Why The Death Of Cookies Could Make It So Only Google Wins - Serpstat Blog
12 min read
Why The Death Of Cookies Could Make It So Only Google Wins - Serpstat Blog
Serpstat Claimed Serpstat
Read now

Google announced that their long-term plan to make third-party cookies obsolete in Chrome will now be delayed until 2023. So why is Google dragging their feet to the cookie apocalypse? Well, Google makes billions of dollars off third-party cookies in Chrome. Without a viable alternative to replace them, Google would see a significant drop in ad revenue. Here's everything digital marketers need to know about where Google's cookie phaseout stands, and what it could mean for the future of the industry.

Preview of The Juice
Sign up to see what's popular with other marketing/sales pros like you. Stay in-the-know and stay anonymous. All content has been un-gated for you.
Sign up