The Hotjar and Google Analytics integration allows you to connect quantitative and visual data for a more in-depth understanding of user behavior. Find out what is happening in Google Analytics, understand why in Hotjar. Filter recordings and heatmaps by Google Analytics events or send Hotjar user IDs to Google Analytics, for a more accurate understanding of the user experience.

The Hotjar and Google Analytics integration can help you to get an accurate understanding of an issue, or spot optimization opportunities in key funnels.
- Analyze the user journey step-by-step
- Get direct user feedback in context