Will Adding the Prospect's Company Name to Subject Lines Improve Open...
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Sunny Bjerk Sunny Bjerk
2 min read
Will Adding the Prospect's Company Name to Subject Lines Improve Open...

We all know that personalization matters, so we got to thinking: how big of an impact can a small change make? We ran an A/B test to see if adding the prospect's company name to the email subject line would improve open rates. The results surprised even us.

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