Retargeting happens when a brand targets a consumer after they've already shown interest in some way, but are yet to convert to a sale. A common tactic in desktop marketing, retargeting is finding favor among mobile marketing campaign managers, many of whom believe the potential for retargeting mobile devices is even greater than it is for desktop.
Text messaging is perfect for retargeting because consumer engagement – in the sense that most SMS messages are read - is virtually guaranteed. So how does it work?