If the asset is tactical, simple or low-priority, chances are it can fall into the "self-serve" bucket. If it's more strategic, complex or critical, the next step is to assess in-house capacity.

But here's a thought: Assessing priority shouldn't be the sole responsibility of a creative lead or DesignOps manager. Marketers should consider these questions in the briefing process, too. And if it's not strategic, follow up with, "Should we even do it?"