Existing on a variety of social media platforms is vital for your business, no matter your industry. However, providing your audience with content on multiple social media platforms can be exhausting - not to mention difficult, but that's where social media automation comes in. Social media marketing automation allows you to systematize your social media presence and make better use of your time on other marketing channels.

But what is social media automation? Why should you use social media automation? What are the best social media automation tools?