Associated with
George Brontén
7 min read
Who is the "Decision Maker"? 3 common sales mistakes and how to solve them
Most salespeople don't really know what a buying decision maker is, even though they think they do. These salespeople may think the decision maker is the executive, or the budget holder, or whoever is in charge of procurement. I would argue that this is the #1 problem that salespeople do.
More
Ways to Read:
🧃
Juice It
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Membrain
Explore more in
CRM
![[Event Preview] GTM Partners Emerging Technology Showcase](https://main-app-production-public.s3.amazonaws.com/fe1f7bgstwfm0j0q3yd535n4jmox "[Event Preview] GTM Partners Emerging Technology Showcase")
Featured by Women In Sales
