Putting the Message in the Medium: How SharpSpring helped one marketing firm implement omnichannel strategies for digital transformation
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Scott Hoffman Scott Hoffman
Posted Oct 25, 2022 6 min read
Putting the Message in the Medium: How SharpSpring helped one marketing firm implement omnichannel strategies for digital transformation

Summary: In the era of digital marketing, most companies rely on online channels to generate leads and help close deals. And although virtual campaigns offer affordability and increased efficiency, the process of undergoing a true "digital transformation" for your organization can still be daunting. For many business owners strapped for time and budget, even knowing how to get started down the path to digital transformation can be a challenge. This is part of the reason why automation is becoming more critical for busy marketers who rely on clean data. However, it should be said that data isn't everything. It can