Each year, Braze publishes the Global Customer Engagement Review (CER), a comprehensive report on the state of customer engagement across industries and regions. As part of this year's fourth edition of our CER, we unveiled three major worldwide customer engagement trends for 2024. When conducting this research, and analyzing the findings, we also uncovered critical insights for the Asia-Pacific (APAC) region, Latin America (LATAM), and the Europe, Middle East, and Africa (EMEA) market.

Here we'll look at key takeaways from our analysis of the state of customer engagement in APAC in 2024, based on our study of six countries in the region: Australia, Indonesia, Japan, New Zealand, Singapore, and South Korea.