From the headline-grabbing chatbot ChatGPT to the realistic images created by DALL-E, generative artificial intelligence (AI) is all the rage these days. While newsfeeds and social media channels buzz with equal parts excitement and trepidation behind AI technology, one thing feels certain - AI is here to stay.

AI technology is quickly changing the online brand reputation management landscape as well, and not just because AI is trending worldwide. Instead, generative AI offers exciting avenues for strengthening client relationships, improving online reputation and ratings, and freeing up invaluable resources.

There are three amazing ways brands can leverage some of today's most fascinating innovations.