How can you keep your customers loyal? Neither products nor even price are the main differentiators anymore. The way to build loyalty and trust is by constantly providing customers with great brand experiences.

The key ingredient to knowing your customers is to create a unified, intimate view of them. Just like any other relationship, once you understand what is important to the other, likes, dislikes, priorities, preferences, and many other things, you can form a bond that lasts. It also means admitting your own flaws and try to identify the areas you fall short. What do you already know right now about your customer? Where are your blind spots in their customer experience? Our 2019 checklist "How Well Do You Know Your Customers" will help you answer these questions.