As per reports of Kaspersky Lab, the year 2018 saw 52.54% as the average percentage of spam in global mail traffic. A full-blown study on our survey reports conducted for holiday email marketing, made us realize that few users faced difficulties since their emails ended up in spam folder.

The top-notch to initiate and reduce spam rates of your email campaigns requires ensuring basic factors, after authenticating your email with SPF, DKIM and DMARC. Achieving a hang of these will help you sort out trouble of emails being marked as spam. If any of the basic factors are affecting you, it's better you darn it to reduce your spam rates.