![Twitter Ad Costs for 2017 [NEW REPORT]](https://main-app-production-public.s3.amazonaws.com/jmipq1wqok6jt7qswldf22hvadq5)
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Twitter Ad Costs for 2017 [NEW REPORT]
For Q4 2017, we've analyzed over 355 million Twitter ad impressions across 100+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR of Twitter ad costs. Compared to Q3'17, we found the average CPM for Twitter ads increased 20%, the average CPC for Twitter ads increased 15%, and the average CTR for Twitter ads had no measurable change.
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