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James Richardson
A Pepsi Challenge for Analytics & BI? Gartner's 2024 Analytics & BI Bake-Off
For decades the Pepsi Challenge marketing promotion asked people to compare Pepsi and Coke. On the surface the aim was to 'prove' that people preferred the taste of Pepsi, but I don't believe that's why Pepsi ran the campaign. The real objective, in my view, was just to get people to try Pepsi.
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