Goodbye Google FLoC, Hello Topics and FLEDGE
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Carmen Apostu Carmen Apostu
Dionysia Kontotasiou Dionysia Kontotasiou
Posted Nov 11, 2022 9 min read
Goodbye Google FLoC, Hello Topics and FLEDGE

As Google phases out its FloC initiative, advertisers are turning to other methods like Topics and FLEDGE. Here's a look at what these entail.

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