"If I wouldn't measure it I wouldn't know it!" or "Build, Measure, Learn! "These quotes could be from any engineer building new digital services, observing them in production and based on that learn how to improve their software.They are however from https://www.linkedin.com/in/bernhard-dominguez/, Digital Consultant at https://www.factor.partners/, who we invited to the show. Bernhard highlights a lot of parallels between his work planning and executing digital marketing strategies and the world we live in