Summer is almost here! It's time to pull out your content calendar and get it ready for the upcoming season. Newsletter topics that are seasonally appropriate (be mindful of holidays too) will keep you relevant and your readers engaged.

Getting into the nitty-gritty of insurance is always an option-after all, most of us could use a little help understanding the ins and outs of our policies. But covering related topics that are easily digestible and a little more interesting is your best strategy for grabbing customers' attention. Why is that?

People who own a motor vehicle don't just worry about insurance and getting from point A to point B; they also want to know about maintenance, how to save money and tips for planning a successful road trip. And it's the same idea for homeowners or renters. They're curious about maintenance, home decor and so much more.