Summary: In the era of digital marketing, most companies rely on online channels to generate leads and help close deals. And although virtual campaigns offer affordability and increased efficiency, the process of undergoing a true "digital transformation" for your organization can still be daunting. For many business owners strapped for time and budget, even knowing how to get started down the path to digital transformation can be a challenge. This is part of the reason why automation is becoming more critical for busy marketers who rely on clean data. However, it should be said that data isn't everything. It can