Associated with
2 min read
The Risk of TikTok Ban Soars
TikTok faces a potential US ban after a recently passed bill in the US House of Representatives. Per Sensor Tower data, TikTok could face a material loss in revenue, users, and engagement to alternative platforms with short-form video offerings such as YouTube (with Shorts) and Instagram (with Reels) should the ban be implemented. ST data shows that TikTok faced a similar fate in India in Jun'20 with both localized short-form video platforms and larger, established apps experiencing massive inflows of users in the post-ban period.
More
Ways to Read:
🧃
Juice It
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Sensor Tower
Explore more in
App Store Optimization
Featured by MarketMuse
