Associated with
George Brontén
7 min read
Who is the "Decision Maker"? 3 common sales mistakes and how to solve them
Most salespeople don't really know what a buying decision maker is, even though they think they do. These salespeople may think the decision maker is the executive, or the budget holder, or whoever is in charge of procurement. I would argue that this is the #1 problem that salespeople do.
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