especially when clients don’t fully understand the value that companies provide. As a result, too many organizations are spending marketing budgets without a clear strategic plan and little hope for measurable results. But marketing doesn’t have to be a mystery. We’ve helped Fortune 500 firms and growing tech startups to hit growth goals, enter new markets, and get acquired. Our strategies are driven by data and our results are measurable. Today, after years of honing processes and assembling an expert team, New North is built to make B2B technology marketing easier – and more effective.

Kalyna Marketing is a boutique marketing agency founded by Mariya Delano in 2021. We provide content-driven marketing help to B2B brands, with a focus on SaaS and technical subject matter. Our services range from organic marketing strategy to content creation & distribution. We believe that companies can achieve better marketing outcomes at lower spend if they look past “best practices” and focus on effectively communicating with their target audiences. We help B2B brands empower their superfans to build brand awareness, earn more traffic, and increase conversions. Specialties: Marketing, Content Marketing, SaaS, Digital Marketing, Marketing Strategy, Cybersecurity, Fintech, B2B, B2B Content Marketing, Writing, Notion, Martech, SEO, Content Creation, Content Strategy, Blogs, Reports, Whitepapers, E-books, Technical Writing, Audience Research, Content Research, Content Audit, Content Insights, Helpful Content, SME Interviews, Original Research, Interviews, Content repurposing, Content refresh, SparkToro consulting.