Associated with
Shuang Esther Shan
38 min read
The Beauty of Empathy: How India's SUGAR Cosmetics Disrupted the Market by Focusing on Underserved Customers
In this episode of Shopify Masters, Vineeta Singh of SUGAR Cosmetics shares with us how she grew the brand from online only to having over 10,000 retail touch-points, and becoming an industry disruptor that raised $21 Million in Series C funding.
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