Ever grown out your hair or beard?

Then you've experienced that weird in-between phase. It's uncomfortable, unkempt, and far from ideal. You have an idea of where things are going, but this...this is not it.

That's exactly where B2B content marketing is right now.

Simply put, an SEO-only approach to content is running out of gas. It's just not the Holy Grail it used to be. We all turn to Google to find answers to our questions, but when we have a real challenge-something we need to take seriously-we skip over the majority of blogs and instead turn elsewhere.