Ninety-eight percent of consumers are more likely to purchase after an experience with a company how are you leveraging your content to maximize your business' value?
Sales, marketing, and HR teams are discovering that though static images, PDFs, and presentations might inform their customers or employees, they don't create unique experiences that come with interaction.
So why does an interactive content design make consumers more likely to buy? How can it help your employees feel more engaged?
We dove into the research to look at why interactive content creates powerful experiences and how you can incorporate interactivity into your content strategy.