In a world overflowing with data, marketers often find themselves lost in a sea of spreadsheets, struggling to make sense of the numbers that inundate them from various platforms. To make sense of such disparate data, marketers must employ a range of visualizations in order to spot correlations, trends and other insights hidden within their data.

The workflow to achieve these visualizations has been a challenge for these marketers. Data must be extracted from the platforms, normalized somewhere and then (normally) exported to an additional tool to create dashboards full of graphs. At every new step in the data's journey, the risk of data truncations or other hiccups rises.

This brings us to today's launch of Funnel Dashboards, a new feature within Funnel that aims to streamline and improve this entire process. But how did we get here?