SEMrush case study: Why collect raw cost data on Facebook Ads?
Associated with
Vlada Malysheva Vlada Malysheva
Konstantin Perevozchikov Konstantin Perevozchikov
4 min read
SEMrush case study: Why collect raw cost data on Facebook Ads?

How the SEMrush team uses raw data collected using the Facebook Ads → Google BigQuery pipeline from OWOX BI to analyze the effectiveness of advertising campaigns.

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