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Non-Profit Marketing / Convince & Convert / Videos
Why Kohl's Response to This Viral Video Hit All the Right Notes
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Jessica Gioglio Jessica Gioglio
Posted May 26, 2016 • 4 min read
Why Kohl's Response to This Viral Video Hit All the Right Notes
Convince & Convert Convince & Convert

When a fan's infectious video showing off her new Chewbacca mask went viral, Kohl's response to the video hit all the right notes.

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