When Google founders Larry Page and Sergey Brin wrote their first search
algorithm in 1996, it was built on the idea that when websites link to one
particular website, that website must be authoritative and high quality.

Over the past 23 years, Google has updated their algorithm thousands of times.
In 2019, they reported
[https://www.google.com/search/howsearchworks/mission/users/] 3,620 changes to
their algorithm. Those changes have made Google's algorithm much more
sophisticated. Despite al