Google Analytics 4 (GA4) has introduced a new way to track user interactions on websites and apps through its Events report. This powerful tool provides insights into user behavior and engagement, allowing businesses to better understand how users are interacting with their products and services. With a more granular view of events, GA4 enables marketers and website owners to make data-driven decisions for optimizing user experiences and conversions.

The GA4 Events report differs from Universal Analytics, its predecessor, in several ways. For instance, GA4 focuses on automatically collected events and their detailed parameters. This makes it easier for marketers to dive into the data and uncover valuable insights. Furthermore, GA4 offers advanced reporting techniques and seamless integration with other Google tools, such as Google Ads and Google Tag Manager, enabling a more comprehensive understanding of user interactions and marketing campaign performance.