Did you know 'AirBnB' is the most searched keyword in the hotel industry and in the entire travel & tourism industry? That's quite remarkable because, after all, the site offers accommodation without any additional travel-related services.

And did you also know in the fashion industry, brands receive between 20%-40% of traffic via paid search for targeted keywords. But the keyword 'Zara' bucks that trend with 98% organic traffic.

These are the kinds of noteworthy insights you get when you zero-in on your industry when you do keyword research.

We've used Similarweb keywords by industry feature to extract the 20 most-searched keywords in top industries. The key takeaway: brand names are dominating the web. In every industry, the top brand names are also the top traffic-driving keywords.

Let's look at some prominent industry sectors and their top keywords.