PUMA is a major international sportswear company that designs and manufactures athletic and casual footwear, apparel, and accessories.
"The Audience platform was an important tool in precisely unearthing the influential users we wanted to use for our campaigns. It would be difficult to manually discover these niche profiles; however, using Audience made it a lot easier for us to hone in on the best profiles for us to work within each city."
- Leslie Fines, Social & Content Strategy Manager, Digitas