The most important part of on-page SEO allows search engines to crawl and index your pages. On-page SEO is all about increasing your discoverability in search engines. You can't do this without allowing these search engines to access your pages. This is where crawling, indexing, and ranking comes into play.

In this video, we will take a look at how this process works and learn how to enable it on your webpages. Search engines have 3 primary functions. Crawl, or search webpages and look over the code and content for each URL. Index, or store and organize the information it finds from crawling. And rank, which allows search engines to provide the pieces of content that best match a person's search query. And how does Google find your content? Basically, Google uses a huge set of computers to crawl billions of pages on the web. This crawler essentially begins with a list of webpage URLs generated from previous crawls and then augments those pages with the sitemap data that are provided.