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A 7-Step Change Management Process for AI in Creative & Marketing
Friction is the current norm in AI integration, but it doesn't have to be. In this article, Captivate's Darren Chiu and Ben Wise share their 7-step framework for overcoming the biggest roadblocks to AI's adoption-human emotion. Learn how to use human psychology to bring your marketing and creative teams on board with the new tools and position your brand to scale.
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